Business

TAG, You’re It!

by Nick Coston In the last 12 months I’ve had the pleasure of posting up at over seven OOH related conferences including stalwarts like DPAA Global Summit, a couple of Independent Billboard Operators (IBO) Conferences, NYC OOH Day, Consumer Electronics Show (CES), POSSIBLE and National Retail Federation Show. Big shows, […]

Company of the Day – Plainview Outdoor Advertising

Company:  Plainview Outdoor Headquarters: 2802 Belle Arbor Ave. Suite B, Chattanooga, TN 37406 Market: Tennessee, Georgia and Alabama Phone: 423.622.4100 Email:  Hello@PlainViewOutdoor.com Plainview Outdoor is a full service outdoor advertising company located in Chattanooga, TN.  The Company has over 140 years of combined experience serving the greater Chattanooga marketplace.   Todd […]

Readers talk Out of Home ad escalator clauses

Some reader feedback on yesterdays article where we quoted Jim McLaughlin on ad contract escalators. Hicks Outdoor founder Greg Hicks likes a 4 period minimum with an ability to convert to an annual rate at a slightly lower cost  As a small independent we do a 4 period minimum plus […]

The Importance of Regular Safety Inspection Photos

    Billboard owners are responsible for ensuring their structures remain safe, well-maintained, and compliant with industry regulations. Regular safety inspections play an important role in protecting both the public and the long-term value of each billboard. Inspection photos provide a clear visual record of a structure’s condition, making it […]

Company of the Day: Primary Media

Company:  Primary Outdoor Media Markets:  Texas Address:  2511 Boll St, Dallas, TX  75204 Phone: 214-880-0440 Email:  info@primarymedia.com Primary Outdoor Media operates a billboard plant with 400 total faces including 12 digital faces in Texas.  The firm is an operator associate in the IBOUSA.  In early 2018 Primary acquired 50 billboards around […]

JCDecaux connects DOOH inventory to programmatic in Latin America

Paris, 20 July 2026 – JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces the launch of its programmatic digital Out-of-Home (pDOOH) offering in 9 Latin American markets – Panama, Costa Rica, Guatemala, El Salvador, Honduras, Nicaragua, the Dominican Republic, Ecuador and Paraguay – reinforcing its […]

Company of the Day – Prow Billboards

Company: Prow Billboards Headquarters: 1312 7th St NW #111, Rochester, MN 55901, USA Territory: Rochester, MN Phone: (507) 282-3454 Prow Billboards has been serving the Rochester market for over 50 years, operated by Barb and Don Prow. There inventory incudes both digital and static faces on high-traffic locations, such as […]

Company of the Day: Pro Billboards

Company: PRO Billboards Markets:  Puerto Rico Address: PMB 557, 1353 RD 19, Guaynabo, Puerto Rico  00966 Phone: 787-731-5987 Email: info@probillboards.com Pro Billboards operates a billboard plant  of static and digital billboards in Puerto Rico with 18 faces including 8 digital faces. Most of the faces are 14′ by 48′ faces.  The remainder […]

Billboard Insider Classifieds July 18, 2026

“We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of the ad and my column this year.”  Greg Callaham, Greg Callaham Graphic Design “The classified ad is working on Billboard Insider.”  Karla Steele, K Steele Solutions […]

Order Your eBook of Our Guide to Leases, Easements and Real Estate!

Billboard Insider’s Guide to Leases, Easements and Real Estate  is an important resource for anyone in the Out of Home industry. The 130 page Guide tells you: How to use an out of home attorney effectively 21 things in a good out of home lease 11 things in a good […]