Author: John Weller

What Makes a Brand Iconic?

From Adam Singer, VP Marketing, AdQuick There’s a pattern you’ll see if you study brands that last 20, 50, even 100+ years. They don’t rely on constant persuasion and yelling ‘buy now’ 24/7. They don’t compete on discounts. They don’t explain themselves in every ad. They create gravity. People expect […]

The Second Sphere is Headed for the East Coast

National Harbor, Maryland Would Become Second U.S. Location For Sphere And First To Utilize Smaller-Scale Venue Design Model Project Would Receive Approximately $200 Million In State, Local, And Private Incentives NEW YORK and NATIONAL HARBOR (January 18, 2026) – Sphere Entertainment Co. (NYSE: SPHR), the State of Maryland, Prince George’s County, and Peterson Companies announced today […]

The Power of Placement: How Billboard Location Influences Advertising Effectiveness

In today’s digital-first landscape, out-of-home advertising continues to play a powerful role by delivering large-scale, real-world visibility that digital channels alone can’t replicate. Billboards cut through the noise by reaching audiences during their daily routines, offering consistent exposure in high-impact environments. From SignBirds perspective, however, even the strongest creative can […]

Company of the Day – InWindow Outdoor

Company: Inwindow Outdoor Markets:  New York Address: 636 Broadway, Suite 520, New York, NY  10012 Phone: 212-254-2250 Inwindow is a special-build studio that partners with artists and luxury brands to transform buildings into bespoke works of art. Their work includes: Façade special builds Art-led brand canvases Artist collaborations Engineered installs […]

Billboard Insider Classifieds January 17, 2026

“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of […]

Down The Rabbit Hole He Goes

By Nick Coston, A few weeks ago, a good industry friend asked me point blank “am I wasting my time starting up a place-based, DOOH network? Give me an honest answer, don’t be your usual nice-affable self” he said. I paused at first then said, “sure, why not, seems to […]

YESCO and Orange Barrel Media Complete Major Hollywood Signage Projects

New signage at The Roxy Theatre and The Rainbow Bar & Grill. (Photo courtesy of Orange Barrel Media) WEST HOLLYWOOD, CALIFORNIA (January 2026) – YESCO and Orange Barrel Media (OBM) announce the completion of two large-scale signage projects for legendary Sunset Strip venues, The Roxy Theatre and The Rainbow Bar […]

Updated Out of Home Acquisition List for 2025

We did well this year getting data together, but like always there are a few deals that slip through the cracks (including and New Zealand deal, Thanks Phil).  We are providing a final update to the 2025 listing with additions provided after the original posting highlighted in bold and underlined. […]

Company of the Day – International Outdoor

Company: International Outdoor Headquarters: 28423 Orchard Lake Road, Suite 200, Farmington Hills, MI 48334 Markets: Metropolitan Detroit Phone: 248.489.8989 Email: info@iobillboard.com Founded on November 19, 1997 as an independent operator and owner of outdoor advertising assets. Since that time it has been wholly owned by Hind Oram and managed by […]