Neil Bell interviewed Matt Schulze on the Bell Board podcast. Here’s what Schulze said about staying safe on a billboard. Let’s talk safety. The vertical fall-arrest cable on ladders — is that required now? Everything over about 25 feet is required to have a ladder safety cable. Your ladder starts […]
Business
Reader Comment on Adams Ohio Acquisition
Insider received this comment from a long time reader related to the two acquisitions by Adams Outdoor this past week. Correction. Largest expansion in AOA history was the acquisition of Turner Outdoor in the Atlanta market from Lewis Manderson Jr. in 1988. Approximately 2,000 poster faces and 600 bulletins. Price was […]
Company of the Day: Reagan Outdoor
Company: Reagan Advertising Markets: Indiana, Iowa, Minnesota, Nevada, Tennessee, Texas, Utah Headquarters: 1775 North Warm Springs Road, Salt Lake City, UT 84116 Phone: 801-521-1775 Reagan Outdoor was started in 1965 and is privately held. Reagan is the 5th largest out of roadside billboard company in the US with 9,300 total faces including 300 digital […]
Matt Schulze Says Make the Dig Call
Billboard fabricator Matt Schulze of Selective Structures was a guest on the Bell Board Podcast. Here’s what he said when Neil Bell asked him about mistakes billboard operators make during construction What are the biggest mistakes you see people make when building their first few signs? The dig call. They […]
Company of the Day – Red Star Outdoor
Company: Red Star Outdoor Headquarters: 770 N. LaSalle Drive, 5th Floor, Chicago IL 60654 Market: Chicago Phone: 312-751-9010 Email: info@redstaroutdoor.com Red Star Outdoor was founded in 2001 by Dean Manone and Scott Goldstein. Since 2001, Red Star Outdoor has developed or operated over 125 locations in the downtown Chicago corridor. […]
OOH Industry Remembers Dick Estus, Savannah Legend and Former OAAA Chairman
From Marty Williamson, The out-of-home industry has lost one of its true legends. Richard Austin “Dick” Estus of Savannah, Georgia — known to his family as “Popie” — passed away peacefully at home, surrounded by family, on Saturday, August 1, 2026, at the age of 92. Born September 23, […]
Matt Schulze says paint, paint, paint
Neil Bell interviewed Selective Structures Matt Schulze on the Bell Board Podcast. Here’s what Matt said about billboard maintenance. Talk to me about structure maintenance — painting, head bolts. You bring this up a lot. I asked two engineers the same question around 2009: what’s the life expectancy on a […]
New Leadership Appointments at OUTFRONT Media
OUTFRONT Shows Commitment to Proving Value of IRL Media with New Leadership Appointments Including Former IPG and Omnicom Exec Huw Griffiths as Chief Data Officer Paul Valente Comes to OUTFRONT as SVP Talent Acquisition, Caitlin Kelly as VP Communications, and Salim Holder as VP Multicultural Growth & Partnerships Liz Rave […]
Company of the Day: Red Sunset Outdoor
Company: Red Sunset Land Outdoor Advertising Markets: Minnesota Address: 9186 Raps Rd, Cook, MN. 55723 Email: info@redsunsetland.com Phone: 218-780-0477 Red Sunset Land Development operates a two two-sided static billboards with a total of 4 faces in Cook, Minnesota. In addition to the out of home business, the company buys and sells […]
Matt Schulze on the importance of building your signs digital-ready
Sign Fabricator Matt Schulze of Selective Structures was interviewed by Neil Bell on the Bell Board Podcast. We’ll run excepts from the interview this week. Today Matt talks about the importance of building your signs digital ready You’ve made the point to me many times: even if a sign is […]





















