Business

JCDecaux Partners with Centre Pompidou

Paris, 2 November 2026 – JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that JCDecaux Artvertising, a benchmark in outdoor scenography and large-format communication in urban environments, has been selected by the Centre Pompidou to complement its iconic building with advertising and artistic installations throughout its […]

Company of the Day – Trident Outdoor

Company: Trident Outdoor Headquarters: P.O. Box 443, Beulaville, NC 28518 Market: North Carolina Email: jarrett@tridentoutdoorllc.com Phone: (910) 289-0410 Founded in 2012, Trident Outdoor is locally owned and operated by Chris Jarman and Jarrett Brown.  Trident owns and operates 5 faces in eastern North Carolina.  The two owner/operators have a combined 30 years […]

Billy Tolson on Murals

  Billboard Insider is running an interview series with Fairmount Outdoor President Billy Tolson.  Billy has talked about finding his way from child acting to the out of home industry and what makes a good billboard lease.  Today he talks about his California murals business. How did you enter the California […]

Two-thirds of Billboard Insider Readers Accept Percentage Leases

Last week we polled Billboard Insider readers as to whether they accept percentage leases where the landlord’s rent is a percent of the revenues generated by a billboard.  Two-thirds of our readers accept percentage leases.  Here are the poll results. To learn more about percentage leases see Pros and Cons […]

Borrell’s New Forecast Shows Digital Advertising Growing Faster

Borrell Associates has released a new advertising report.  We asked Gordon Borrell what it means for the out of home industry and he said this: “Out of Home continues to defy the gravity that other forms of traditional media have been suffering.  It’s been a remarkable performer, both on the […]

Company of the Day: Trans-Ad Outdoor

Company: Trans-Ad Outdoor Markets: Connecticut Address: 13 Pond View Terrace, Branford, Connecticut 06405 Email: info@transadoutdoor.com Phone: 860-266-7598 Trans Ad operates a transit advertising business in Connecticut.  The company was founded in 2003 and operates the business across 8 counties in central and southern Connecticut.  Alan and Cindy Watson are the […]

Billboard Insider Classifieds October 31, 2026

We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads from the ad and my column this year.”  Greg Callaham, Greg Callaham Graphic Design “The classified ad is working on Billboard Insider.”  Karla Steele, K Steele Solutions […]

Order Your eBook of Our Guide to Leases, Easements and Real Estate!

Billboard Insider’s Guide to Leases, Easements and Real Estate  is an important resource for anyone in the Out of Home industry. The 130 page Guide tells you: How to use an out of home attorney effectively 21 things in a good out of home lease 11 things in a good […]