Capturing effective images of billboards at night presents a unique set of challenges for photographers. Low-light conditions, varying light sources, and the dynamic nature of outdoor advertising all require careful consideration and technical skill to produce clear, visually striking images. Achieving the right exposure is particularly crucial to avoid common […]
Author: John Weller
Why Did These Billboard Designs Win?
Our friends from Up to Something, Richard Molinaro and Todd Turner did a great job with the Indie Impact Awards and we want to take some time to get their thoughts on what to think about if you want to design a winner. From Richard and Todd: Each winning billboard […]
Company of the Day – Anchor Billboards
Company: Anchor Billboards Headquarters: 3180 N. Ad Art Rd., Stockton, California 95215 Markets: Central Valley California Phone: (888) 727-2292 Email: peter@anchorbillboards.com Anchor Billboards is the DBA for Digital Sign Network, LLC. Anchor Billboards is a Stockton, CA based company offering a variety of billboard advertising throughout California’s Central Valley. Their inventory […]
The Case for Consistency and Clarity in Programmatic OOH
By David Burrick, Intersection, Chief Strategy Officer Over a decade ago, I worked at AOL, which at the time had a digital advertising business larger than Facebook and Amazon. If advertisers wanted to reach a premium audience at scale, they had to work with AOL. Around 2010, programmatic advertising emerged, […]
Billboard Insider Classifieds April 19, 2025
“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve gotten several leads of […]
5 Mistakes When Breaking News of an Increase at Renewal Time
Rate increases: they happen. Let’s face it, they’re part of business. But communicating about them effectively with buyers isn’t always something OOH salespeople are given a lot of guidance on. As a result, they often make mistakes that can alienate, or in extreme cases lose advertisers. Below, a quick summary […]
Lamar Acquires Dyersburg Media Group In Tennessee
Memphis, TN – Dyersburg Media Group (“DMG”) announced today the divestiture of its Outdoor Advertising Assets to Lamar Advertising (NASDAQ: LAMR). Drachman M&A Co. represented seller DMG in the transaction. Terms of the deal were not disclosed. “Digital Outdoor Advertising in our markets is the dominant medium for local […]
Company of the Day – Arrow Signs & Lighting
Company: Arrow Signs & Outdoor Advertising Headquarters: 4545 N. Alby St., Godfrey, IL 62035 Markets: St. Louis, Missouri Phone: 618.466.0818 Email: info@arrowsignsinc.com Arrow Signs is a third generation sign business that began in 1981. Arrow Signs offers billboard advertising with over 50 displays in the Riverbend area. The Company has short and long-term stationary […]
OUTFRONT Celebrates Earth Month with Farmlink and PureWow MOMENTS in Life Campaigns
NEW YORK, April 16, 2025 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home (OOH) media companies in the U.S., is running multiple campaigns in April in honor of Earth Month. Through a partnership with The Farmlink Project and a purpose-driven content series (MOMENTS by OUTFRONT), the campaigns aim to […]
Company of the Day – Arrington Outdoor Advertising
Company: Arrington Outdoor Advertising Markets: Texas, Arkansas, Phoenix AZ Headquarters: 2002 S. Stemmons Frwy, Suite 100 Lake Dallas, Texas 75065 Phone: (800) 500-6772 Email: info@arringtonoutdoor.com Arrington Outdoor Advertising was founded in the late 90’s by David Arrington and Mike Wolverton. The partners believed with David’s oil & gas experience and Mike’s real estate […]
























