Author: John Weller

Billboard Insider Classifieds October 21, 2023

Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business.  It worked so well for The Nine, that I know it’s money well spent.  John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]

OOH Leadership: Elevating Your Leadership in Six Steps to Success

As an OOH sales manager, your core responsibility is to empower your sales team to consistently excel and enhance their performance. Whether it’s selling outdoor advertising or navigating complex negotiations for new locations, land leases, or easements, your influence is pivotal. Regular sales meetings, coaching sessions, and in-house training are […]

JCDecaux Renews for 10 More Years with Madrid Metro

JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that following a competitive tender it has renewed and extended its advertising concession with Madrid Metro (5 million daily passengers on average), making it the most digitised JCDecaux-marketed metro in Europe and the first 100% data-driven advertising […]

American Outdoor Advertising Files Suit Against Edison NJ Zoning Board

My Jersey Central reports that American Outdoor Advertising has filed suit against the Edison Zoning Board of Adjustment for denying a proposal to build a 100-foot digital billboard facing drivers on the New Jersey Turnpike. American Outdoor presented plans over four Zoning Board meetings from September 2022 to February 2023 […]

Company of the Day – Del Outdoor

Company:  Del Outdoor Headquarters:   1702 S. Arizona Ave, Yuma, AZ 85364 Markets: Arizona, California & New Mexico Phone: 928-343-1135 Email:   bwright@deloutdoor.com Del Outdoor is family owned business that was founded in 1986. Del Outdoor is based out of Yuma, Arizona.  Brandy Wright is the CEO. Del Outdoor is a subsidiary of Western […]

Adomni Partners with TikTok to Extend the Platform’s Advertising ‘Out of Phone’

TikTok marketers can scale their TikTok ad campaigns on 800,000+ outdoor and indoor video-enabled digital screens in the real world October 17, 2023 10:24 AM Pacific Daylight Time NEW YORK–(BUSINESS WIRE)–Adomni, the leading global platform to plan and buy programmatic digital out-of-home advertising, announced a new advertising sales partnership with […]

Company of the Day – DeRose Displays

Company: DeRose Displays Headquarters: 170. E Yorba Linda Blvd. #500, Placentia, CA 92870 Market: Palm Springs, CA Phone: (760) 565-3799 Email: hello@derosedisplays.com DeRose Displays is co-owned by Dwayne DeRose and his son Travis DeRose. Their two structures, one Static and one Digital display target travelers vacationing in the Palm Springs area as well […]

Hostages’ Faces on Billboards Across London

  The Jewish Chronicle reports that the faces of some of the Israeli hostages kidnapped by Hamas last weekend have been put on billboards across London.  The billboards, funded by the Campaign Against Antisemitism, are in 25 prominent locations across the capital. The plan is to expand the campaign into […]

Billboard Insider Classifieds October 14, 2023

Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business.  It worked so well for The Nine, that I know it’s money well spent.  John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]

OOH Sales: Preventing Buyer’s Remorse, A Proactive Approach

In the world of Out-Of-Home sales, it’s not uncommon for salespeople to secure a buying decision from a prospect one day, only to receive a call the next day, with the prospect wanting to put the sale on hold or, even worse, cancel it altogether. It’s a frustrating situation, and […]