Author: John Weller

Blue Sky Digital Printing On The Importance Of Marketing

Blue Sky Digital Printing has always been proactive about regularly changing out their ad copy on Billboard Insider.  We decided to talk with Sarah Davis, Blue Sky’s Sales Manager, about how they approach their marketing. How important is a consistent marketing strategy to Blue Sky Digital Printing Printing? Being consistent […]

Company of the Day – Murray Outdoor

Company:  Murray Outdoor Communications Headquarters:  418 Boston Turnpike, Shrewsbury, MA 01545 Phone: 508.842.7764 Email: sales@murraybillboards.com About Murray Outdoor: Murray was founded in 1988 by Robert and Joseph Murray. Since its inception, Murray has built new locations, one by one, to provide coverage on New England’s major highways. The company features bulletins, mostly 14′ by […]

Billboard Insider Classifieds January 26, 2019

“The response has been excellent.  Excellent investment.”  Out of home broker Stephen Minnich. “…we have received no less than 15 responses the ad you ran for us to sell our Quad Cities billboard plant…”  David Buring “FYI, today we got two requests from out of home companies to sign up.  […]

It’s the Creative, Stupid!

By Rocky Sisson Past L. Ray Vahue Award Winner thought leadership  from OAAA One of the great presidential campaigns of all time was for President Bill Clinton’s first term. He had a sign hanging in the campaign’s “war room” that said It’s the economy, stupid!  Regardless of the question, every answer linked […]

Company of the Day – Moyer Outdoor Advertising

Company: Moyer Outdoor Advertising Market: Pennsylvania Headquarters:  300 Armand Hammer Blvd., Pottstown, PA 19464 Phone: (484) 644-3674 Moyer Outdoor owns a single digital illuminated board located on the Route 422 Bypass in Lower Pottsgrove township at the Armand Hammer Blvd exchange on the property of A.D. Moyer Lumber, Inc. The Route […]

iHeartMedia Announces Confirmation of Plan of Reorganization

IHeartMedia announced yesterday that its reorganization plan has gotten confirmation from the U.S. Bankruptcy Court for the Southern District of Texas. With the confirmation of the Plan, iHeart expects the Chapter 11 process to be completely finished within the first half of 2019, subject to completion of certain steps related to the […]

Billboards Assist in Jayme Closs Case

  By Nicole Randall OAAA Communications Senior Director   When law enforcement is on the lookout for a wanted criminal or a missing person, media publicity is one of the best ways to generate leads. For more than a decade, the OOH industry has worked with the FBI to immediately notify the […]

Company of the Day – Monroe Outdoor

Company: Monroe Outdoor Headquarters: 1109 Hudson Ln., Monroe LA Market: Monroe, LA Phone: 318.388.2323 Email: sales@monroeoutdoor.com In business since 2002, Monroe Outdoor works with their business clients or ad agencies to produce bus wraps, bench ads, and interior bus ads, that build brand awareness. They currently have 20 buses wrapped and […]

Dentsu Aegis Network CEO Nick Brien to Keynote 2019 OOH Media Conference

  January 21, 2019 (Washington, DC) – Dentsu Aegis Network CEO Americas Nick Brien has been confirmed as the Keynote Speaker at this year’s OAAA\Geopath OOH Media Conference + Expo to be held at the Aria Las Vegas May 20-22, 2019. The annual OOH Media Conference + Expo is the […]

Billboard Insider Classifieds January 19, 2019

“The response has been excellent.  Excellent investment.”  Out of home broker Stephen Minnich. “…we have received no less than 15 responses the ad you ran for us to sell our Quad Cities billboard plant…”  David Buring “FYI, today we got two requests from out of home companies to sign up.  […]