The MRC has issued draft guidelines for our of home measurement. See press release below. Billboard Insider asked IBOUSA General Partner Chris Cowlbeck what this means for independent out of home companies and he said this: “The MRC team has engaged tirelessly for over a half decade to get the […]
OAAA held its inaugural Independents’ Summit at this year’s OOH Media Conference in Boston. Sponsored by Blip/Adkom, the Summit focused on audience measurement, national sales, and programmatic. This Sales Tip is the third and final review of the three Summit panels. The national sales panel was developed and moderated by Gina Stratford, VP […]
Company: Circle Signworx Address: 146 Londonderry Turnpike, Suite 17, Hooksett, NH 03106 Phone: 603-625-5403 Email: sales@circlesignworx.com Circle Signworx operates a 10 face digital billboard plant in New Hampshire. The company was formed in 2011. The principals in the business are Paul Hanson and Hank Simpson. The company also provides marketing and […]
Porlier Outdoor operates a 400 face billboard plant including 6 digital faces between St Louis and Kansas city. The firm was founded by Brent Porlier and is run by President Melissa Porlier. Billboard Insider talked with Melissa Porlier about what’s new. You grew up in the business didn’t you. I […]
SALT LAKE CITY (July 2025) – YESCO, the 105-year-old company known for creating, repairing and maintaining internationally recognizable signs, announces the retirement of Steve Jones, who officially concluded his distinguished career of more than 32 years of service. Throughout his esteemed career, Jones held numerous leadership roles and left a […]
Abhijit Sengupta, CEO of OAP, India’s leading Out of Home Specialist has joined OOH Capital as a Partner. Abhijit has worked in India’s OOH industry for over 30-years and during that time has demonstrated his entrepreneurial spirit as well as commitment to making the OOH Industry more transparent and more […]
Company: Carlson Sign Markets: Oregon Headquarters: 1605 NE Forbes Rd., Bend, Oregon 97701 Phone: 541-382-2182 Carlson Sign Company was founded in 1948 by Ted and Irene Carlson. Their son Dick Carlson ran the business from 1958-1997 and then his son Peter Carlson took over the business. The firm owns 123 billboard displays throughout Central […]
“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve gotten several leads […]
Company: CaptiveEyes Markets: Florida Address: 1700 N Monroe St 11-104, Tallahassee, FL. 32303 Email: sales@captiveeyes.com Phone: 850-391-0752 CaptiveEyes operates static and digital out of home network serving Florida A&M, Florida State University and Tallahasse Community College. The plant includes indoor digital billboards, marquees, directional and map signage and parking garage billboards. The company was […]
Company: Carroll Advertising Company Market: Massachusetts Headquarters: 415 Neponset Avenue, Dorchester, MA 02122 Email: john@carrolladvertising.com Phone: 617-282-2100 Carroll Advertising Company, Inc., was started in 1996 by John Carroll with three billboard faces. The company grew to include a division of digital advertising and poster displays targeting Cape Cod, Martha’s Vineyard and […]
