By Dylan Mabin, President, Geopath Political advertisers are utilizing out-of-home (OOH) media like never before. In fact, OOH political ad spend jumped 113% in Q1 2022 over Q1 2021 and 90% over the last midterm election cycle in Q1 2018. Plus, almost ninety percent (88%) of all OOH political ad spend is […]
Trade association websites have to walk a fine line between communicating lots of information without being cluttered and hard to read. The OAAA’s new website gets it right. Well-organized and intuitive. Some of the things Billboard Insider likes: A clean starting page with 6 menu options and a visible loginbox… […]
Company: RBX Media Address: Columbus, Ohio Email: sales@RBXMedia.com Phone: 614-416-7667 RBX Media operates a billboard plant with 9 faces including 4 digital faces in Missouri and Tennessee. The company is a member of Geopath, the OAAA and the IBOUSA. James Bicknell is CEO. Sandy Seago is Chief Development Officer. […]
One of the best things you can hear from clients is that they will be renewing their contract! Creating a long-term relationship with your clients is already top of mind. Here are some tips for things you can do to help strengthen your relationship. Your billboard is working well for […]
Shout out to Lamar and their commitment to the local communities they serve. [wpforms id=”9787″] Paid Advertisement
Company: Red Rock Outdoor Headquarters: 161 Lafayette Street, 5th Floor, New York NY 10013 Market: New York City Phone: 212-404-2758 Email: info@redrockoutdoor.com Founded in 2009, Red Rock Outdoor is a New York based Out-of-Home company providing a full array of OOH products to the New York Area. Those include: […]
Boston Omaha co-CEO Adam Peterson stressed the importance of managing lease costs in a recent Motley Fool Interview. Boston Omaha is invested in the out of home business via ownership of Link Media Outdoor. When Motley Fool asked Peterson what steps the company is taking to exchange short term pain […]
Company: Reach Outdoor Advertising Markets: Michigan Email: craig@reachoutdooradvertising.com Phone: 269-744-1193 Reach Outdoor is a private family owned out of home company with 61 billboard faces including 3 digital faces in Michigan. The company is owned by Craig and Jacqueline Hyde. The learned about billboards while operating a 4 location restaurant […]
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
Yesterday Billboard Insider wrote that transit ridership is growing rapidly but lags 41% from precovid levels. Intersection CEO Chris Grosso points out that it’s a mistake to equate transit ridership with out of homne transit revenues: I’m an avid reader of Billboard Insider. Your take on the impact of transit […]
