Author: John Weller

Change Abounds in the Agency World

By Steve Nicklin, Vice President of Marketing, OAAA Last week in Miami, the 4A’s launched a new vision at its annual conference, Accelerate. To move the ad industry forward, the 4A’s will focus on creativity, commerce, and culture. The vision recognizes a need to reinvent client-agency partnerships in today’s world, where […]

Why Congress Wants to Get Rid of the Bonus Act

By Kerry Yoakum, Vice President of Government Affairs, OAAA Illinois’ Department of Transportation has asked a home-state congressman to change federal law to allow states to exit the Fifties-era “Bonus Program” without penalty. The Bonus Act, a precursor to the Highway Beautification Act of 1965, provided federal incentive money to […]

Company of the Day – Bedsole Outdoor Advertising

Company:  Bedsole Outdoor Advertising Headquarters:   576 Devon Brooke Drive Woodstock GA 30188 Markets:   Georgia and Alabama Phone: 404.317.4799 Email:   BedsoleOutdoor@comcast.net Bedsole Outdoor, LLC is a billboard/outdoor advertising company established in 2002. Owner and operator is Angi Bedsole. Current inventory is located in Dawsonville and Marrietta GA and Birmingham, AL.  2017 was […]

Lamar to Allocate Billboard Space for Earth Week in Support of “360 for The Planet” Campaign

  Lamar Advertising Company is donating digital billboard space in support of “#360fortheplanet,” a PSA campaign spearheaded by 1% For The Planet that will encourage businesses and individuals to take greater responsibility for the planet. 1% For the Planet is a global organization comprised of businesses, nonprofits and individuals working together for a […]

Engaging Consumers with User-Generated OOH

An OAAA Special Report By Nicole Randall,  OAAA Communications Director, Brands have been using user-generated content (UGC) for social media campaigns since programs and apps like Instragram and Snapchat gained popularity. Advertisers quickly learned UGC about brands is created and shared by their customers, whether those brands or consumers recognize it or […]

Company of the Day – Bedgood Outdoor Advertising

Company: Bedgood Outdoor Advertising Markets: Greater Charlotte Area, North Carolina Headquarters: 509 Bentley Court, Belmont, NC  28012 Phone:  704-825-8579 Email: parrochie@aol.com Bedgood Outdoor Advertising is a Belmont based billboard company proudly serving the Charlotte and Gastonia market since 1985.  Bedgood Outdoor Advertising had the first Digital board in Charlotte. All the […]

County Looking at Billboards As Revenue Source

Thirteen Luzerne County, PA owned parcels have been picked as possible sites for new billboards to generate revenue, according to a listing up for discussion at an upcoming county council real estate committee meeting. The Times Leader is reporting that the idea originally came from the county’s financial consultant who […]

Company of the Day – BB Outdoor Advertising

Company:  BB Outdoor Advertising Headquarters:   3401 Main Street, Rowlett TX 75088 Markets: Texas Phone: 214.801.5995 Email: Danny@BBOutdoorAdvertising.com BB Outdoor Advertising is a family owned, local billboard company which operates a billboard plant with 26 structures with 52 static faces and 1 digital billboard base on I-30 in Garland, Rockwall, Greenville and Dallas.  Danny […]

A Very Solid Growth Story

Blue Sky Digital Printing has been on an accelerated growth curve.  Insider visited with Sarah Davis, the Sales Manager of Blue Sky. Sarah, we understand Blue Sky Digital Printing has seen some solid growth over the past year?   We have doubled in size every year for the past three […]

City Wants To Buy Clear Channel Billboards

Insider saw this article and wanted to provide it as an example of a novel approach Framingham Massachusetts is taking given Clear Channel Outdoors’ involvement in the iHeart bankruptcy. The Framingham web site Wicked Local reports that Framingham Councilor at Large Cheryl Tully Stoll got the backing of the City […]