By Kerry Yoakum, Vice President of Government Affairs, OAAA If CVS is selling cannabidiol products over the counter and Carl’s Jr has CBD burgers in Denver, then it must be okay to advertise, right? The promotion of new CBD products raises complex issues. In this report, I’ll explain CBD, how […]
Company: Schubert & Hoey Outdoor Advertising Headquarters: 2747 26th Avenue South, Minneapolis, MN 55406 Market: Minnesota, Wisconsin. Phone: (612) 722-1090 Email: info@hoeyoutdoor.com Schubert & Hoey Outdoor Advertising is a family owned and operated company which has been in business since 1946. Their locations span the states of Minnesota and Wisconsin on major interstates, highways, and even county roads. […]
The IBOUSA Spring Conference is scheduled in Savannah, GA on May 8-10, 2019, and once again, Chris Cowlbeck and his staff have planned a fun and educational event. As usual, we can expect to see an outstanding mix of vendor tables, interesting seminars, networking opportunities, and fun dinners and other […]
Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider. I told […]
By Nicole Randall, OAAA Communications Senior Director Dove recently conducted a study of 9,000 women to gauge their perception of female representation in media. More than 70 percent of women surveyed said they don’t feel accurately represented by the images they see every day. The Association of National Advertisers (ANA) has ramped […]
Insider learned that Lindmark Outdoor Media purchased 80 faces in Western Oklahoma from Mesa Advertising, owned by Steven Holloway. The transaction closed Monday. No digital faces in the transaction, all were vinyl. All, except two, of the structures are located along Interstate 40. Max Drachman of Kalil & Co. represented […]
iHeartMedia has completed their restructuring process, including a balance-sheet reshaping that cuts company debt to $5.75B from $16.1B. In connection with its emergence from restructuring, the company fully separates from Clear Channel Outdoor Holdings (CCO), which will continue to trade on the NYSE. Clear Channel Outdoor Holdings is the holding […]
The FQ Lounge to Offer Programming, Resources that Help Advance Transformation of Workplace Cultures April 29, 2019 (Washington, DC) – The Female Quotient (FQ), a female-owned business committed to advancing equality in the workplace, has partnered with the Out of Home Advertising Association of America (OAAA) and Geopath to bring […]
Company: Saunders Outdoor Advertising Headquarters: 1764 W 2900 S, Ogden, UT 84401 Markets: Utah, Nevada, Wyoming, Idaho and Montana Phone: 801.621.2350 Email: info@saundersoutdoor.com Saunders Outdoor Advertising Inc. is family-owned with over 200 outdoor signs located in Utah, Nevada, Idaho, Wyoming and Montana. Starting with only one billboard in 1978, the company […]
With Permission from Sean McCaffrey CEO of GSTV Last month, McDonald’s announced its largest acquisition in 20 years. Yet the $300 million purchase of Dynamic Yield was notable for another reason: It legitimizes outdoor as a two-way medium for ad messages and delivers personalization at scale. Simply put, McDonald’s, long a leader […]
