Business

Haynes Sign Co Reflects on their Company and the Sale to Adams Outdoor

Insider announced the sale of Haynes Sign Company to Adams Outdoor yesterday.  Marty WIlliamson, founder of Williams and Associates, worked with the Sellers and provides this update on their business. The portfolio includes 115 faces on 60 structures, among them 11 digital displays, located primarily throughout Horry County. The inventory […]

Penneco Outdoor Discusses Sale to Adams Outdoor

  Williamson & Associates Mergers and Acquisitions is pleased to announce the successful closing of the sale of Penneco Outdoor Advertising to Adams Outdoor Advertising. The transaction, which closed Monday, November 2, 2026, includes 32 structures and 83 billboard faces across five counties in western Pennsylvania. The Penneco portfolio is […]

Company of the Day: Trailhead Media

  Company: Trailhead Media Markets:  Alabama, Florida, Georgia, Indiana, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee Address: 401 Central, Laurel, MS. 39440 Phone: 601-651-7800 Trailhead Media is a private company which was formed in 2020.  The company has a billboard plant with 3,250 faces, including 305 digital displays in […]

JCDecaux Partners with Centre Pompidou

Paris, 2 November 2026 – JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that JCDecaux Artvertising, a benchmark in outdoor scenography and large-format communication in urban environments, has been selected by the Centre Pompidou to complement its iconic building with advertising and artistic installations throughout its […]

Company of the Day – Trident Outdoor

Company: Trident Outdoor Headquarters: P.O. Box 443, Beulaville, NC 28518 Market: North Carolina Email: jarrett@tridentoutdoorllc.com Phone: (910) 289-0410 Founded in 2012, Trident Outdoor is locally owned and operated by Chris Jarman and Jarrett Brown.  Trident owns and operates 5 faces in eastern North Carolina.  The two owner/operators have a combined 30 years […]

Billy Tolson on Murals

  Billboard Insider is running an interview series with Fairmount Outdoor President Billy Tolson.  Billy has talked about finding his way from child acting to the out of home industry and what makes a good billboard lease.  Today he talks about his California murals business. How did you enter the California […]

Two-thirds of Billboard Insider Readers Accept Percentage Leases

Last week we polled Billboard Insider readers as to whether they accept percentage leases where the landlord’s rent is a percent of the revenues generated by a billboard.  Two-thirds of our readers accept percentage leases.  Here are the poll results. To learn more about percentage leases see Pros and Cons […]

Borrell’s New Forecast Shows Digital Advertising Growing Faster

Borrell Associates has released a new advertising report.  We asked Gordon Borrell what it means for the out of home industry and he said this: “Out of Home continues to defy the gravity that other forms of traditional media have been suffering.  It’s been a remarkable performer, both on the […]