Business

Standard Media Index Reports April-May 2022 OOH Spending Up 42%

Standard Media Index tracks invoicing data from the major ad agency holding companies which represent 95% of national brand ad spend.  The Standard Media index figures show that national brand out of home spending was up 70% in the first quarter of 2022 and 42% for the first two months […]

Company of the Day: LMR Digital

Company: LMR Digital Markets:  Gonzales, Louisiana Address: 322 S Airplane Hwy, Gonzales, Louisiana, 70737 Email: lmrdigital@eatel.net Phone: 225-445-3614 LMR Digital operates a two-sided 14′ by 48′ digital billboard on Airplane Highway in Gonzales, Louisiana.  Denise Crifasi tells Billboard Insider that during covid the company put Bible verses with messages of […]

Billboard Insider Classifieds June 18, 2022

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Tips to Sell OOH Ads from Your Website

  By Chase Taake, Content Editor at SignBird Websites are a fantastic tool to present your company’s brand, as well as highlight your inventory to potential advertisers. In 2022, your website can be the difference maker with how advertisers perceive your company, and the strength of your billboard inventory. The […]

Company of the Day: Light It Up, LLC.

Company: Light It Up LLC Markets: Louisiana Email: mydigitalbillboard@gmail.com Phone: 318-302-0155 Light It Up, LLC. operates a static and digital billboard plant with 5 static faces and four digital faces in Central Louisiana. [wpforms id=”9787″] Paid Advertisement

80% of Consumers Say They’ve Made Purchase After Seeing OOH Ad

BOSTON — June 15, 2022 – OneScreen.ai, the marketplace provider for buying and selling out-of-home (OOH) advertising, released new research citing 77% of consumers are noticing their physical surroundings more now than before the pandemic. Fifty-two percent of respondents say they are renewing their connection with the outdoors while reducing […]

MRC Announces Contract Extension for Ivie

New agreement extends George Ivie’s term as MRC Executive Director and CEO through 2027 New York, NY (June 15, 2022): The Media Rating Council (MRC) announced today that Executive Director and CEO George W. Ivie has agreed to a new five-year contract extension. This extension to his current contract means […]

Company of the Day – LinBerg Billboards

Company:  LinBerg BillboardsMarkets: OklahomaHeadquarters:  Shawnee, OklahomaPhone:  (405) 412-8096LinBerg Billboards is an Oklahoma owned media and billboard advertising company.  Wes Romberg II is the company owner.   [wpforms id=”9787″] Paid Advertisement

Heritage Outdoor Acquires Dynamic Chicago Wallscape

(Chicago, Ill. – June 14, 2022) Heritage Outdoor Media, a New York City-based out-of-home media company, today announced the acquisition of a spectacular wallscape located on Lincoln Avenue in the historic neighborhood of Lincoln Park, Chicago.  This is the second transaction completed between Heritage and M&M Outdoor of Chicago in […]

Company of the Day: Lighbox

Company:  Lightbox OOH Video Network Markets:  Nationwide Address:  999 Park Avenue, Suite 310, New York, NY  10016 Email:  sales@lightboxooh.com Phone: 646-367-5300 Lightbox operates a network of 6,000 digital screens in 565+ malls across 77 DMA’s the country. Glen Glenday is CEO.  Eric Steinert is Chief Revenue Officer.  Hugo Moreno is CFO.  In October 2020 […]