Author: John Weller

StreetMetrics Partners with Gateway Outdoor to Bolster Transit Ad Measurement

StreetMetrics, the leader in Transit OOH media measurement, has announced its partnership with Gateway Outdoor Advertising. The partnership reinforces and validates that regional transit advertisers are interested in analytics and insights to measure the performance of their campaigns. “Local advertising dollars are being allocated to online and digital mediums due […]

JCDecaux Launches the First Global Airport Programmatic DOOH Offer

PARIS,  FEBRUARY 13, 2024 JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces the launch of the first global airport programmatic DOOH offer, a first-of-its-kind solution that empowers brands and agencies to execute targeted, dynamic and contextualised advertising campaigns effortlessly across JCDecaux’s programmatic-enabled airports through the […]

Baltimore Digitals Going Up in the North Harbor Area

It has been almost two years since we wrote about the approval by the Baltimore Planning Commission for a set number of digital signs in the North Harbor area.  Southbmore.com is reporting that seven digital have now been installed.  Here is the announcement from the Downtown Partnership of Baltimore. In […]

Company of the Day – InSite Street Media

Company: InSite Street Media Corporate Office: 15303 Ventura Blvd. Suite 1490, Sherman Oaks, CA 91403 Markets: New York Metro Washington, DC Tampa/St. Pete Miami Metro Los Angeles Atlanta Phone: (310) 559-1600 Email: arockwell@insitesm.com InSite Street Media is a leading operator of Street-Level Media including Transit Shelters, Transit Benches and Bus […]

Billboard Insider Classifieds February 10, 2024

Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business.  It worked so well for The Nine, that I know it’s money well spent.  John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]

OOH Leadership: Want to be a better coach? Listen Better

Some people are naturally good listeners. I’m lucky, I am.  However, that puts me clearly in the minority.  It doesn’t come naturally for most people. I on the other hand I will listen intently to whomever I am speaking with. Most people are naturally more of a talker. They have […]

ArtPop Street Gallery – Wendy Hickey Talks History and Future

Insider appreciates those people who dedicate their career and time to support others and our industry.  Wendy Hickey, Founder and Executive Director if ArtPop Street Gallery, has always been one of our favorites.  We noticed this terrific new YouTube video and we thought we would let Wendy speak for herself. […]

Leading Outdoor Advertising Provider Hosts Hollywood Offerings for Awards Glory

NEW YORK, NY, UNITED STATES OF AMERICA, February 7, 2024 /EINPresswire.com/ — Hollywood loves an awards ceremony and in their 50th Anniversary Regency Outdoor Advertising is hosting the campaigns pursuing awards gold this season with their landmark billboards. The Entertainment Capital of the World is turning to the top-rated business to […]

Company of the Day – IMAGE MEDIA

  Company: IMAGE MEDIA®                    Headquarters: 5101 Darmstadt Rd. Suite A Hillside, IL 60162 Market: Chicago, IL Phone: (312) 988-4600 Contact email: sales@imageoutdoor.com IMAGE MEDIA / IMAGE OUTDOOR: Chicago, IL – Plant coverage consists of (50x) 20’x60’ Vinyl Bulletins, (8x) Watchfire Digital Bulletin Screens Network, and (3x) “World Class” RiverNorth Mega Wall Spectaculars. Highly sought-after Expwy/Tollway […]

Intersection’s Landmark Partnership with TikTok

NEW YORK–(BUSINESS WIRE)–Intersection, an experience-driven out-of-home media and technology company, has announced a dynamic partnership with TikTok and LinkNYC, New York City’s largest, cutting-edge digital network. Aligning with TikTok’s innovative ‘Out of Phone’ campaign offering, this signifies a monumental shift in digital advertising and brings the vibrancy of TikTok’s content […]