Author: John Weller

Rothfelder & Falick: OOH Legal Review of 2024 and Predictions for 2025

While there were few major cases decided by the US or various state Supreme Courts directly effecting the billboard industry in 2024, the year was full of cases indirectly effecting the industry. For example, the Supreme Court issued a couple of cases that seem to further the judicial and perhaps […]

On the Right Track: How Train Advertising is Delivering Measurable Results

By David Burrick, Chief Strategy Officer, Intersection Co. One of the staples of out-of-home (OOH) advertising in most major American cities is exterior bus advertising. Brands are very comfortable purchasing products on bus exteriors, with clear understanding that buses have massive reach in cities – with high visibility in the […]

Goldbach Neo Keeps Geneva

From Germany, Invidis reports that following a tendering process, Goldbach Neo has once again been awarded the five-year advertising poster concession for the City of Geneva. All advertising media located on public land in the City of Geneva will be marketed exclusively by Goldbach Neo. The new contract will start […]

Company of the Day: Supreme Outdoor

Company: Supreme Outdoor Advertising Markets: Minnesota Headquarters: 17595 Kenwood Trail, Lakeville, MN  55044 Phone: 952-898-1844 Email: dremes@msn.com Supreme Outdoor is a privately held company which was started in 1990.   The company operates a plant of 49 static faces around Minnesota.  A large group of the company’s faces was sold to Reagan Outdoor in July […]

Early Bird Registration Opens for IBO Spring 2025 Conference

The highly anticipated IBO Spring 2025 Conference is officially open for early bird registration! Taking place April 8th-11th, 2025, in the stunning city of Salt Lake City, Utah, this exclusive event for the independent billboard industry promises to be an unforgettable experience of networking, innovation, and industry transformation. What to […]

Have a Wonderful Thanksgiving

  Wishing you all a wonderful day with family and friends. Special thanks to Greg Callaham for the artwork.

IBO Present First Annual Indie Impact Awards

LEVEL THE CREATIVE PLAYING FIELD WITH INDEPENDENT BILLBOARD OPERATORS AND THE FIRST ANNUAL INDIE IMPACT AWARDS It’s an awards show dedicated to the best in independent out of home creative advertising. No large-scale, publicly traded vendors, agencies, or operators. Just you and others like you—getting recognition for your hard work […]

OUTFRONT Media and The Farmlink Project Unveil New Campaign to Fight Food Insecurity

OOH Campaign Highlights the Power of Donating During the Thanksgiving Season NEW YORK, Nov. 26, 2024 /PRNewswire/ — OUTFRONT Media (NYSE: OUT), one of the largest out-of-home (OOH) media companies in the U.S., has unveiled a new campaign with The Farmlink Project, the fastest-growing solution in the charitable food space, to drive […]

Company of the Day – Swift Outdoor

Company: Swift Outdoor Markets: Texas Headquarters: 914 Lake Air Dr B, Waco, TX 76710 Phone: 254-772-9194 Email: info@swiftoutdoor.com Swift Outdoor operates a billboard plant located in Waco Texas.  The company was established in 2011. Swift Outdoor operates under the leadership of Kris and Brooke Tooley.  The company has a full […]

Max Drachman on M&A for 2024 and Looking Ahead to 2025

Hi Max, now that we are in the home stretch of 2024, how would you describe the M&A marketplace this year? Looking back on the year so far, it felt similar to the period following the recession, such as 2013 & 2014. There was some activity in terms of smaller […]