Business

Company of the Day – Jones Outdoor

Company:  Jones Outdoor Advertising Headquarters:   10657 E. Old Vail Connection Road.,Tucson, Az 85747 Markets:  Arizona Phone: 877.292.6273 Email:  sales@jonesoutdoor.com Jones Outdoor Advertising is a family owned company with more than 35 years experience operating a billboard plant in rural Arizona.  The Company is focused on the concerns of those whose interests and products […]

Andy Goodman on Building Landlord Trust

Today out of home development expert Andy Goodman talks about how to build trust with a billboard landlord. I enjoy working with people, including property owners. I’m not just in the building business and advertising business, I’m in the business of developing relationships. When I first introduce myself to a […]

Rothfelder On The IBO Spring Conference In Kansas City

I’m really looking forward to the IBO Spring Conference on May 4 through 6, which is being held on The Plaza in Kansas City, right down the highway from my alma meter the 2022 National Basketball Champion Kansas Jayhawks (Rock Chalk Jayhawk!). My partners Mike Falick and Chris Rothfelder and […]

Company of the Day: JR Promotions

Company: JR Promotions Market: Indiana, Kentucky. Headquarters: 430 2nd St, Columbus, IN  47201 Phone: 812-379-2173 JR Promotions owns 1,300 billboard faces in Indiana.  The company was started by Janeen Sprague in July of 1986.  She owned a Kentucky Fried Chicken restaurant that relied on interstate billboards.   Janeen saw an opportunity to establish […]

Billboard Insider Classifieds April 30, 2022

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Who’s Who in the US Public OOH Board Rooms

Billboard Insider has compiled a list of the board members for Lamar Clear Channel and OUTFRONT. Nice work if you can get it. Out of home board members get paid a median salary of $205,000.  Clear Channel pays a median $245,000.  OUTFRONT pays a median of $205,000.  Lamar pays directors […]

IBOUSA Is In Kansas City Next Week!

    Insider checked in this week with a very busy staff at the IBOUSA as they are finalizing preparations for this years Spring Conference.  The event is being held at the Intercontinental Kansas City at the Plaza  located next to the Country Club Plaza. The IBO is expecting 231 […]

Company of the Day: Jonesboro Digital

Company: Jonesboro Digital Markets:  Arkansas Email: john@jonesborodigital.com Phone: 870-819-3234 Jonesboro Digital operates a three sided digital billboard in Arkansas.  The structure is located at East Nettleton and Red Wolf Boulevard.    The company is owned by a brother and sister team – John and Hilary Frankel.  Hilary owns an advertising […]

The Importance of DOOH Education

  By Julia Cramer, Adomni Content Specialist Synopsis: Education will fuel the adoption of DOOH and allow advertisers and agencies to fully understand the potential this medium holds.  The digital out-of-home (DOOH) industry has been rapidly evolving primarily due to the pandemic, which revved the adoption of programmatic capabilities. Advertisers […]

Pearl Media Acquires Lure Outdoor

(Montclair, New Jersey) Pearl Media, in partnership with Seaport Capital, has acquired LURE Outdoor, making it one of the premier street level Out of Home Media companies in the United States. Based in New York City, LURE Outdoor’s OOH mix encompasses over 120 high profile street level billboards, barricades and storefronts throughout […]