Business

The Next Big Thing in OOH…with a little help from some old friends

by Nick Coston This past year we’ve seen some amazing new advertising products hit the industry. We welcomed the flying digital billboards (HELI-D Aerial Media), digital screen adjacent ad spaces that allows brands to use the static space around displays (Edge Media Systems), low-riding, automated and branded delivery robots (Serve […]

Company of the Day: Heritage Outdoor

Company:  Heritage Outdoor Media Markets: New York, Illinois, California Email: rtuccillo@heritageooh.com Phone: 917-256-1000 Heritage Outdoor Media was founded in 2015 by Rob Tuccillo, Terry Carmody and James Manfredi.  The company operates billboard plants in the following markets: Chicago Los Angeles Milwaukee New York In September 2025 Heritage added new Times Square […]

Company of the Day – Hicks Outdoor Advertising

Company: Hicks Outdoor Advertising Headquarters: 504 Brooks Lane, Seneca, SC. 29672 Markets: West Virginia Phone: 800-559-0105 Email:   greg@HicksOutdoor.com Hicks Outdoors Advertising is owned and operated by Gregory Hicks Enterprises Inc..  The company operates bulletins predominantly comprised of standard sizes 14′ x 48′, 10’6″ x 36′ and 12′ x 50′,  10′ […]

Former State Rep. Gerald McCormick Dies After Battle with ALS

Insider saw this posting in the Chattanooga Times. Former state Rep. Gerald McCormick, a Republican who represented Hamilton County in the Tennessee General Assembly for 14 years, has died. He was 63. McCormick served as the House majority leader and resigned in 2018 to work in the private sector. In […]

Company of the Day: High Road Advertising

Company: HighRoad Advertising Headquarters: 34526 US Hwy 2 W. Grand Rapids, MN 55744 Market: Grand Rapids Phone: 218-256-2189 Founded in 2016, HighRoad Advertising is a family owned business based in Grand Rapids, MN. The Company owns and operates three digital billboards on Hwys 2 and 169.  The Company is owned […]

Billboard Insider Classifieds December 13, 2025

  “Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads […]

Order Your eBook of Our Guide to Leases, Easements and Real Estate!

Billboard Insider’s Guide to Leases, Easements and Real Estate  is an important resource for anyone in the Out of Home industry. The 130 page Guide tells you: How to use an out of home attorney effectively 21 things in a good out of home lease 11 things in a good […]

Daktronics Announces 2026 Fiscal Second Quarter Results

Insiders Note: Daktronics released their fiscal year 2026 2nd Quarter results this week.  Here are highlights from the Company. Fiscal Q2 2026 financial highlights include: Operating income increased to $21.6 million, compared to $15.8 million for the second quarter of fiscal 2025; the year-ago quarter included $3.3 million of consulting expenses associated with business transformation […]

Company of the day: Heffner Outdoor

Company: Heffner Outdoor Advertising Markets: Pennsylvania Address:  112 Tor Cir, Gibsonia, PA. 15044 Phone: 724-935-3850 Heffner Outdoor Advertising specializes in billboards and bus shelter advertising in the Pittsburg, Pennsylvania metropolitan area.   To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the […]