Author: John Weller

Company of the Day – Grace Outdoor Advertising

Company:  Grace Outdoor Advertising Headquarters: 1201 Lincoln Street, Suite 300, Columbia SC 29201 Markets: South & North Carolina, Atlanta & Memphis Phone: 803.252.7084 Email:   hal@graceoutdoor.com, diana@graceoutdoor.com Grace Outdoor Advertising has been operating in the Columbia S.C. area for over 30 years. Their offices are located in the historic Congaree Vista where they […]

Rothfelder on Remington v FMG nka Lindmark & Sign Ownership Disputes

Lindmark Outdoor, a long time Texas-based operator and member of IBO and OAAA, scored a partial victory in a dispute over ownership of a billboard with its lessor, Remington. The fact pattern in Remington Sherman Automotive vs FMG North Texas is familiar, unfortunately, to most operators. Lamar entered a ground lease in […]

The Digital Out of Home Academy – Part 2

In our interview yesterday we met Founder, Jeff Gunderman, learned about his background,  why he started the DOOH Academy and a brief overview of what it is about.  Today we are going to focus on The DOOH Academy platform. Jeff, remind us, what are the components of the DOOH Academy? […]

Company of the Day – Hicks Outdoor Advertising

Company: Hicks Outdoor Advertising Headquarters: 49 61st Street, Vienna WV 26105 Markets: West Virginia Phone: 304.482.9300 Email:   greg@HicksOutdoor.com Hicks Outdoors Advertising is owned and operated by Gregory Hicks Enterprises Inc..  The company owns and operates bulletins predominantly comprised of standard sizes 14′ x 48′, 10’6″ x 36′ and 12′ x […]

Introducing The Digital Out of Home Academy – Part 1

Billboard Insider noticed on LinkedIn that there is a new educator focused on the digital and programmatic OOH world.  We reached out to Jeff Gunderman, founder, for more information on The Digital Out of Home Academy.  We are doing this in two parts. Today we will focus on Jeff, his […]

Billboard Insider Classifieds January 6, 2024

Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business.  It worked so well for The Nine, that I know it’s money well spent.  John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]

OOH Sales: 2024, Do or Do Not…There is No Try!

Happy New Year! As we step into 2024, the notion of commitment echoes through the famous words of Yoda from “The Empire Strikes Back”: “Do. Or do not. There is no try.” While I may not be a Star Wars enthusiast, this particular line resonates universally. Saying “I’ll try” often […]

Out of Home Acquisition List for 2023

Billboard Insider has compiled our list of out of home transactions for 2023. If we’ve written about it, we have provided a link in the Buyer column. As always, we appreciate the assistance provided by the M&A firms serving our industry. They have been extremely cooperative in helping Insider compile […]

Billups Expands Global Footprint with Outsight Acquisition

Outsight marks Billups’ third acquisition since September, positioning the company for market domination and substantial growth in 2024 NEW YORK–(BUSINESS WIRE)–Billups, a global Out-of-Home (OOH) managed services agency helping advertisers and agencies strengthen media performance through a patented analytics and measurement platform, is pleased to announce the acquisition of Outsight, an […]

Company of the Day – GUSAAS Signs

Company: GUSAAS Signs Headquarters: Bismarck, ND Market: Bismarck, ND Phone: 701-391-7591 Email: ndbillboards@hotmail.com Founder and Owner, Joe Gusaas, is a Bismarck native who grew up in the local community. He earned his Mechanical Engineering degree from NDSU in Fargo before returning to his hometown to begin his career. Joe first got his […]