Business

What Does an Average Independent Out of Home Company Look Like?

What does an average roadside out of home company in the US look like?  Billboard Insider has 467 roadside billboard companies in its database.  Most of them are Billboard Insider subscribers.  Here’s what we’ve learned about the average independent roadside out of home company. The average roadside out of home […]

WOO adds 21 members

The World Out of Home Organisation has signed up another 21 members from across the globe, the culmination of a surge of new members this year. In addition WOO has just had its most successful annual congress ever, in London with more than 800 delegates, making 2026 WOO’s most successful.year […]

Company of the Day – Prime Media Group

Company: Prime Media Group Headquarters: Sebring, Florida Market: Centrazl Florida Phone: 863-385-1717 Email: PrimeMediaGroupFL@Gmail.com Founded by Jarrod Borgemeister in July 2014, Prime Media Group operates and manages billboard advertising inventory throughout Central Florida in 10 different counties and we are continuing to expand our coverage. Here is a list of […]

Up Like a Rocket, Down Like a Rocket

  Last Friday we wrote that Vivint was the third largest US out of home advertiser in 2025, after Apple and Morgan & Morgan.  Vivint’s out of home  spending increased from approximately $150,581 in 2024 to $53 million in 2025.  We are trying to figure out where all that money […]

Rate this Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Porter Outdoor

Company: Porter Outdoor Advertising, LLC Headquarters: Indiana Office – 12 N. 17th Street, Richmond IN 47374. Ohio Office – 1609 Edison Avenue, Hamilton OH 45011 Markets: Indiana & Ohio Phone:  Indiana 765.962.3220  Ohio 513.284.4575 Email: rpeterson@porteradvertising.com Porter Advertising is a family owned business with over 550 poster faces and 70 bulletin faces serving […]

Billboard Insider Classifieds July 11, 2026

“We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of the ad and my column this year.”  Greg Callaham, Greg Callaham Graphic Design “The classified ad is working on Billboard Insider.”  Karla Steele, K Steele Solutions […]

Order Your eBook of Our Guide to Leases, Easements and Real Estate!

Billboard Insider’s Guide to Leases, Easements and Real Estate  is an important resource for anyone in the Out of Home industry. The 130 page Guide tells you: How to use an out of home attorney effectively 21 things in a good out of home lease 11 things in a good […]

Can you name the third largest US Out of Home advertiser?

The top three 2025 US out of home advertisers were Apple, Morgan and Morgan…and Vivint???  Here’s what you need to know about the third largest US out of home advertiser. Vivint Vivint makes smart home security, energy management and automation systems. Vivint was acquired by NRG Energy for $2.6 billion […]