Author: John Weller

Company of the Day – Prime-Site Media

Company: Prime-Site Media, LLC Headquarters: 39555 Orchard Hill Place, Suite 600, Novi MI 48375 Market: Lower Michigan Phone: 248.449.2959 Email: jay@prime-sitemedia.com Jay Carll, Co-Managing Partner of Prime-Site brings more than thirty years of experience, working with property owners and communities to identify and implement functional strategies for placement of the new, digital OOH […]

Let’s Go to the Movies: How OOH drives real-world success at the box office

By David Burrick, Chief Strategy Officer, Intersection Co. There is perhaps no more of a staple category for out-of-home advertising than new movie releases. Take a walk down the Sunset Strip or through Times Square and you will see larger-than-life ads promoting Hollywood’s newest releases. 2023 was a challenging year […]

KEVANI Partners with VIOOH to Launch Programmatic Sales Across Iconic Media Destinations

New collaboration to debut at prime Los Angeles locations Los Angeles, CA, August 13, 2024 – KEVANI, Inc. (“KEVANI”), a leading innovator in out of home media development, is pleased to announce its partnership with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform. This collaboration will allow advertisers […]

Street Media Group Granted Favorable Determination Against CDOT

Business Den reported yesterday that Denver District Court Judge Sarah Wallace in an August 6th opinion stated that State transportation officials have given preferential treatment to Colorado’s largest billboard owners, allowing them to skirt regulations that have been stringently enforced on Street Media Group. Judge Wallace’s determination, which the Colorado […]

Company of the Day – Picture This Outdoor

Company:  Picture This Outdoor Advertising Markets:  Central Illinois Headquarters: 1 Brickyard Drive, Bloomington, IL 61701 Phone: 309-846-5788 Email: billboards@picturethisadvertising.com Picture This Advertising is a privately held company which operates five digital billboard structures in the Bloomington, Illinois market. Picture This is owned by Tentac Enterprises which also has investments in insurance, […]

AdQuick, IBO Speedway and Integration Media Partner Adding New Technology

Insider noticed this week AdQuick’s announcement of a strategic alliance with the Independent Billboard Operators Speedway (IBO) and Integration Media Inc (IMI). This collaboration, says AdQuick, is the first OOH buying and supply platform to integrate with IBO’s innovative TORQ system. This cutting-edge inventory co-op streamlines the planning and buying […]

Join Industry Leaders at OAAA’s 2024 Legal Seminar

The Out of Home Advertising Association of America (OAAA) is pleased to announce that registration is now open for the 2024 Legal Seminar, scheduled to take place from Tuesday, November 12 to Wednesday, November 13, 2024. This premier event will be held at the InterContinental Washington DC – The Wharf. […]

Billboard Insider Classifieds August 10, 2024

“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of […]

A Decision Not to Make A Decision Is a Decision

How comfortable are you, on a scale of 1 to 10, when a prospect tells you “Let me think it over?” If you answered anything other than a 1, there could be a problem. You may want to consider implementing the classic OOH Sales Mastery selling rule: “A decision not […]

Opportunity Looks Different

By Eddy Herty, VP, National Creative Director of OUTFRONT Studios at OUTFRONT Media Opportunity is in the eye of the beholder… feels kind of a cliche thing to say, buuuuut it’s true, especially in this industry. Take for example the below (although blurry)shot. It’s hard to make out, but honestly, […]