Business

Out of Home Revenue Grows Faster than Inflation in 2024

US out of home revenues grew faster than inflation in each of the four quarters of 2024.  Out of home revenues grew 4% for the year.  Inflation was 2.6% for the year.  Keep inflation in mind as you go through ad contract or lease  renewals.   To receive a free […]

Miles Travelled Up 2% in January 2025

Vehicle miles travelled grew 2% in Janaury 2025.  Miles traelled increased the most in the West.  Miles travelled declined in the south Atlantic due to storms.  Here’s the January 2025 FHWA Traffic volume trends by region. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the […]

OAAA Future Leaders Application Deadline Approaching

  To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  Our newsletter is free and we don’t sell our subscriber list. Paid Advertisement  

Company of the Day – Invision Outdoor

Company: Invision Outdoor Headquarters: 1333A North Avenue, Suite 636 New Rochelle, NY 10804 Market: New York Phone: 917-797-9179 Email: nwalker@invisionoutdoor.com Invision Outdoor is a female-powered advertising firm focused on transforming the Big Apple’s advertising scene. Their focus is on their highly sought-after wallscapes and bulletins, strategically sprinkled across NYC’s coolest […]

The OOH Industry’s Tower of Babel Problem

By David Burrick, Intersection, Chief Strategy Officer  The Book of Genesis tells the story of the Tower of Babel, where Noah’s descendants all speak a common language and decide to build a tower to the heavens as a sign of their unity and strength. In the story, God feels threatened […]

Beware Out of Home Industry Hackers

The out of home industry isn’t immune from hacking and phishing.  Billboard Insider is aware of these recent attempted hacks: An out of home company sent an out of home lender notice of a financial statement available to view via dropbox.  The file was unsolicited.  The out of home lender […]

Company of the Day: AdWalls

Company: AdWalls Markets:  Nationwide Address: Honolulu, Hawaii Email: info@adwalls.com Phone: 808-526-2022 AdWalls operates a plant of large format ads in malls, office buildings and parking garages throughout the US, including Honolulu. The company was started 20 years ago.  Jeff Zimmerman is founder and co-owner.   To receive a free morning […]

Billboard Insider Classifieds March 22, 2025

“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of […]

What a Fine Mess This Is

By Glyn Williams, CEO, Skies Above Media Our industry has been talking about OOH measurement for decades. Yes. Decades. When I first started in the OOH industry in 2002 my manager explained DECs to me but said the industry was working on revising the impressions modeling. We then officially began […]

Company of the Day: Advert Outdoor

Company: Advert Outdoor Markets: Pennsylvania Address: PO Box 458, New Oxford, PA  17350 Email: josh@advertoutdoor.com Phone: 717-624-1688 Advert Outdoor was started in 2001 as a vehicle marketing and on-premise sign company.  The company operates a billboard plant in of 6′ by 12′, 12′ by 24′ and 10′ by 30′ static and […]