Kinetic’s Keith “Kappy” Kaplan: Out of home is a 200 year old startup. Delta Airlines Molly Battin on digital billboards It’s a great way to signal real-time what new markets we are opening up…It helps us with the full funnel…we love the reach and exposure that out of home gives […]
WASHINGTON D.C. (May 26, 2021) – After a year of social distancing, Americans are optimistic about summer travel, with 51 percent of consumers stating that they are going to travel as much or more than in pre-Covid times. This is one of the key findings from “Consumer Insights and Intent: […]
WASHINGTON D.C. (May 26, 2021) – The Out of Home Advertising Association of America (OAAA), the national trade association for the entire out of home (OOH) and DOOH media ecosystem, today released OpenDirect 1.5.1, an update to the specification that will allow OOH media companies to offer premium inventory though […]
The Catalyst reports that Nickelytics, a Tampa-based advertising firm that evolved from The Nickel Ride, a ride-share company, has appointed out-of-home (OOH) advertising industry veteran Rick Robinson, Chief Strategy Officer at Billups, to its board of advisors. He will provide guidance and insights to founder and CEO Judah Longgrear and […]
Company: YESCO Outdoor Media Markets: Utah, Idaho, Montana, Wyoming, Nevada, South Dakota, Arizona & Nebraska Headquarters: 2401 Foothill Dr, Salt Lake City, UT 84109 Phone: 1-866-779-8357 YESCO produces custom signs, lightings and display systems for businesses and operates a billboard plant in the Western United States. The company was started […]
Billboard Insider has confirmed with several sources that Kym Frank has resigned as Geopath President. Frank had been President of the out of home audience measurement organization since 2015. Frank was a forceful advocate for the power of out of home in her blog posts and twitter feed. We wish […]
Anna Bager moderated a CEO panel at yesterday’s OAAA/Geopath conference. Some of the highlights. Lamar Advertising CEO Sean Reilly on the resilience of billboards. Since this time last year I have consistently underestimated our ability to come back. This time last year we were all drawing down our revolvers…things exploded […]
Here are 7 takeaways from day one of the OAAA/Geopath 2021 conference. (1) The recovery is occurring faster than expected, says Sean Reilly, CEO, Lamar Advertising (2) “We learned how to sell other verticals,” Scott Wells, CEO, Clear Channel America on selling during covid. (3) “Covid brought new brands” to […]
Boston Omaha Corporation (BOMN) (“Boston Omaha”) announced its financial results for the first quarter ended March 31, 2021 Link Media Outdoor Billboard Revenues were down by less than 1% during the first three months of 2021. Boston Omaha and Lamar Advertising have been the public companies which have recovered fastest […]
Company: Zalla Media Markets: Kentucky Headquarters: 2333 Anderson Road, Crescent Sprints, KY 41017 Phone: 859-250-8793 Email: shannon@zallamedia.com Zalla Media operates a digital billboard on I-75 in Northern Kentucky just over the Ohio River from Cincinnati. The sign is on the most heavily traveled interstate in the Cincinnati/Northern Kentucky area and gets 284,452 impressions each week. […]
