Many of you may have noticed how billboards and sports make a good partnership. The Huffington Post has noticed and highlight the relationship in a blog post this week. Look at this list of recent sports related billboards: Red Sox’ billboards honor the farewell at-bats of 10-time All-Star David Ortiz […]
Author: John Weller
Snapchat Ads Starting to Pop Up
Snapchat marketing codes are starting to show up in different venues, inviting people to scan them with promises of promotional add-ons inside the app. Ad Age is reporting that Snapchat has turned the concept into an ad format called Snap to Unlock. Brands put the codes, which look like Snapchat […]
Clear Channel RADAR Video
Great video on Clear Channel’s RADAR system. Also a good primer on the how to’s of digital audience segmentation for outdoor. Paid Advertisement
Yuma Approves Off-Premises Sign Regulations
The Yuma, AZ City Council has approved an ordinance to amend the city’s off-premises sign regulations as reported by the Yuma Sun. The amendment made the following changes to a 2015 ordinance which made most of the city’s 165 billboards non-conforming. Grandfathering for non-conforming signs: “The lawful use of any nonconforming […]
Company of the Day – Arrow Signs & Outdoor
Company: Arrow Signs & Outdoor Advertising Headquarters: 4545 N. Alby St., Godfrey, IL 62035 Markets: Missouri Phone: 618.466.0818 Email: info@arrowsignsinc.com Arrow Signs is a third generation sign business that began in 1980 in the basement of Lance J Demond with nothing more than a paint brush and a can of paint. The company operates […]
Digital Billboard Corridor For L.A.?
Gov. Jerry Brown signed off on a new law last week that could allow more digital signs in downtown Los Angeles. As Insider reported on September 5th AB1373 would require billboards to conform to whatever sign ordinance the City Council passes. The new bill allows developers to potentially erect several giant electronic billboards around […]
Company of the Day – Target Signs
Company: Target Signs Headquarters: 813 Camel Dr., Gillette, WY 82716 Markets: Target Signs is Gillette’s oldest and largest outdoor media provider. From their first hand-painted signs to their digital outdoor network, they have been serving the businesses of Gillette for nearly three decades. Phone: 307.686.7788 Email: signs@vcn.com Paid Advertisement
Southborough Digital Appeal Prevails
Insider reported last week about Lamar appealing a written decision by the Southborough Building Commissioner who required the Company get a report from the Planning Board before even submitting its application for a use-variance to the Zoning Board of Appeals. Lamar had filed an appeal on the decision. Wicked Local […]
iHeart Seeks Additional $500 Million
In a recent 8-K filing with the SEC, iHeart Communications, Inc. the commencement of a consent solicitation to seek the consent of holders of its outstanding Senior Notes due 2021 to a proposed amendment to the indenture governing the Notes. The proposed amendment, if adopted, would amend their senior credit […]
South Park Uses Billboards In Good Humor?
Insider saw this video based on a South Park promotion celebrating their 20th season. The promotion centered around the use of strategically placed mobile billboards. The billboards were placed in locations based on the theme of the billboards. Not everyone was amused but we thought our readers might enjoy. […]
