Business

KEVANI Enters the New York Market

Located in the trendy and upscale neighborhood in Lower Manhattan, SoHo Spectacle enhances KEVANI’s media portfolio, marking the first KEVANI offering on the East Coast. LOS ANGELES, Aug. 2, 2022 /PRNewswire/ — KEVANI, Inc. (“KEVANI”)—A premium market leader in out-of-home media sales and development has been awarded the long-term contract to operate […]

Company of the Day: Media Choice

Company:  Media Choice Market:  Texas, Oklahoma, Arkansas and Illinois. Headquarters: 3701 Bee Caves Road, Austin Texas 78746 Phone: 512-693-9905 Email: info@mediachoice.com Media Choice owns and operates over 400 structures with 1,300 static and digital faces in Central, South and East Texas as well as faces in Arkansas, Oklahoma, and the Chicago DMA. The company […]

104 Years of OOH Advertising Research

A recent publication in the Journal of Advertising reviewed 454 articles spanning 104 years of academic research in OOH advertising and generated 20 research questions for academics and practitioners to move OOH advertising research forward and increase its visibility. At a high level, the review finds 54% of academic research […]

Company of the Day – Metro Outdoor Advertising

Company: Metro Outdoor Advertising Headquarters: P.O. Box 160295 Austin, TX 78716 Markets: Austin/Central Texas Email: info@metrooutdooradv.com METRO Outdoor is a full service outdoor advertising company with more than thirty years of experience in the Austin/Central Texas area. They have permanent Bulletin coverage in Travis, Williamson, Hays and Colorado counties.  Major […]

Company of the Day: Milleniumn Outdoor

Company:  Millennium Outdoor Advertising Markets: Texas Headquarters: Winfield, TX Phone: 903-524-3313 Email: khwalton@millenniumads.net Millennium Outdoor Advertising operates an outdoor plant with 28 static faces in the following Texas communities: Caddo Mills Greenville Cumby Sulphur Springs Mt Vernon Winfield Millers Cove Mt Pleasant Gladewater The company was started in 1998.  Karen Walton handles sales. […]

Billboard Insider Classifieds July 30, 2022

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Place Exchange Says OOH Programmatic CPM’s Up in First Half of 2022

We just read the  Place Exchange July 2022 Programmatic OOH Trends report.  Two thing we noted. The average OOH programmatic CPM increased 5% from $7.10 in the second of 2021 to $7.47 in the first half of 2022.  Office building and point of care CPM’s were the highest OOH categories. […]

Vistar Appoints Welby Chen, COO

NEW YORK ( July 28, 2022) – Vistar Media, the leading global provider of software for digital out-of-home (DOOH), has appointed Welby Chen  as Chief Operating Officer. Following a rapid expansion into 13 countries, strategic acquisition of Sage+Archer in Europe and record breaking revenue quarters, Chen  joins  the Vistar executive […]

Company of the Day: Marquee Outdoor

Company: Marquee Media Markets: California Headquarters: 555 Capitol Mall, Suite 710 Sacramento CA 95814 Phone: 888-MEDIA-10 Email: info@marqueemediaus.com Marquee Media operates high profile digital and traditional billboards in California, including the Largest Full Motion Displays in Northern California.  The company is co-owned by Jeff Joaquin and Michael Wagener. Insider talked with Marquee President and co-founder Jeff Joaquin whose […]

Reader Feedback on Are You a Billboard Nerd?

A followup comment on Are You a Billboard Nerd?  Huntington Outdoor CEO Justin Powell was recently in Peru and says this. No matter where I travel I’m always taking billboard pictures:) I was in Peru a couple weeks ago for a mission trip. I noticed two things… 1.  The billboards […]