Author: John Weller

Company of the Day – Sanford Outdoor

Company: Sanford Outdoor Headquarters: 1200 Speers Road, Unit #17, Oakville, ON L6L 2X4 Markets: Ontario, Canada Phone: 905-339-1339 Email: info@sanfordoutdoor.com The original Sanford Media Group was founded by Charles Sanford “Sandy” McKague in 1977 out of Barrie Ontario, operating over 300 displays such as Billboards (Poster Panels), Highway Superboards, Transit […]

Billboard Insider Classifieds December 3, 2022

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

DOO(H)MSDAY Preparation: Best Practices on how to combat Cyber Attacks

  By Julia Cramer, Adomni Content Specialist Synopsis: Here are some shared best practices and proactive steps businesses can take to prepare for their next cyber threat.  Out-of-home (OOH) advertising – once a mechanism used by Egyptians to publicize laws and treaties on stone pillars – is now being rapidly […]

Dos & Don’ts of Airport Advertising

Invidis provides the following list of best practices and what to avoid in Digital Out of Home in an airport.  The list is courtesy of Media Frankfurt. The dos of airport advertising 1. Strong branding: A strong branding that is visible from the first to the last second, large and […]

Company of the Day – Rose City Outdoor

Company: Rose City Outdoor Market:  South Georgia Headquarters: 3209 Habersham Rd. NW, Atlanta GA 30305 Phone:  229.234.1492 Email: info@rosecityoutdoor.com Established in 2010 Rose City Outdoor is a dynamic outdoor media company with digital displays in Digital Billboard Locations in the Southern Georgia area. Rose City Outdoor provides innovative advertising solutions for […]

I Come From a Land Down Under

By John Weller, Co-Publisher Billboard Insider No, I am not a native Australian, but as a co-publisher of Billboard Insider, I have been curious about the Australian Out of Home market. My son works for a Fortune Top 25 company and as a part of his management training program, he […]

Place Exchange Transforms Out of Home Mobility Advertising With Geospatial Ad Units

Innovative, privacy-forward approach enables dramatic improvements in forecasting, planning, and targeting advertising on moving media. New York, NY (November 29, 2022) – Place Exchange, the leading SSP for programmatic Out of Home (OOH) media, launched geospatial ad units for mobility media, spanning all of Place Exchange’s industry-leading mobility partners, including […]

SignBird Tuesday Tip – Don’t Make These Easy Video Mistakes

There are a lot of things to keep in mind when shooting video of your billboard location. Today, we’ll go over some tips to help you capture spectacular footage of your board! Great video is important because not only can a great video make a great board look perfect, but […]

Company of the Day – Salt River Outdoor

Company: Salt River Outdoor Headquarters: SALT RIVER DEVCO, 8840 E. Chaparral Road, Suite 280 Scottsdale, AZ  85250 Sales Agent: Becker Boards, 4350 E. Camelback Rd., Ste. B-195 Phoenix, AZ 85018 Phone (Sales): 480.370.7740 Email: sales@beckerboards.com Salt River Devco owns and operates a portfolio of 1 digital and nineteen double-faced static […]

Billboard Insider Classifieds November 26, 2022

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]