For Immediate Release – July 8, 2026 New Orleans, Louisiana – Bayou Signs Outdoor (“Bayou”) announced today the divestiture of 782 Outdoor Advertising Displays to Lamar Advertising Company (NASDAQ: LAMR). Drachman M&A Co. represented seller Bayou in the transaction. The assets include 26 digital displays in addition to hundreds of […]
Business
Most Independent Out of Home Companies use Quickbooks
Most independent out of home companies use Quickbooks to keep their financials. Here are the results from yesterday’s Billboard Insider poll. 70% of our readers use Quickbooks to keep financials. 21% use another system. 6% use a bookkeeper. 2% use Wave and 2% use Xero. To receive […]
Talon Acquires PJX Media
7 July 2026 – New York / London: Talon, the world’s leading independent Out of Home (OOH) agency, has acquired OOH specialist PJX Media, marking a significant step in its continued investment in the US market. The move brings together two highly complementary businesses at a time of growing opportunity in […]
Company of the Day: Pearl Media
Company: Pearl Media Headquarters: 151 Forest St, Suite J, Montclair, NJ 07402 Phone: 973-492-2300 Email: info@pearlmedia.com Pearl Media is an award-winning Out-of-Home company headquartered in Northern New Jersey with offices in Miami, Los Angeles and San Francisco. In June 2025 Pearl rolled out a digital sign network in midtown New York City. […]
Global Out of Home Spend is $54 Billion and 5% of Total Ad Spend
The 2026 WOO Global Out of Home Expenditure Report captures Out of Home (OOH) advertising expenditure globally across 2025 and sets out forecasts for 2026. Conducted through a detailed questionnaire to WOO members and OOH associations around the world, it remains the most comprehensive measure of OOH expenditure on […]
Company of the Day – Picture This Outdoor
Company: Picture This Outdoor Advertising Markets: Central Illinois Headquarters: 1 Brickyard Drive, Bloomington, IL 61701 Phone: 309-846-5788 Email: billboards@picturethisadvertising.com Picture This Advertising is a privately held company which operates six digital billboard structures totaling 12 faces in the Bloomington & Normal, Illinois markets. The structures include both Vertical (10′ wide x […]
Becky Smith on Successful Out of Home Operators
Becky Smith was on the Bell Board Podcast last week. We reached out to her to get her thoughts on what makes a billboard operator successful. Becky, what actually separates the most successful operators in this industry? It’s not location, sales ability, or size, though those all matter. The real […]
John Musick on Knowing When to Sell
This is our last interview with John Musick who has more than 50 years experience in the out of home business. John has talked about getting into out of home, building signs, installing solar, writing leases and doing it yourself. Today he talks about knowing when to sell your out of […]
Company of the Day: Van Treese Outdoor
Company: Van Treese Outdoor/Worth Outdoor Markets: Indiana Address: 10035 Indian Lake Blvd North Drive, Indianapolis, IN. 46235 Email: vtdan61@gmail.com Phone: 317-319-7708 Van Treese Outdoor operates a billboard plant in Indiana with 4 faces including 2 digital faces in Indiana under the trade names of Worth Outdoor and Van Treese […]
Solar platforms make solar billboard installations easier
Billboard Insider recently talked with Kevin Conlin of Autonomous Power about some innovations in solar billboard installations. So, what’s a solar platform? The platform is designed to make my customer’s life easier. It will accommodate a complete solar lighting system at sites where the structure doesn’t lend itself to solar […]
























