Business

Billboard Insider Classifieds August 28, 2021

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

IBO Grows a New Revenue Channel with Proven Speed to Market

IBO, and General Manger Chris Cowlbeck, were approached with a significant potential revenue opportunity that required a quick turnaround using the IBO Speedway.  After a successful launch, Insider caught up with Chris to discuss the details from a crazy week. We understand that IBO just ran a new campaign that […]

Burkett on Site Development

Randy Burkett has 42 years experience in the out of home advertising business in addition to serving a term as a City Councilman in Amarillo, Texas.  Today he shares his thoughts on site development. The toughest sign I’ve ever developed. The toughest one to build was in Albuquerque.  It was […]

Company of the Day: Bella Outdoor

Company: Bella Outdoor Markets:  Montana Headquarters: PO Box 50119, Billings, MT Phone: 406-671-6155 Email: Bellaoutdoor@bresnan.net   Bella Outdoor was started in 2007 by Joe and Jenifer Mancuso.  The company operates a billboard plant with 46 faces in Montana     The company was the subject of a 2009 Billings Gazette Profile and a 2016 KULR News article on digital […]

The Wisdom of John Arnold: Sell a Competitor’s Billboard

Arnold Outdoor founder John Arnold has learned a lot in a 21 year career in the Out of Home business.  Today he talks about the benefits of selling a competitor’s billboard. One of the most important things we can do to increase the credibility of outdoor is sell a billboard […]

What Landlords Want in Billboard Leases

JD Supra published an article titled Outdoor Advertising: How Billboard Landlords Can Protect Their Property and Their Profits.  The author counsels landlords on what to ask for in a billboard lease.  Here are five things the author recommends together with Billboard Insider’s response. “A ground lease is the preferred means […]

Company of the Day – BB Outdoor Advertising

Company:  BB Outdoor Advertising Headquarters:   3401 Main Street, Rowlett TX 75088 Markets: Texas Phone: 214.801.5995 Email: danny@bboutdoor.com BB Outdoor Advertising is a family owned, local billboard company which operates a billboard plant  in Garland, Rockwall, Greenville and Dallas. Insider caught up with Danny Faulkner, President of BB Outdoor Advertising. So where did […]

US Out of Home Revenues Back in the Black

US Out of Home revenues grew by a healthy 38% during the second quarter ended June 2021.  See today’s OAAA post.  Roadside billboard revenues began to recover 9 months ago.  The healthy improvements in the second quarter of 2021 suggests that transit and place based revenues are coming back as […]

OOH Produces Impressive 38% Sales Growth in Q2 2021

Courtesy of the OAAA The past year’s OAAA/Harris Poll research has consistently shown consumers are noticing OOH more than ever. The Spring 2021 study showed 41 percent of consumers reported noticing OOH ads more than pre-pandemic, and the increased notice rate jumped to 59 percent in urban cities of one […]

Company of the Day: Becker Boards

Company: Becker Boards Market: Arizona, Florida, California. Headquarters: 4350 E Camelback Rd, Suite B-195, Phoenix, AZ  85018 Phone: 480-370-7740 Becker Boards is the largest privately held billboard company in Phoenix.  It was founded by Mark Becker, a former real estate lawyer and developer and entrepreneur Joseph White. The company has over 400 faces in Arizona, California, […]