Author: John Weller

Billboard Insider Classifieds August 3, 2019

Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider.  I told […]

Daktronics Selected by Amherst Media for New Digital Showcase

BROOKINGS, S.D. – Aug. 1, 2019 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, was chosen by Amherst Media to design, manufacture and install a new out of home (OOH) digital showcase in Boston, Massachusetts. The display has been encased into the façade of the newly constructed Marriott Moxy Hotel, located in the Downtown Theater […]

Politics and Conflicts of Interest, A Cautionary Tale

Insider knows that we all operate in a regulated environment at the federal, state and local levels.  We also have recognized and appreciate those in the industry who have included elected or appointed political office as a part of their community service. Politics does have a potential down side and […]

JCDecaux wins San Francisco’s iconic Street Furniture contract

Paris, July 31st, 2019 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today that it has been awarded the iconic Street Furniture contract for San Francisco (population: over 860,000). The 20-year contract was awarded by the San Francisco’s Board of Supervisors in a unanimous vote […]

OOH Reaches 90% of Travelers, Younger & Affluent Consumers

With record miles being driven on US roadways, and the highest levels ever of airline passenger travel, there are more consumers in the OOH space than ever before. The latest Nielsen OOH Study, fielded this year, found OOH reaches 90 percent of US travelers ages 16+ in a month, and 80 […]

Company of the Day – WC Media

Company: WC Media, Inc. Headquarters: 1824 South McArthur Blvd., Springfield IL 62704 Phone: (217) 241-1224 Contact Email:  info@wcmedia.net WC Media, Inc. is family owned with Billboard inventory covering Illinois and Eastern Iowa.  The company is owned by Nick Giacomini. In 1996, the Giacomini’s came up with a business idea of indoor […]

The Cannabis Industry Asks Congress for Help

By Nick Levi, OAAA Legislative Intern Try this for irony: without access to the banking system, some cannabis businesses rent old bank vaults to store cash. That was one example of cumbersome business practices in today’s marijuana industry, due to federal treatment of cannabis as an illegal and controlled substance […]

Considerations, Approaches to Programmatic OOH

By Stephen Freitas, OAAA Chief Marketing Officer Last week the OAAA Innovations Committee met for its annual Summer Camp in Washington, DC. The forward-looking group meets each July for two days in our nation’s capital to discuss the future of OOH and how tech can advance industry initiatives. One of […]

Lamar Awarded Transit Contract in the Greater Birmingham Area

Baton Rouge, LA – July 23, 2019 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media (OOH) companies in the world, today announced that the company has been selected by the Birmingham Jefferson County Transit Authority (MAX) to manage advertising across its fleet of 69 buses, covering an area […]

Company of the Day – Watkins Outdoor Advertising

Company: Watkins Outdoor Advertising Headquarters:  969 East Ironbridge Circle N Springfield, MO Markets: Springfield, Missouri Phone: 417.862.0003 Email:   gwatkinsoutdoor@sbcglobal.net Family owned since 1998, Watkins Outdoor Advertising has been dedicated to bringing the highest quality service and visuals to the Ozarks and Springfield MO. The company has 9 digital faces in the city of Springfield.  Greg […]