The Toronto Council has agreed to amend the sign bylaw to allow an electronic billboard in the Leaside neighborhood. An article in thestar.com reports the City council has approved a giant electronic billboard in Leaside that was opposed by staff and is the subject of a complaint to the integrity commissioner. One […]
Author: John Weller
Don’t Poke’ and Drive
From Insider – Any of us who have teenagers or young adults in our families have probably been exposed to the Pokemon GO craze which has exploded in the past week. It does bring Gamers off the couch and into the real world, but can make them a bit distracted as […]
Company of the Day – RAM Outdoor Advertising
Company: RAM Outdoor Advertising Market: Arkansas, Oklahoma Headquarters: P.O. Box 452052 Garland, Texas 75045 Phone: 877-286-7276 Email: craig@ramoutdoor.net RAM Outdoor Advertising is a locally operated billboard company servicing the Greater Fort Smith, Arkansas area. Their inventory consists of static, tri-vision and digital faces. Craig Roberts is the Managing Partner. Ram Outdoor Advertising should not […]
Cleveland is a Hot Billboard Market
The Republican National Convention is coming to Cleveland July 18-21. With that comes the opportunity for out-of-home advertisers to reach larger audiences than normal. The convention is expected to bring at least 50,000 to the city, with most staying and hanging out around Quicken Loans Arena, where the event will be […]
A Lesson in Visual Advertising
Insider liked this Linkedin post by Andrew Holmes of Pattison Outdoor. It is reprinted with his permission. It looks good, but does it taste good? A lesson in visual advertising Andrew Holmes, Account Executive at Pattison Outdoor Given the choice, which of these burgers would you choose? You picked the #1, […]
Meet the Cat Lady
A fun article on Philly.com about a Long Beach Island realtor, Pattie Romano. Everybody knows the cat lady from the graffitied whiskers and black circles around her eyes that were scrawled on her Bay Avenue billboard, by the last turnoff from the island. For years, no matter how many times […]
Billboard Insider Emailed Daily
We have been very thankful of how well received Billboard Insider has been with the outdoor industry. We continue to see steady growth in visitors and page views every month. Did you know that you can sign up to have summaries of all our articles emailed to you each morning? […]
Outdoor Advertising Complements Online and Mobile
A recent post by EMG Marketing CEO, Ron Vines entitled “Outdoor Advertising: Offering Reliability when 54% of Online Display Ads Are Not Viewable“, provides the following points: Marketing professionals are often shocked to learn that over half of online display ads are not viewable by consumers. With bots accounting for over […]
Reno Can Amend Limit On Billboards
Nevada Appeal reports the Nevada Supreme Court last week ruled the Reno City Council had the right to amend the 2000 voter approved limit on the number of new billboards in town. The voter initiative was pushed by the group Scenic Nevada and was approved by a wide margin of […]
Vehicle Recognition Moves Forward In Japan
Insider has previously reported on billboard technology that can identify the make, model, and year of cars as they approach an LED sign. Yahoo Tech reports that Smart data storage company Cloudian and Japanese advertising company Dentsu will be launching a campaign in Japan this fall based on the technology. […]
