Business

Naming Your Out of Home Advertising Company

A good name helps your company stand out explains how you do business or says what your markets are.  Yet many founders come up with a name as an afterthought. How are most out of home names picked? Here are four ways out of home founders come up with names […]

IBO: Retention and Compensation Strategies for OOH

Don’t miss this OOH industry webinar! Join on August 25 for Stick Around: Retention and Compensation Strategies for OOH featuring Janea S. McDonald, PhD. Learn proven strategies to keep your top talent and strengthen your team in today’s competitive market. Sign up here: https://lnkd.in/edX9EkaY To receive a free morning newsletter with each day’s Billboard […]

Company of the Day: Hello Media

Company: Hello Media Markets: Puerto Rico Address: 373 Av. Lic. Eugenio Maria de Hostos, San Juan, 00918. Phone: 787–668–0000 Email: info@hellomediaapr.com Hello Media has more than 150 Billboard locations with 335 displays across 52 municipalities in Puerto Rico   To receive a free morning newsletter with each day’s Billboard insider […]

Company of the Day – Clark Outdoor

Company: Clark Outdoor Market: Greensboro, NC Phone: 336-908-5966 Clark Outdoor operates two, Northbound & Southbound 10′ x 40′ digital billboards, located on I-73/US 220 in Greensboro NC. Northbound Sign: Offers 40+ seconds of unobstructed viewing. Primary corridor for Greensboro NC, High Point NC, Winston-Salem NC, Burlington NC, Durham NC, and […]

Revenue Matters, Not Faces

An eastern out of home exec writes Billboard Insider that revenue growth is a better metric than display face growth after reading Independent Out of Home Companies Grew Faces by 4% in 2025: Interesting to see the independents growing… face count is a measurement that really isn’t in play for […]

OUTFRONT Adds 3 Sales Execs

New York – August 5, 2025 – OUTFRONT Media (NYSE: OUT) today announced the expansion of its senior sales leadership team, reinforcing its commitment to helping brands break through where it matters most: in the real world. OUTFRONT has appointed Jim Norton as Chief Revenue Officer, Enterprise, Mark Bonanni as Chief Revenue Officer, Commercial, […]

Company of the Day: Choice Media

Company: Choice Media Markets: Texas, New Mexico Headquarters: 11805 I-27, Amarillo, TX  79119 Phone: 806-352-6585 Email: Info@ChoiceMediaTX.com Choice Media is an independent billboard company which was started with nine billboard displays in 1992.  Brad Tooley is the company’s founder and President. Choice Media and its sister billboard companies of Swift Outdoor headquartered in Waco, Texas […]

Independent Out of Home Companies Grew Faces 4% in 2025

Billboard Insider prepares an annual list of out of home companies.  We found 398 independent roadside billboard companies on the list which reported total display face counts for 2024 and 2025. We purposefully left the large public companies out of this analysis to see what’s happening among the independents.  Here’s […]

Company of the Day – Clark Signs

Company: Clark Signs Headquarters: 52213 SE 2nd St, Scappoose, OR 97056 Markets: Three States in the Pacific Northwest Phone: 503-543-5242 Email: dave@clarksigns.com Clark Signs was founded in Oregon by Dale Clark in 1969. Their services include sign design, fabrication, installation and service.  Clark Signs owns and operates billboards in a three state area of the […]

Keep Quiet and Move Fast

There was a time recently when others knowing my plans and not moving quickly enough cost me. I found three contiguous pieces of property for sale, all legal for a billboard—a small island of county land in a sea of city jurisdiction. All three were listed with the same agent […]