Author: John Weller

Company of the Day – Compass Outdoor

Company: Compass Outdoor Headquarters: 2725 Parleys Way Suite 120, Salt Lake City, UT 84109 Markets: Utah & Idaho Phone: 385.355.1510 Email:  dave@compassbillboards.com Compass Billboards is an outdoor advertising company located in Salt Lake City, UT selling billboard and ad space across Utah and Idaho. Dave Goldberg manages sales for the […]

OOH’s Role in Today’s Shift to Experiential Marketing

With permission of the OAAA. “Marketing is no longer about the stuff you make, but the stories you tell.” Marketing Guru Seth Godin’s words have never been truer in today’s media marketplace. Consumers today expect brands to understand their unique needs and preferences, they crave authenticity and meaningful connections. Experiential […]

Regulatory Roundup – Week of June 11th

There was a lot of regulatory activity this week, so Insider highlights those that caught our eye. Seymour, Indiana – The city of Seymour is asking Lamar to take down four billboards on property the city wants to develop.    Lamar, who owns the four double-faced structures has offered to remove […]

JCDecaux Launches VIOOH, a Global Independent Automated Planning and Trading Platform

Paris, June 12th, 2018 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces the launch of VIOOH – a global independent automated planning and trading platform designed to accelerate growth of Out-of-Home and connect the industry to the programmatic digital ecosystem. The capital of VIOOH – […]

Company of the Day – Cleveland Outdoor

Company: Cleveland Outdoor Market: Cleveland, Ohio Headquarters: 2963 Claremont Rd., Shaker Heights, Ohio 44122 Phone: 216.752.5070 Email: getout@cleoutdoor.com Cleveland Outdoor Advertising is a family owned out of home business started in 1979 by Steve Thompson and Debra Abdalian-Thompson. Steve and Debra continue to operate the business with Steve being in charge of […]

Media Case Study Analysis Reaffirms Power of OOH

With permission from the OAAA. In a new strategy report using insights from award-winning media case studies, OOH was found to be a lead media channel. Of the campaigns that won the 2017 WARC Media Awards, OOH was used more as a lead media channel than any other medium except […]

Marijuana Ads On Billboards – Washington versus Colorado

Our Insider article on the Colorado “Adopt a Highway” sign takeover by the marijuana industry brought us some follow up correspondence and information we wanted to pass along. Westword, through an open-records request to the Colorado Department of Transportation, learned that of the 287 miles of Colorado roadway that are currently […]

Company of the Day – Cincy Digital

Company:  Cincy Digital  Headquarters:   7811 Laurel Ave. Cincinnati Oh. 45243-2608 Markets: Cincinnati, Ohio Phone: 513.342.6866 Email:    sales@cincydigital.com Cincy Digital LLC is a locally owned OOH media firm in Cincinnati, Ohio.  Cincy Digital owns one well located billboard with both north and southbound reads in a prime location on I-71  between two premier upscale shopping […]

FOARE Scholarships Awarded to Urban Planners, More Available

The Foundation for Outdoor Advertising Research and Education (FOARE) has awarded scholarships to three graduate students with a future in community planning. The Reagan Family Scholarship Endowment, awarded to graduate students studying city or urban planning or a similar discipline, is intended to help groom a new generation of leaders […]

Company of the Day – Chicago Billboards

Name: Chicago Billboards Headquarters: 10022 Bode Road, Plainsfield IL 60585 Market: Greater Chicago & Northern Indiana Phone: 847-344-2918 Email: info@chicagobillboards.com Todd Sanders is an owner and partner in Chicago Billboards and Insider had the opportunity to ask him a few questions about the company. Todd, How did you get into the […]