Citicorp Managing Director Jason Bazinet said this about the out of home industry at the Citi 2026 Global TMT conference this week:

“One of the things that we do every year is a ten year retrospective where we try and see where the industry’s growth is coming from… and it over the last decade always comes back about the same number where it’s a third of the growth comes from converting static to digital, a third of it comes from tuck in M&A. And a third of it comes from same store, static billboard growth.”

What’s missing from that statement? New builds.  Maybe the public out of home companies have a hard time doing new builds but Billboard Insider thinks that new builds are the leading source of growth at many independent out of home companies.    Where is your growth coming from?  Take our poll below, email davewestburg@billboardinsider or use the comment box below and we’ll run a follow up article.

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