Business

Out of Home a powerful tool for reaching Gen Z and Millennials

WASHINGTON D.C. (November 18, 2021) – Out of home (OOH) advertising, in combination with social media, is a powerful vehicle for reaching younger generations, according to a new consumer survey. More than two-thirds (67%) of Gen Z and Millennial consumers recall seeing out of home advertising on social media, and […]

Guyton Appointed VP at Douglas Displays

Raleigh, NC—Aaron Guyton has been named Vice President at Douglas Displays. Guyton, who was tapped in 2019 to lead the organization after the retirement of industry veteran Cathy Loftus, has significantly restructured the organization’s standard operating procedures. These changes have led to increased client satisfaction and overall revenue growth. Guyton […]

Company of the Day: Colorado West Outdoor

Company:  Colorado West Outdoor Advertising Market:  Grand Valley, Colorado Headquarters:  2475 Commerce Blvd. Grand Junction, CO  81505 Phone:  970-242-5248 Colorado West Outdoor Advertising is a second generation family-owned firm which owns over 100 billboards as well as a bus bench and bus shelter advertising business in Grand Junction Colorado.  The company was started in […]

BillboardPlanet and an Introduction to Quantum

You may have noticed that we have a new advertiser, BillboardPlanet.  Insider had a chance to talk with Mike Donaldson, Director of Business Development, about what BillboardPlanet has been up to and their Quantum operating platform. Mike, long time no see. Tell us what has BillboardPlanet has been up to? […]

Covid No Longer in the Way of Travel

WASHINGTON D.C. (November 16, 2021) – According to new research, COVID is no longer standing in the way of most future consumer travel this winter. Nearly half of travelers (48%) are saying that they have either already made travel plans for the first half of 2022 or intend to do […]

WOOH Adds 7 New Members

The World Out of Home Organization has added new members in Argentina, Mexico, China, Japan, Saudi Arabia, the US and UK. Taggify in Argentina is a digital out of home (DOOH) programmatic platform; Mexico-based GPO Vallas is a major media owner in Latin America; Digital Signage Consortium in Japan is […]

Company of the Day – Cleveland Outdoor

Company: Cleveland Outdoor Market: Cleveland, Ohio Headquarters: 2963 Claremont Rd., Shaker Heights, Ohio 44122 Phone: 216.752.5070 Email: getout@cleoutdoor.com Cleveland Outdoor Advertising is a family owned out of home business started in 1979 by Steve Thompson and Debra Abdalian-Thompson. Steve and Debra continue to operate the business with Steve being in charge of […]

Why Tell Them Value When You Can Show Them Value

By John James, Signbird Do you believe your billboard is worthless? After all the time and work put into leasing, permitting, financing, and then finally building one, it’s only natural to see your investment as anything less than amazing, right? Now the job is to convince others that your billboard […]

Adomni Sees Significant Growth in U.S. Operations Amid Higher Demand for DOOH Advertising

Company’s momentum reflects shifts in consumer behavior and a trend toward tighter consumer privacy November 16, 2021 03:08 AM Pacific Standard Time NEW YORK–(BUSINESS WIRE)–Adomni, the leading programmatic digital out-of-home advertising planning and buying platform, today announced significant growth in its U.S. operations. In the past year, the company grew […]

Company of the Day: Coastal Outdoor

Company:  Coastal Outdoor Markets:  North Carolina, South Carolina. Address:  2025 Corporate Centre Drive #206, Myrtle Beach, SC  29577 Phone: 843-692-2334 Coastal Outdoor operates a plant with 902 bulletins and 24 digital billboards in North and South Carolina including following DMA’s: Myrtle Beach/Florence Charleston Wilmington The company was founded in 1996  Pudge […]