Business

Company of the Day: Mesmerize Media

Company: Mesmerize Media Markets: Nationwide Address: 505 8th Ave., Suite 1003, New York, NY  10018 Email: sayhello@mesmerize.com  Phone: 212-365-5848 Mesmerize media operates point of care media, transit media, place-based and out of home media.  The company was founded in 2006.  Gregory Leibert is CEO.  Chris Mait is Chief Revenue officer.  Michael Ellis is Chief […]

OneScreen.ai Launches Public Directory of Ad Inventory

BOSTON — Aug. 3, 2022 – OneScreen.ai, the marketplace provider for buying and selling out-of-home (OOH) advertising, has launched the most comprehensive public directory of OOH advertising inventory with more than 3,200 OOH providers, including media companies, vendors and agencies, and more than 864,000 media listings across various categories, including […]

Company of the Day – MH Outdoor Media

Company: MH Outdoor Media, LLC Headquarters: 11750 Katy Freeway Suite 1300 Houston, Texas 77079 Markets: Alabama, Texas, Tennessee, Louisiana, and Florida Phone: 855-220-0423 Email: mhenderson@machaik.com MH Outdoor was founded in July 2011 in Houston, Texas. MH Outdoor Media has grown to own and operate over 1,200 static, tri-vision and digital […]

KEVANI Enters the New York Market

Located in the trendy and upscale neighborhood in Lower Manhattan, SoHo Spectacle enhances KEVANI’s media portfolio, marking the first KEVANI offering on the East Coast. LOS ANGELES, Aug. 2, 2022 /PRNewswire/ — KEVANI, Inc. (“KEVANI”)—A premium market leader in out-of-home media sales and development has been awarded the long-term contract to operate […]

Company of the Day: Media Choice

Company:  Media Choice Market:  Texas, Oklahoma, Arkansas and Illinois. Headquarters: 3701 Bee Caves Road, Austin Texas 78746 Phone: 512-693-9905 Email: info@mediachoice.com Media Choice owns and operates over 400 structures with 1,300 static and digital faces in Central, South and East Texas as well as faces in Arkansas, Oklahoma, and the Chicago DMA. The company […]

104 Years of OOH Advertising Research

A recent publication in the Journal of Advertising reviewed 454 articles spanning 104 years of academic research in OOH advertising and generated 20 research questions for academics and practitioners to move OOH advertising research forward and increase its visibility. At a high level, the review finds 54% of academic research […]

Company of the Day – Metro Outdoor Advertising

Company: Metro Outdoor Advertising Headquarters: P.O. Box 160295 Austin, TX 78716 Markets: Austin/Central Texas Email: info@metrooutdooradv.com METRO Outdoor is a full service outdoor advertising company with more than thirty years of experience in the Austin/Central Texas area. They have permanent Bulletin coverage in Travis, Williamson, Hays and Colorado counties.  Major […]

Company of the Day: Milleniumn Outdoor

Company:  Millennium Outdoor Advertising Markets: Texas Headquarters: Winfield, TX Phone: 903-524-3313 Email: khwalton@millenniumads.net Millennium Outdoor Advertising operates an outdoor plant with 28 static faces in the following Texas communities: Caddo Mills Greenville Cumby Sulphur Springs Mt Vernon Winfield Millers Cove Mt Pleasant Gladewater The company was started in 1998.  Karen Walton handles sales. […]

Billboard Insider Classifieds July 30, 2022

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Place Exchange Says OOH Programmatic CPM’s Up in First Half of 2022

We just read the  Place Exchange July 2022 Programmatic OOH Trends report.  Two thing we noted. The average OOH programmatic CPM increased 5% from $7.10 in the second of 2021 to $7.47 in the first half of 2022.  Office building and point of care CPM’s were the highest OOH categories. […]