Insider is giving a shout out to Nancy Fletcher for noticing, and the team at EyeCorpMedia for demonstrating how relevant OOH can be. Unless you have avoided the news this week, you have heard way too much on the debate over what do I hear “Yanny or Laurel”. Somehow this […]
Author: John Weller
Meet “Albert” From SprayPrinter
SprayPrinter announced last week in conjunction with GO2018 that they had become a member of OAAA. Dan Grumley, Executive Vice President at SprayPrinter provided the following: SprayPrinter and its Robot “Albert” are pleased to have joined the OAAA SprayPrinter has developed a robot that is fondly referred to as […]
Company of the Day – Burkett Media
Company: Burkett Media Market: Texas Address: P.O. Box 163266, Austin TX 78716 Phone: 512.787.2375 Email: info@burkettmedia.com Burkett Media was founded by Beau Burkett in 2003 while attending college. Burkett Media offers a diverse mix of over 100 high profile static and LED digital billboard locations throughout Texas including the following cities: […]
Mating Bears Invade Spokane…Briefly
Spokane, WA based apparel company, The Great PNW, went viral with a short-lived but lively billboard campaign in this Insider’s home town. On April 30th commuters were met on their drive downtown with this image of two bears on a Lamar posted sign. It didn’t take long before Twitter was […]
Company of the Day – Busby Companies
Company: Busby Companies Headquarters: 1734 Wansley Road, Laurel, MS 39440 Phone: 601.428.4014 Markets: Mississippi, Louisiana, Northwest Florida and Indiana Busby Companies is a local family owned and operated billboard advertising company in Laurel, Mississippi with over 30 years of experience in the industry. They also specialize in the design and manufacturing […]
Will California Put the Brakes on Data?
The leader of the national advertisers’ group flagged a potential future headache for those who use consumer data to better target ads: a populist pro-privacy proposal in bellwether California. Bob Liodice, CEO of the Association of National Advertisers, was the wrap-up keynoter on May 9 at the 2018 Geopath/OAAA OOH […]
Vinyl Strength – Is Lighter Better?
By Sarah Davis, Blue Sky Digital Printing We have had a lot of people ask us “Which product performs better, the 7 oz. or the 13 oz.?” One might say because the 13 oz. is heavier, it must be stronger, right? Not necessarily. There are three different pieces to the […]
Company of the Day – Burelz Billboards
Company: Burelz Billboards Markets: Memphis & Nashville, TN Headquarters: 5587 Murray Avenue Suite 104, Memphis TN 38119 Phone: 901.289.5951 Email: dburing@aol.com David Buring owns Burelz Outdoor which operates 8 digital faces and 2 tri-visions in Memphis and Nashville Tennessee. David started his first outdoor company in 1992 having owned either […]
Media Plans Are Optimized with Higher Investments in OOH
OOH Boosts Awareness, Recommendation, and Purchase Intent for Brands May 7, 2018 (Washington, DC) – OOH currently earns an average media investment of 4.8 percent, but media plan optimization occurs when OOH receives benchmark allocations of 9 to 16 percent, according to a new report released today by the Outdoor […]
Company of the Day – Bulletin Displays
Company: Bulletin Displays Markets: Southern California Headquarters: 3127 E South Street Suite B, Long Beach CA 90805. Phone: 562-470-6680 Email: info@bulletindisplays.com Bulletin Displays is one of the largest outdoor companies in Los Angeles. The firm has both static and digital billboards. 90% of the plant is along freeways. Mark Kudler is […]






















