Business

Andy Goodman on the value of left hand reads

  Today out of home leasing and development expert Andy Goodman talks about an advantage of left-hand read billboards Andy, what do you think of left hand reads? I’m a strong believer in the value of left-hand reads. They offer a unique advantage on curved freeways—especially when the road bends […]

Ari Buchalter on the Broadsign Acquisition of Place Exchange

Dear Valued Partner, I’m reaching out to share the exciting news that Place Exchange has been acquired by Broadsign. Together, we become the most comprehensive solution for OOH, with industry-leading technology, best-in-class service, and the most extensive footprint of premium supply worldwide. Place Exchange’s vast network of ecosystem integrations, advanced […]

Happy Thanksgiving

Billboard Insider is taking today off for the Thanksgiving holiday.  As we enter our 11th year of publication, we have lots to be thankful for: To OUTFRONT’s Shelli Bergren for being our first newsletter subscriber. To Jennilee Bennett of Lamar Advertising for being our most recent newsletter subscriber.  That makes […]

Broadsign Announces Acquisition of Place Exchange

November 25, 2025 Transaction creates the most robust OOH advertising solution, opening up new revenue opportunities for OOH media owners and more global inventory for buyers. MONTREAL, November 25, 2025 – Out-of-home (OOH) adtech provider Broadsign today announced it has acquired Place Exchange, a leading independent OOH supply-side platform (SSP), with a minority investment […]

Grey Vick on Growing a Family Owned OOH Company

Grey Outdoor has become a significant part of the OOH community in the Carolinas.  Grey Vick and I met to discuss potential lending options back in 2014 and we spent some time last week talking about the development of Grey Outdoor. Grey, I went back through my records and saw […]

Company of the Day – Grate Outdoor

Company: Grate Outdoor Headquarters: 4014 McDonough St, Joliet, IL 60431 Market: Will & Grundy Counties Phone: 815-729-9745 Email: cgrate@sbcglobal.net Grate Outdoor is headquartered in Joliet, Illinois and serves portions of Will and Grundy counties.  The company owns and operates all static signs with 25 faces located mostly along state highways. Their […]

Wells Says Changes Coming to Geopath

Clear Channel Outdoor CEO Scott Wells appeared at  last week’s Wells Fargo TMT Conference.  Here’s a summary of his comments sponsored and analyzed by Signvalue. Banking, pharma and insurance are up Banking and financial services have been going gangbusters this year…I think pharma has been somewhat bigger than we expected, […]

Clear Channel Outdoor Extends DC Airports Contract

Washington, D.C.  – Clear Channel Outdoor’s Airports Division, the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), today announced it was awarded, through a competitive process, a new 10-year contract (with a five-year renewal option) with the Metropolitan Washington Airports Authority (MWAA), beginning March 1, 2026. This agreement reaffirms […]

Company of the Day: Great Falls Bench Advertising

Company: Great Falls Bench Advertising Markets: Montana Address: 1720 10th Ave South, Suite 4-290, Great Falls, MT  59405 Email: sales@gfbenchad.com Phone: 406-580-8664 Great Falls Bench Advertising operates a network of 247 benches with advertising in downtown Great Falls, Montana.  The bench ads are priced at $75-150/month.       To receive […]