In our ongoing collaboration with over 50 OOH client companies, we’re currently immersed in the annual goal-setting process. Why, you ask? Because they are gearing up for a successful 2024, and they understand that achieving this success requires each individual to set meaningful goals, fostering a sense of urgency to […]
Author: John Weller
U.S. OOH Advertising Revenue Increases By 1.1% in Q3
Digital OOH Accounts for Nearly One Third of Sales In Q3, Up 6.8% From A Year Ago November 16, 2023 (Washington, D.C.) – Out of home (OOH) advertising revenue increased 1.1% in the third quarter of 2023 compared to the previous year, accounting for $1.96 billion, based on the […]
SignValue’s Lamar Advertising at a Glance – September 2023
SignValue has prepared the following analysis of Lamar Advertising’s 3rd quarter 2023 financials. If you have questions contact Paul Wright, CEO, SignValue, paul@signvalue.com, 480-657-8400. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter […]
Overall Murals Shows How to Frame Someone
Overall Murals paint team meticulously hand painted 30+ miniature murals across our popular double-face unit for Framebridge. With a brick-and-mortar store in Williamsburg, this location was perfect for showing off its capabilities and offerings. You’re thinking 30 small paintings can’t be as challenging as the larger-than-life murals You’re wrong! They […]
Company of the Day – Elliott Outdoor
Company: Elliott Media Group Headquarters: P.O. Box 545, Social Circle, GA 30025 Market: Southeast Atlanta Metro, Georgia Email: elliottoutdoorad@bellsouth.net Phone: 770-554-3022 Ben Moye is the owner of the Company located in Loganville, Georgia. Ben, when and how did you get into the billboard business? I graduated from GA Southern College […]
Take Advantage of Early Entry OBIE Pricing
It’s Your Moment to Shine The only thing better than being part of OOH history at the OBIE Awards is submitting an entry at a discounted price. You can take advantage of our early entry pricing now through Friday, December 22, so go dig through this year’s campaigns and […]
A New LED Orb in West Hollywood?
We all know the Las Vegas sphere and the buzz it has created in the OOH industry. Farshid Joe Shooshani, a former chair of the Beverly Hills Planning Commission, is determined to build Los Angeles’s own version of an LED sphere. The Architect’s Newspaper reports that Shooshani has submitted plans […]
Company of the Day – Eastern Outdoor Advertising
Company: Eastern Outdoor Advertising Market: Eastern North Carolina Headquarters: P.O. Box 1416, Kinston NC 28503 Phone: 252-286-7373 Email: Cameron@EasternOutdoorInc.com Eastern Outdoor Advertising is a full service outdoor advertising company with a footprint that covers east of Interstate 95 all the way to the Crystal Coast. This includes the markets […]
Billboard Insider Classifieds November 11, 2023
Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business. It worked so well for The Nine, that I know it’s money well spent. John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]
OOH Sales: Is Your Child A Better Salesperson Than You?
If you have children, especially pre-teens and younger ones, you’re in for a master class in salesmanship. Almost every day, they’re attempting to “sell” you on something – whether it’s a request for a special treat, a new toy, or a change in their chores. Surprisingly, there’s a lot we […]