Author: John Weller

The Importance of DOOH Education

  By Julia Cramer, Adomni Content Specialist Synopsis: Education will fuel the adoption of DOOH and allow advertisers and agencies to fully understand the potential this medium holds.  The digital out-of-home (DOOH) industry has been rapidly evolving primarily due to the pandemic, which revved the adoption of programmatic capabilities. Advertisers […]

Company of the Day – Jones Outdoor

Company: Jones Outdoor Market:   Wisconsin.  Headquarters: 1711 Scheuring Road, DePere, WI 54115 Phone:  (844) 256-6587  Jones Outdoor is a division of Jones Sign Company which was founded in 1910.  The Company has over 300 billboard faces and bulletin properties in Wisconsin, including 22 digitals. They have concentrated coverage from Fond […]

Company of the Day – JM Outdoor

Company: JM Outdoor Headquarters: 303 S. Temple Drive, Suite 200 Diboll, TX 75941 Markets: East Texas Phone: (936) 634-2040 Email: mark@jmoutdoor.com JM Outdoor is an East Texas based outdoor company primarily focused in Lufkin Texas and the nearby communities.  Mark Hicks has been the Companies CEO since 2007. Mark is […]

City of Austin v Reagan: What It Means, and What’s Next

By Richard Rothfelder, Rothfelder & Falick By now, most know the facts: On April 21, 2022, the U.S. Supreme Court in a 6 to 3 decision reversed the Fifth Circuit Court of Appeals’ decision in City of Austin vs Reagan National Advertising, which held the Austin Sign Code violative of […]

Top Three Reads Of The Week!

In case you were busy and did not get a chance for your daily read of Billboard Insider this week, here are the top three reads this week. The Supreme Court was front and center this week and our top two articles involved the ruling on Austin v Reagan. Supreme […]

Billboard Insider Classifieds April 23, 2022

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Jennifer Sloane on Austin v Reed and a Takeaway For Owner/Operators

By Jennifer Sloane, Esq.  Sloane Law Office Unfortunately, the Supreme Court in Austin failed to adopt the “read the sign” rule outlined by the Court of Appeals, citing that such a rule was too extreme an interpretation of the Court’s precedent.  The Court found a distinction between the sign codes in […]

New 2022 GO Speaker Announced!

We are excited to announce that Rishad Tobaccowala, media pundit, thought leader, former Chief Growth Officer of Publicis Groupe, friend of the OOH industry, and best-selling author of Restoring the Soul of Business: Staying Human in the Age of Data will be speaking on the 2022 GO mainstage! We’ve scheduled a full […]

Company of the Day – Irish Sign Company

Company: Irish Sign Company Market:  North Dakota Headquarters: 2302 University Drive S., Fargo ND  58103 Phone: 701-371-5018 Email: info@IrishSignCo.com Irish Sign Co is owned by Simon and Whitney Irish.  They operate a digital billboard in Fargo, North Dakota.  Pricing ranges from $325-500/week per slot. [wpforms id=”9787″]   Paid Advertisement

Live Classes Return to Formetco With a New Addition

Billboard Insiders spoke with Formetco Safety Director Jim Poage, who gave us a preview of upcoming classes at Formetco. Jim, you must be happy to be having live classes again after all the restrictions from COVID 19. Yes, I am extremely excited to see the return to normal classes in […]