Outdoorlink makes products which help you monitor and control your billboard lights and digital billboards. We talked with Thomas Thrash, Operations/Lease Manager at MH Outdoor Media, LLC. about how MH Outdoor uses Outdoorlink controllers to monitor bulb outages and reduce labor costs. Tell us a little about your plant? We […]
RALEIGH, N.C. — Today, the N.C. Outdoor Advertising Association launched a “Billboards Work for North Carolina” campaign to highlight the industry’s positive economic and community benefits in North Carolina. “In addition to being an effective tool for businesses to get the word out, North Carolina’s billboard industry creates jobs, […]
Dave Feldman is retiring from Park Outdoor Advertising effective December 31, 2025 after almost 55 years in the out of home business. Dave held several positions at Park Outdoor, most recently serving as Executive VP/COO. He also served on the Board of Directors of the OAAA, cofounded the Outdoor Advertising […]
Company: Gilbreath Outdoor Advertising Markets: Southeast Texas Headquarters: 407 South Friendswood Drive, Friendswood, TX 77546 Phone: 281-992-4555 Email: info@gilbreathoutdoor.com Headquartered in the greater Houston area , Gilbreath Outdoor has locations in the following Texas Cities: Alvin, Angleton, Arcola, Baytown, Beaumont, Bergheim, Bertram, Blanco, Boerne, Brazoria, Brenham, Brookshire, Bryan, Buffalo, Bulverde, […]
Here’s a selection of Lamar CEO Sean Reilly’s comments at this week’s Wells Fargo TMT conference, sponsored and analyzed by SignValue. Lamar is testing an automated plaform for local ad buying We’re actually beta testing and automated buying platform for local customers in in three markets as we speak. Now […]
Scott Carper of Sacramento, CA, passed away at home on November 13, 2025. Andy Goodman fills us in on the details of Scott’s career: Scott began his career with Outdoor Systems in 1999, remaining with the company through its many transitions until it became CBS Outdoor. He dedicated nearly 15 […]
Billbaord Insider asked readers earlier this week what’s the minimum land lease term they’d accept if they were putting up a new billboard. This is a topic on which our readers feel strongly to judge from the huge number of responses. 85% of readers want to a landlease with a […]
Billboard Insider connected with Jeff Gordon of Gordon Outdoor so we are running an updated Gordon Outdoor Advertising company of the day. Company: Gordon Outdoor Advertising corrected and revised with images. Markets: Kansas and Oklahoma Headquarters: Broken Arrow, Oklahoma. Phone: 918-636-6474 Gordon Outdoor Advertising operates a billboard plant with 136 faces including nearly 40 […]
By Nick Coston Having been involved with both traditional OOH and non-traditional OOH I’m still at a loss as to why there’s still this chasm between both sides. Seems to me that if our goal is to increase our overall percentage of the US advertising budget with some real heft, […]
When you put up a new billboard you always want the longest possible lease for the ground the billboard sits on. A long lease gives you a good planning horizon and insures you’ll recover your investment and maximizes the value of the billboard when you want to sell. Landlords, on […]
