Business

Santa Monica Bets on Digital Displays to Revive Third Street Promenade

The Santa Monica City Council approved the Digital Display District on December 16, 2025. The district covers Third Street Promenade and Santa Monica Place and allows up to 16 digital displays, each generally limited to 1,000 square feet.  Here’s an analysis of the program, sponsored and analyzed by SignValue Seven […]

Lamar wins Phoenix Area Bus and Rail Ad Network

Baton Rouge, LA – July 15, 2026 – Lamar Advertising, one of the largest outdoor advertising companies in the world, today announced that Valley Metro, the public transit agency in Maricopa County, Arizona, has selected Lamar Transit to manage a full-range advertising sales program for a five-year term beginning July […]

Company of the Day: Porlier Outdoor

Company: Porlier Outdoor Advertising Markets: Missouri, Kansas Headquarters: 127 Mulberry Street, Foristell, MO  63348 Phone: 636-463-2100 Porlier Outdoor operates a 400 face billboard plant including 6 digital faces between St Louis and Kansas City.  The firm was founded 1988 by Brent Porlier and is run by President Melissa Porlier.  Here are some of the […]

PATTISON Outdoor Introduces New Advertising Opportunities in New Brunswick

  MONCTON, New Brunswick, July 15, 2026 (GLOBE NEWSWIRE) — PATTISON Outdoor Advertising, a leader in the Canadian Out-of-Home advertising industry, has acquired Mark’s Media Group, a prominent outdoor advertising company in Greater Moncton. This strategic move compliments PATTISON’s existing out-of-home advertising options, that include digital & static billboards, plus […]

Company of the Day – Republic Media

Company: Republic Media  Headquarters: 760 W Firetower RD, Ste 107 #345, Winterville, NC 28590 Market: Eastern, North Carolina Phone: (252) 917-1484 Email: republic.media@outlook.com Republic Media manages 114 Billboard faces in Eastern, North Carolina in 10 counties including 1 digital face. Halifax , Martin , Beaufort, Pitt, Green ,Lenoir, Dublin Craven, […]

Company of the Day: Pattison Outdoor

  Company:  Pattison Outdoor Markets:  Canada Address: 2700 Matheson Boulevard East, Suite 500, West Tower.  Mississauga, ON  L4W 4V9 Phone: 905-282-6800 Pattison Outdoor is Canada’s leading out of home, transit and digital display company with more than 240,000 advertising displays throughout 200 communities in Canad.  Pattison has 430 employees.   Pattison’s head office is […]

What Does an Average Independent Out of Home Company Look Like?

What does an average roadside out of home company in the US look like?  Billboard Insider has 467 roadside billboard companies in its database.  Most of them are Billboard Insider subscribers.  Here’s what we’ve learned about the average independent roadside out of home company. The average roadside out of home […]

WOO adds 21 members

The World Out of Home Organisation has signed up another 21 members from across the globe, the culmination of a surge of new members this year. In addition WOO has just had its most successful annual congress ever, in London with more than 800 delegates, making 2026 WOO’s most successful.year […]

Company of the Day – Prime Media Group

Company: Prime Media Group Headquarters: Sebring, Florida Market: Centrazl Florida Phone: 863-385-1717 Email: PrimeMediaGroupFL@Gmail.com Founded by Jarrod Borgemeister in July 2014, Prime Media Group operates and manages billboard advertising inventory throughout Central Florida in 10 different counties and we are continuing to expand our coverage. Here is a list of […]

Up Like a Rocket, Down Like a Rocket

  Last Friday we wrote that Vivint was the third largest US out of home advertiser in 2025, after Apple and Morgan & Morgan.  Vivint’s out of home  spending increased from approximately $150,581 in 2024 to $53 million in 2025.  We are trying to figure out where all that money […]