Author: John Weller

FOARE Wraps Up Successful Fundraising Campaign

The Foundation for Outdoor Advertising Research & Education (FOARE) has completed a successful fundraising campaign for its Fiscal Year 2016 program with donations totaling $252,150.  Of this total, more than $202,000 is dedicated to the FOARE general fund and $50,000 is a direct contribution by the Ron & Nancy Fletcher […]

Company of the Day – Blue Outdoor

Company: Blue Outdoor Headquarters: 419 Park Ave. So., Suite 605,  New York, NY 10016 Markets: Blue Outdoor has a significant footprint across the U.S. with their partners including Tanger Factory Outlet Centers, Inc: A publicly-traded REIT that operates and owns, or has an ownership interest in, a portfolio of 42 upscale outlet shopping […]

Heads Up! Revenue-hungry States Eye Tax on Services

By Kerry Yoakum (OAAA) One out of three states could consider proposals this year to tax services traditionally exempt from sales taxes (advertising is a service). Several factors are driving this trend: Some states face budget stress The service sector is a growing part of the economy Politically, taxing services […]

New Report Highlights the Power of OOH to Drive Engagement, Awareness

OOH PSA Campaign Reaches Rival Audiences in a Politically Turbulent Year February 27, 2017 (Washington, DC) – A recent out of home (OOH) advertising campaign aiming to increase voter participation in the 2016 Presidential election demonstrated OOH’s ability, especially when connected with digital media, to contextually and geographically target and […]

Company of the Day – Bilton Outdoor

Company: Bilton Outdoor Headquarters: P.O. Box 98, St. George, SC 29477 Market: Southeastern South Carolina Phone: 843.563.2341 Email: steve@biltonoutdoor.com Founded by Steve Bilton, Bilton Outdoor has been providing outdoor advertising solutions since 1985. They have I-95 billboards located in South Carolina two miles before I-26 driving North and two miles below I 26 […]

OUTFRONT Media Begins Deployment of ON Smart Media Platform in Greater Boston Transit System

NEW YORK, Feb. 23, 2017 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) announced today the first implementation of its ON Smart Media platform with the Massachusetts Bay Transportation Authority (MBTA), deploying eight digital Liveboards at Copley Station. Live Nation, Boston Ballet, and Experience Kissimmee are the launch advertisers, promoting upcoming […]

Appeals Court Upholds CCO Tax Assessments

BizTimes in Milwaukee, WI reports that Clear Channel Outdoor lost an appeal on a challenge to $7.2 million in real estate tax assessments  on their 850 billboards. Clear Channel had previously paid the $7.2 million obligation for the years 2009-2013 but had challenged the real estate assessments as invalid arguing […]

Colonoscopy Awareness Billboard Campaign

Interesting piece from Fort Wayne, IN where a local man has purchased space on 15 billboards to raise awareness of colon cancer. Wane.com shares that Jerry Vandeveer will leave the message up from February through July on both static and digital boards in honor of his wife Linda, who died from […]

Company of the Day – BeSeen Outdoor

Company: BeSeen Outdoor Headquarters: 2001 Cook Street, Brunswick, GA 31520 Market: Southeastern Georgia Phone: 912.289.2235 Email: BeSeen Outdoor, Inc was founded by Joe Fendig and Ben Jones. Between the two, BeSeen Outdoor, Inc. offers over 25 years of experience in the outdoor advertising industry, owning and operating advertising structures in Southeast Georgia […]