Marci Werlinich is departing as EVP-Operations at OAAA after a 39 year career of tireless-behind-the-scenes work to make the organization run smoothly. She will be missed. SVP Marketing and Analytics Steve Nicklin is now the oldest tenured OAAA Exec at 11 years. Here’s the announcement. As we embark on an […]
February 24, 2025. WOO president Tom Goddard calls for greater collaboration in the Japanese OOH industry, to accelerate production of credible Audience Metrics and facilitate the formation of a unified National Trade Association. Goddard was speaking at the first ever OOH Tokyo Conference, organized by representatives of the Japanese OOH […]
Company of the Day: 405 Lease Me Market: Central Oklahoma Phone: 405-LEASEME Email: don@abernathyagency.com 405 Lease Me operates a billboard plant with 165 faces spread throughout Central Oklahoma. Locations include the communities of Shawnee/McCloud, Chandler, Clinton, El-Reno, Midwest City, and Kingfisher. The company is owned by Billboard 4U, LLC. […]
Billboard Insider had several readers comment that we underestimated billboard construction costs when we wrote in Creating Value By Building Static Billboards that it was possible to build. 12′ by 25′ steel monopole for $30,000 and a 14′ by 48′ steel monopole for $80,000. Costs vary geographically and also by […]
Last week the OAAA named Patrick Dolan Chief Operating Officer. Billboard Insider interviewed Dolan. What led you to the OAAA? Having worked with Anna Bager at the Interactive Advertising Bureau (IAB), I was thrilled when she asked me to advise the OAAA on strategic initiatives last year; this made stepping […]
Gordon, Ohio – Huntington Billboards is excited to announce the promotion of Chad Hager to Chief Operating Officer (COO), a newly created position that reflects the company’s continued expansion and long-term vision. As Huntington grows to become one of the premier privately owned billboard companies in the country, this role […]
Company: Pivot Media Ventures Markets: New York, California, Florida, Illinois, Texas, Massachusetts, Washington DC + 100 other top markets through our Specialized Transit Fleets. Address: 270 Lafayette St, Suite 410, New York, NY. 10012 Email: Info@PivotOOH.com Phone: (212) 548-6949 Pivot Media Ventures was founded in 2017 by Jesse Kristal, Jordan Perlmutter and Brett […]
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Billboard Insider’s Guide to Leases, Easements and Real Estate is an important resource for anyone in the Out of Home industry. The 130 page Guide tells you: How to use an out of home attorney effectively 21 things in a good out of home lease 11 things in a good […]
This 147 page guide contains interviews with 173 out of home executives at 150 out of home companies. The guide contains practical advice on: Getting Started Finding Quality Locations Permitting Using Automated Sales Platforms Lessons From Operating Digital Billboards Sales and much more Here’s what people are saying about In […]
