Business

Billboard Insider Classifieds September 17, 2022

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

New Tradition Acquires Chicago Spectaculars and Bulletins from Project Outdoor.

New Tradition Media, an independent Out-of-Home media company with premier displays in the nation’s largest markets, has acquired Downtown Chicago wall spectaculars and bulletin displays from Project Outdoor. As part of the transaction, the parties have agreed to a joint venture for additional high-profile displays previously developed by Project’s founder, […]

Company of the Day: Orange Barrel Media

Company: Orange Barrel Media Markets: Nationwide Headquarters: 250 North Hartford Ave, Columbus, OH  43222 Phone:  614-294-4898 Orange Barrel Media designs and operates more than 300 large format faces along with  smart city kiosks in 24 cities including New York, Los Angeles, Boston, Wash DC, Atlanta, Denver, Charlotte, Baltimore, Columbus and Cleveland.  The firm was […]

OAAA Names OOH Leader Jeff Jan Head of Industry Initiatives

Jeff Jan Brings a Mix of OOH and Ad Agency Expertise to Newly Created Role WASHINGTON D.C. (September 15, 2022) – The Out of Home Advertising Association of America (OAAA), the national trade association for the entire OOH and DOOH media ecosystem, today announced the hiring of Jeff Jan as […]

96% of Marketers Achieve ROI Goals with Out of Home Campaigns

BOSTON — Sept. 14, 2022 – OneScreen.ai, the marketplace provider for buying and selling out-of-home (OOH) advertising, today released its third research report in a series of studies, this one citing nearly all (96%) respondents are satisfied (50%) or very satisfied (46%) with the ROI of their current OOH marketing […]

BetMGM and Intersection Rebrand NJ Transit’s Meadowlands Rail Line

NEWARK, NJ —  NJ TRANSIT and BetMGM today unveiled a new three year sponsorship that renames NJ TRANSIT’s Meadowlands Rail Line as the BetMGM Meadowlands Rail Line.  The agreement on the naming rights is a first of its kind for NJ TRANSIT and will add additional non-farebox revenue over the course […]

Company of the Day – Oliver Outdoor Advertising

Company: Oliver Outdoor Advertising Market: Pennsylvania Headquarters: 110 W Diamond St.  Butler, PA 16001 Phone: 724-256-8555 Email:sales@oliveroutdoor.com Oliver Outdoor, a family-owned outdoor billboard advertising company, is based in Butler, Pennsylvania. Founded in 2001 by brothers Jerry and Jaymie Oliver.  The company operates in Western Pennsylvania to the north of Pittsburgh, […]

Branded Cities Hires Paul Rivera

Branded Cities has hired Paul Rivera as director of real estate development in Los Angeles.  Paul will be heading up Branded Cities’ continued expansion of its existing high profile digital and large format static inventory in the greater LA market.  Paul brings a wealth of real estate and OOH experience […]

Company of the Day: Orion Outdoor

Company: Orion Outdoor Markets: California, Nevada Headquarters: PO Box 6341 Folsom, CA  95763 Phone:  800-272-3885 Orion Outdoor owns a billboard and bus shelter outdoor advertising plant in Folsom and El Dorado Counties in California and billboards in Las Vegas and Southern California.  The firm’s CEO is Beau Palley.  He originally entered the business in […]

Erika Goldberg on Automating Clear Channel Outdoor

During last week’s Clear Channel Outdoor Investor Day, Erika Goldberg, Clear Channel Outdoor Chief of Business Operations talked about the steps she’s taken to improve and automate the company’s operations. The old way of doing business. When I joined Clear Channel my immediate focus was on all of our workflows, […]