Author: John Weller

Rothfelder on Marijuana Outdoor Advertising

The Fifth Circuit Court of Appeals decided on November 22, 2024 an interesting First Amendment case involving the advertising of marijuana. Here’s the facts: The State of Mississippi passed in 2022 the “Mississippi Medical Cannabis Act,” which authorized the sale and use of marijuana for certain medicinal purposes. The Act […]

Daktronics and Cree LED Enter Licensing Agreement for LED Display Technology

Daktronics licenses Cree LED’s patented technology in a multi-year global agreement announced today. (Photo: Business Wire) December 17, 2024 07:15 AM Pacific Standard Time DURHAM, N.C.–(BUSINESS WIRE)–Cree LED, a Penguin Solutions brand (Nasdaq: PENG), and Daktronics (Nasdaq: DAKT), today announced a multi-year, global patent license agreement effective December 2024. With limited exceptions, this agreement […]

Company of the Day – Transit Advertising, Inc.

Company: Transit Advertising, Inc. Headquarters: 4401 S 91st E Ave, Tulsa, OK 74145 Markets: Oklahoma, Missouri, Texas Phone: 918.270.2366 Transit Advertising, Inc. has more than 20 years in the industry and is the only advertising agent for transit services in: Wichita Falls, TX Columbia, MO Tulsa, Norman, Oklahoma City & […]

Another Daktronics Investor Sounds Out

Billboard Insider’s Note: It had been quiet for a few days since Alta Fox went public with their concerns about Daktronics. Yesterday another investment group, Breach Inlet Capital, LP, went public voicing their support of Alta Fox and their shared concerns about Daktronics management.  Here is their letter. Dear Members […]

OAAA Unveils Star-Studded Jury for the 2025 OBIE Awards

  Celebrating Creativity and Bold Ideas in Out of Home Advertising Washington D.C. – December 17, 2024 – The Out of Home Advertising Association of America (OAAA) is thrilled to unveil the distinguished panel of judges for the 2025 OBIE Awards, the industry’s highest honor recognizing creative excellence in out of […]

Company of the Day – Trone Outdoor

Company: Trone Outdoor Advertising Markets: Pennsylvania, Maryland, Delaware. Address:  1345 Abbottstown Pike, Hannover, PA  17331 Phone: 1-800-864-7724 Email: info@troneoutdoor.com Trone Outdoor operates a billboard plant with 502 faces in Pennsylvania, Maryland and Delaware.  The company has been in business since 1984.  John Trone is the company’s President.   He also is a […]

Media Mpact Acquires Ace Outdoor in Shreveport, Louisiana

For Immediate Release December 16, 2024 Shreveport, LA – Media Mpact announced today their acquisition of Outdoor Advertising Assets in Shreveport, Louisiana from Ace Outdoor (“ACE”). Drachman M&A Co. represented ACE in the transaction. Chris Rothfelder of Rothfelder Falick L.L.P. provided legal representation to ACE. The transaction includes eight digital […]

IBO Australian Member – Bishopp Outdoor

Insider’s Note: Many of you IBO members might have had a chance to meet Brad Bishopp, CEO and Managing Director of Bishopp Outdoor headquartered in Queensland, Australia. We saw this update on the business and thought we would pas it along. Bishopp Outdoor Advertising finishes 2024 with 126 new sites […]

Billboard Insider Classifieds December 14, 2024

“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of […]

Beyond Billboards: The 2025 Marketing Trends Reshaping Out-of-Home Media

Posted by Betsy McLarney | Dec 10, 2024 It’s that time of year again when we look at the coming year and predict 2025 marketing trends. For Out-of-Home media trends, some are not necessarily new but are continuations of existing shifts. Digital Out-of-Home will continue to grow. The industry will continue to work […]