Business

There are 420,500 bulletin/poster faces in the US

Here’s a breakout of how many out of home displays there are in the US at year end 2025 according to the OAAA.  We note that the OAA shows that there are 420,500 Billboards in the United States as of 2025.  Billboard Insider’s list 2025 North American Bulletin/Poster  companies calculated […]

What we’ve been hearing…

Some things Billboard Insider has heard over the past few weeks. The World Cup is the gift that just keeps giving for out of home plant owners.  Advertising prices have gone crazy in the sign zones around the sporting venues and there is spillover demand elsewhere in the host cities […]

Company of the Day – Ozark Outdoor Media

  Company: Ozark Properties, LLC Headquarters: 1874 Slaughter Road, Suite C, Madison, 35756 Market: Northern Alabama Phone: (256) 701-0296 Email: jessica@ozarkoutdoormedia.net Ozark Media is North Alabama’s locally owned leader in billboard advertising, serving the following markets. 📍Huntsville📍Madison📍Athens📍Guntersville📍Albertville📍Scottsboro📍Hazel Green Ricky Robinson is the founder of the company.       To receive […]

John Musick on Billboard Leases and Easements

Billboard Insider is running an interview series with John Musick who has more than 50 years experience in the out of home business.  John has talked about getting into out of home and building signs and installing a solar-powered billboard.  Today he talks about  billboard leases and easements. How did […]

Company of the Day: Palmetto Outdoor Media

Company: Palmetto Outdoor Advertising Address: 126 Hampton St, Walterboro, SC. 29488 Phone: 843-893-6076 Palmetto Outdoor Media was formed in 2005.  The company operates billboards in Colleton and Darlington, South Carolina.               To receive a free morning newsletter with each day’s Billboard insider articles email […]

Billboard Insider Classifieds June 20, 2026

“We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of the ad and my column this year.”  Greg Callaham, Greg Callaham Graphic Design “The classified ad is working on Billboard Insider.”  Karla Steele, K Steele Solutions […]

Order Your eBook of Our Guide to Leases, Easements and Real Estate!

Billboard Insider’s Guide to Leases, Easements and Real Estate  is an important resource for anyone in the Out of Home industry. The 130 page Guide tells you: How to use an out of home attorney effectively 21 things in a good out of home lease 11 things in a good […]

Brian Cone on Billboard Property Coverage

Brian Cone of The Cone Company has been running a series in Billboard Insider on insurance.  In his last column he talked about why general liability coverage is important for an out of home advertising company.  Today he talks about property coverage. Let’s talk property coverage. What is it, and […]

One Billboard Failure Doesn’t Define An Industry

Recently, All Steel Structures was tasked with the removal of a billboard structure that came down during a severe storm.  Photos like these are dramatic. A collapsed billboard structure immediately raises questions about safety, engineering, and the integrity of billboard construction. While any structural failure is serious and deserves a […]