When we asked Billboard Insider readers about the strengths of the out of home industry 44% said the biggest strength was barriers to entry, 40% said the biggest strength of the out of home industry was high cashflow margins and 8% said the biggest strength of he out of home […]
Business
Empirical Productions names Lina Maggi SVP Client Partnerships
NEW YORK — October 5, 2026 — Empirical Productions, the independent experiential, out-of-home and production company behind high-impact real-world brand experiences, today announced the appointment of Lina Maggi as Senior Vice President, Client Partnerships. In her new role, Maggi will focus on expanding Empirical’s relationships with brands and agencies, developing new […]
Company of the Day: Stellar Outdoor
Company: Stellar Outdoor Advertising Markets: Ontario Address: 7 John street, Unit 4, Hunstsville, Ontario. P1H1H2 Email: info@stellaroutdoor.com Phone: 800-268-0099 Stellar Outdoor Advertising is a family run firm which operates a network of 1,116 billboards in Ontario, Canada. The company was formed in 1947 as Annis-way signs. In 2012 merged with Specific Hi-way Signs […]
Out of Home Strength: High Business Margins
40% of Billboard Insider readers say that a strength of out of home is that it is a simple business with high cashflow margins. The best proxy for cashflow is EBITDA or earnings before interest, depreciation, amortization and taxes. It’s what cash you have left in the business after paying […]
“Elevate OOH” Launches CRM Billboard Management Software to Lift Up Independents
By Tracey Hess, COO & Co-Founder of Elevate OOH “Elevate” (transitive verb) “to lift up or make higher.” Merriam-Webster.com, 2026. Knowing that I wanted to build something to improve independent billboard operators’ workflow was the easy part. How to build it, and what to call it – well, that part […]
New York Post’s Lydia Moynihan to Speak at DPAA Newsmakers Dinner on October 12
Attending the VIP Invite-Only Dinner is an Annual Tradition for News, Media, Marketing, Technology Leaders, Held One Night Before the DPAA Global Video Everywhere Summit Moynihan Brings Expertise as Journalist Covering the Intersection of Washington, Wall Street and Silicon Valley to Networking and Conversation-Driven Dinner, Joining Sydne Mullings, Microsoft’s […]
Company of the Day – Stovehouse Billboards
Company: Stovehouse Billboards Headquarters: 3414 Governors Drive, Huntsville AL 35805 Market: Huntsville, AL Phone: (256) 801-2424 Stovehouse Billboards is a part of Stovehouse, Huntsville’s premier destination for eats, drinks, shopping and leisure; but their roots run deep, and the history of Stovehouse goes back nearly a century. Stovehouse is built on […]
Out of Home Industry Strength: Barriers to Entry
44% of Billboard Insider readers think that the biggest strength of the out of home business is that there are barriers to entry in the business which limit competition. The biggest barrier to entry is permitting. Many US cities or counties have sign codes which prohibit new billboards. Every […]
FBI Gives Award to North Carolina Advertising Association
FBI Charlotte chose the North Carolina Outdoor Advertising Association (NCOAA) as the 2025 Director’s Community Leadership Award (DCLA) recipient for North Carolina. The NCOAA has been an invaluable partner to the FBI Charlotte Field Office since 2020. NCOAA is the statewide trade association representing outdoor advertising operators across North Carolina. […]
Company of the Day: Summit Media
Company: Summit Media Headquarters: 1445 Fifth Street, Santa Monica, CA 90401 Phone: 877-820-3002 Markets: California, New York Summit Media was founded in 1998 and operates a plant of high-profile, large-format bulletins, squares, spectaculars and walls in Los Angeles, with a focus on: Sunset Strip West Hollywood Hollywood West L.A. Brentwood Santa […]
























