Last week Citicorp Managing Director Jason Bazinet said one-third of US out of home growth was from digital conversions, one-third from tuck in acquisitions and one-third from static billboard rate increases.  Our readers agree with Billboard Insider that Bazinet’s analysis misses the importance of new billboard construction.  Look at the results of our readers poll.  46% of Billboard Insider readers said new billboard construction is their leading source of revenue growth.  25% of Billboard Insider readers said that digital conversions are the leading source of revenue growth.  16% of Billboard Insider readers said that acquisitions are the leading source of revenue growth.  And only 13% of Billboard Insider readers said that rate increases are the leading source of revenue growth.

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