The year 2023 was full of legal developments, most of which were dutifully reported by Billboard Insider. For example, as reported in the April 3rd edition, the Fifth Circuit Court of Appeals ruled that Austin’s different treatment for digital on and off-premise signs was constitutional in a 2 to 1 split ruling […]
Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]
Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business. It worked so well for The Nine, that I know it’s money well spent. John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]
Role play is one of the most important things that you could do as an OOH sales leader. Why? It makes you strong, but it also creates muscle memory for your team. Here’s what happens when we don’t role play. We tell people what to change in their sales process. […]
December 7th, 2023 SignBird is thrilled to announce a groundbreaking addition to our suite of services tailored specifically for the Out-of-Home Advertising industry. As a part of our ongoing commitment to delivering unparalleled value, SignBird is now offering a Proof-of-Performance Partner Program. Click this link to qualify to be […]
Insider has learned that after 5 years of crafting, analysis and feedback from media owners, data providers, agencies and brands from continental and international sources, the Media Rating Council has released the OOH Standard draft for public comment which ends Dec 18th, 2023. Please click here for the MRC release and […]
MilkPEP Wins OOH Media Plan of the Year & Gold Award for ‘26.2’ Campaign in Support of Female Marathon Runners WASHINGTON, D.C. – December 5, 2023 – The Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire US out of home (OOH) advertising industry, today announced the […]
Company: Granite State Media Markets: Connecticut Address: East Brooklyn, Connecticut Phone: 860-377-1430 Granite State Media operates a billboard plant in Northeast Connecticut. The plant consist primarily of wood structures with poster panels. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word […]
As Insider continues our annual reviews of aspects of the OOH industry, this year we wanted to look at the labor and HR market. It seemed as if finding and keeping workers has been a steady theme throughout 2023. Robin Karp is the Director of Human Resources for Link Media […]
Daktronics has been on a roll and that trend continues with the reporting of their second quarter results. Here are select information from both their earnings press release and their investor call held yesterday. Q2 FY2024 financial highlights: Sales of $199.4 million, a 6.4 percent increase from the second quarter […]
