Author: John Weller

SignValue’s Lamar Advertising at a Glance – 2023 Q4 Overview

SignValue has prepared the following analysis of Lamar Advertising’s 4th quarter 2023 financials.   If you have questions contact Paul Wright, CEO, SignValue, paul@signvalue.com, 480-657-8400. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  Our newsletter is free and we don’t […]

IBOUSA From the Perspective of a Billboard Lawyer

I’m not as avid of a Billboard Insider contributor as my father and law partner, Richard Rothfelder, so one of my favorite post-IBO conference, flight-back pastimes is to jot down my takeaways from the preceding conference. Becky Smith, Chris Cowlbeck, and the IBO team continue to outdo themselves with their […]

Billboard Insider Classifieds April 6, 2024

Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business.  It worked so well for The Nine, that I know it’s money well spent.  John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]

West Virginia Hit Hard By Storms

West Virginia Gov. Jim Justice placed four counties under a state of emergency Tuesday afternoon just hours after a major line of storms moved through packing 80 and 90 mph winds knocking out power to more than a quarter of Appalachian Power customers in central and Southern West Virginia. Insider […]

OOH Sales: What Can the Farmer Teach Us About Selling?

Farmers most likely know little about the process for developing OOH selling opportunities. But, they do know quite a bit about the process for developing (growing) crops. And, the lessons we learn from the farmer can help us “grow” our OOH books of business. Let’s look at the farmer’s growing […]

Bluebolt Outdoor Installs Solar-Powered Benches

April 02, 2024 08:00 AM Pacific Daylight Time NEW YORK–(BUSINESS WIRE)–Bluebolt Outdoor LLC, a division of Blue Outdoor, in collaboration with California State University – Dominguez Hills and its sustainability unit has installed solar-powered benches on campus. Provided to the university at no cost, the benches offer students, faculty, and […]

Company of the Day – Las Vegas Billboards

Company: Las Vegas Billboards Headquarters: 6233 Dean Martin Dr. Las Vegas, NV 89118 Market: Nevada Phone:  (702) 837-7822 Email: info@lasvegasbillboards.com Las Vegas Billboards is a second-generation, family-owned and operated company with decades of experience. The Harris family has been proud to serve the Las Vegas area for over 35 years. Dave […]

Vistar Media Launches New Vistar Academy Learning Certification

The free educational resource equips participants with the tools they need to expertly and confidently sell programmatic OOH capabilities     NEW YORK – April 3, 2024 – Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, has introduced a new certification, “Accelerate: Selling Digital Out-of-Home” […]

Company of the Day – Lathrop Billboards

Company: Lathrop Billboards Headquarters: Lathrop California Phone: 209-595-8400 Email: lathrop.billboards@gmail.com Lathrop Billboards owns and operates 14 billboard faces on I-5, I-205 and State Route 120 in Lathrop, California. Lathrop is 10 miles south of Stockton, CA.     To receive a free morning newsletter with each day’s Billboard insider articles […]

Rothfelder on National Free Speech Disputes Effecting Billboards

There certainly has been lots of news across the Country on Free Speech disputes, leading to several First Amendment cases recently argued in the Supreme Court, which will likely affect billboard operation and laws. For example, after Facebook, TicTok, Instagram, X (formally known as Twitter), and other social media platforms […]