Author: John Weller

Company of the Day – Saunders Outdoor Advertising

Company: Saunders Outdoor Advertising Headquarters: 1764 W 2900 S, Ogden, UT 84401 Markets:  Utah, Nevada, Wyoming, Idaho and Montana Phone: 801.621.2350 Email:  info@saundersoutdoor.com Saunders Outdoor Advertising Inc. is family-owned with over 200 outdoor signs located in Utah, Nevada, Idaho, Wyoming and Montana. Starting with only one billboard in 1978, the company […]

What McDonald’s Acquisition of Dynamic Yield Means for DOOH and Personalization

With Permission from Sean McCaffrey CEO of GSTV Last month, McDonald’s announced its largest acquisition in 20 years. Yet the $300 million purchase of Dynamic Yield was notable for another reason: It legitimizes outdoor as a two-way medium for ad messages and delivers personalization at scale. Simply put, McDonald’s, long a leader […]

Billboard Insider Classifieds April 27, 2019

Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider.  I told […]

JCDecaux names new co-CEO for North America

JCDecaux S.A. (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has appointed Alan Sullivan to the position of Co-CEO of JCDecaux North America. Alan Sullivan has been the Managing Director of JCDecaux Airport UK for the last five years and was previously the Sales Director.  Responsible for London […]

Company of the Day – Sapp Outdoor

Company: Sapp Outdoor Markets: Southeast Georgia Headquarters: 72 Laircey Street, Statesboro, GA  30458 Phone: 912-764-5649 Email:  matthewsapp26@gmail.com Insider had the opportunity to spend a few minutes with Matthew Sapp, General Manager of Sapp Outdoor. Matthew, can you share with our readers the history of Sapp Outdoor? Sapp Outdoor was founded […]

OOH Thrives as a Diverse, United Ad Medium

My Turn, By Nancy Fletcher OAAA President and CEO In today’s era of highly targeted media options, OOH has emerged as a central ingredient within the most thoughtful communication strategies. The power of OOH is recognized by savvy brands and agencies who understand the medium is a force that drives […]

Company of the Day – Salt River Outdoor

Company: Salt River Outdoor Headquarters: SALT RIVER DEVCO, 8840 E. Chaparral Road, Suite 280 Scottsdale, AZ  85250 Sales Agent: Becker Boards, 4350 E. Camelback Rd., Ste. B-195 Phoenix, AZ 85018 Phone (Sales): 480.370.7740 Email: sales@beckerboards.com Salt River Devco owns and operates a portfolio of twenty (20) double-faced static outdoor advertising […]

Vendor Profile -Blue Sky Digital Printing

Blue Sky Digital Printing, based in Norman OK, has the capacity to print over 1.5 million square feet of advertising vinyl per month. They are dedicated to providing their clients with a large selection of outdoor and indoor options in terms of design, size, and product. Spring can be a […]

Billboard Insider Classifieds April 20, 2019

Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider.  I told […]

The ‘Instagrammable’ OOH Ad

By Q Chaghtai Digital Brand Manager at OAAA   Brands are encouraging social media interaction now more than ever as many advertisers are understanding how well OOH advertising complements the modern media plan. A billboard or transit ad at one intersection can now be shared around the world in an […]