Company: Mackay Advertising Market: Texas Headquarters: 301 West Vickery Boulevard, Fort Worth, Texas 76104 Phone: 817-877-1866 Email: Teresa@MackayAdvertising.com Mackay Advertising provides outdoor advertising on buses, bus benches, and billboards in the Dallas/Fort Worth metroplex. They are the exclusive provider of transit advertising in the Fort Worth metroplex. Mackay also offers […]
By Steve Nicklin, Vice President of Marketing, OAAA The Ad Club of New York’s annual OOH: NOW conference showcased the many ways data and technology are enhancing OOH’s importance in today’s media plans. What follows is a review of the education and insights offered during this sold-out half-day event. The Ad Club […]
Company: M&M Outdoor Inc. Headquarters: 6473 Cherokee Drive, Indian Head Park, IL 60525 Market: Chicago, Illinois Phone: 708.784.0886 M&M Outdoor offers 21 Billboard locations & wallscapes all around the metro Chicago, Illinois area. Their inventory includes locations near Wrigley Field and the United Center. M&M Outdoor is a member of Geopath and OAAA. […]
“The response has been excellent. Excellent investment.” Out of home broker Stephen Minnich. “…we have received no less than 15 responses the ad you ran for us to sell our Quad Cities billboard plant…” David Buring “FYI, today we got two requests from out of home companies to sign up. […]
I talked yesterday about natural disasters and how their occurrence reminds us that billboards and other forms of out of home advertising can become vulnerable. Whether your structure is conforming or nonconforming is important to know. So what do you do in the event you have damaged nonconforming structures? Most sign, […]
I met Jim Moravec of Stott Outdoor Advertising at the OAAA Legal Seminar last month. As reported in the November 14th edition of Billboard Insider, the homes of several employees of Stott were destroyed by the devastating fires across California, specifically the Camp Fire near the City of Paradise. Now […]
Company: Lindmark Outdoor Media Headquarters: 2700 Technology Place, Norman, OK 73071 Markets: Oklahoma and New Mexico Phone: 405-928-5800 Email: info@lindmarkoutdoormedia.com Insider had the opportunity for a quick conversation with a very busy Trent Lindmark. Have you changed addresses since we last talked? We have! Our main office actually moved several months […]
With permission from OAAA. A growing number of transit systems are signing deals for audio ads and text-scroll messaging as new sources of non-fare revenue. The sales pitch is similar to other out of home platforms: low cost-per-thousand (CPM) rates for ads that target hard-to-reach mobile consumers. In November, Metro […]
Waze is the 39th Tech and Data Provider to Join the Association December 3, 2018 (Washington, DC) – Waze, the world’s largest crowdsourced navigation app, has joined the Outdoor Advertising Association of America (OAAA). Waze is a platform that empowers communities to contribute road data, edit Waze maps, and carpool […]
SAN ANTONIO–(BUSINESS WIRE)–iHeartMedia, Inc. (PINK: IHRTQ) (“iHeartMedia”) today announced voting results for the Company’s Fifth Amended Joint Chapter 11 Plan of Reorganization (the “Plan”). Voting results indicate that every class of creditors entitled to vote has voted to approve the Plan. More than 90% of the votes cast by creditors […]
