Author: John Weller

OOH Sales: Close the Sale or Close the File

In the spirit of the season, treat yourself to a valuable gift this Christmas – the knowledge of when to gracefully “close the file” on a prospect.   We like to have a very full, robust pipeline of prospects.  It makes us feel good about ourselves and the job we are […]

OAAA Announces Initial Speakers for the 2024 OOH Media Conference

Senior Executives from Sony Music, Olipop, nutribullet, Big Brothers Big Sisters of America and More Are Slated to Take The Stage to Highlight Out Of Home’s Transformation and Future Outlook NEW YORK, N.Y. – DECEMBER 13, 2023 – The Out of Home Advertising Association of America (OAAA), the leading trade […]

Company of the Day – Fuel Outdoor Media

Company: Fuel Outdoor Media Headquarters: 2330 Centerville Road – Tallahassee, FL 32308 Markets: Florida Indiana Louisiana Ohio South Carolina Colorado Georgia Phone: 855-552+3624 Email: sales@fueloutdoormedia.com Founded more than 10 years ago, FUEL is a Tallahassee, Florida based Certified DBE (Disadvantaged Business Enterprise), woman-owned, and minority-owned business with proven expertise in […]

Hivestack Acquired By Perion For In Excess of $100 Million

NEW YORK & TEL AVIV–(BUSINESS WIRE)–Perion Network Ltd. (NASDAQ and TASE: PERI), connecting advertisers with consumers through technology across all major digital channels, announced today that it has completed the acquisition of Hivestack Inc., a global innovative full-stack programmatic digital out of home (DOOH) company. The terms of the transaction […]

College Football Playoff? Not if You are in Florida!

  Are you wondering if there is any bias in the selection process for the college football playoffs?  You will get a strong opinion in Florida and a shout out to Lamar Advertising of Tallahassee for loyalty to their Florida State Seminoles. The Tallahassee Democrat reported the digital sign siting […]

82nd OBIE Awards Jury is Announced

  DECEMBER 11, 2023 (WASHINGTON, D.C.) – The Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire out of home (OOH) advertising industry, today announced the distinguished panel of jurors for the 82nd OBIE Awards, the oldest and most prestigious honors for creative excellence […]

Company of the Day – Gigantic Media

Company: Gigantic Media, LLC. Markets: Cleveland, Ohio Headquarters: 5222 Richmond Rd, Bedford Heights, OH 44128 Phone: 216-536-9036 Email: andy@giganticmediallc.com Gigantic Media was formed by Andy Greenwald and David Sternberg to develop wallscapes and billboards in Cleveland. Gigantic Media started in the OOH business when Andy’s ad agency was hired to […]

Rothfelder’s 2023 Review & 2024 Legal Predictions

The year 2023 was full of legal developments, most of which were dutifully reported by Billboard Insider. For example, as reported in the April 3rd edition, the Fifth Circuit Court of Appeals ruled that Austin’s different treatment for digital on and off-premise signs was constitutional in a 2 to 1 split ruling […]

Rate This Ad By Wes Frick

Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]

Billboard Insider Classifieds December 9, 2023

Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business.  It worked so well for The Nine, that I know it’s money well spent.  John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]