Author: John Weller

Company of the Day – YESCO Outdoor Media

Company: YESCO Outdoor Media Markets: Utah, Idaho, Montana, Wyoming, Nevada, South Dakota, Arizona & Nebraska Headquarters:  2401 Foothill Dr, Salt Lake City, UT 84109 Phone: 1-866-779-8357 YESCO produces custom signs, lightings and display systems for businesses and operates a billboard plant in the Western United States.  The company was started […]

Vinyls – Does Ink Make a Difference?

Most of us have our “go to” vinyl printers, but do we ever stop to think about the ink they print with?  Insider spoke with Baud Ramirez, General Manager at Blue Sky Digital Printing about ink and ink durability. Do you look at durability of  ink as an important issue? […]

Park Outdoor Grows Its Digital Billboard Footprint with Daktronics

ITHACA, N.Y., Aug. 19, 2019 (GLOBE NEWSWIRE) — Passersby in Chemung County, New York, will notice a change in their daily commute. Park Outdoor Advertising installed two double-sided, 16-millimeter digital billboards from Daktronics (DAKT) along College Avenue and the intersection of  East Water Street and Madison Avenue in Elmira, New York. “The signs, offer local businesses a flexible advertising medium that […]

2020 Political Billboards Have Begun

By Nicole Randall, OAAA Communications Senior Director Political ad spending in 2020 is expected to hit $10 billion, with presidential election spend to reach record levels, surpassing $2.7 billion. According to data published by Advertising Analytics, about two-thirds of the presidential ad spending will come from President Trump and the Democratic […]

Company of the Day – Zoom Media

Company: Zoom Media U.S.A. Headquarters: 345 7th Avenue, Suite 1501 New York, NY 10001 Markets: North America   Phone: New York (212) 685-7981 Chicago (312) 492-7871 Email:  NewYork@zoommedia.com ZOOM Media reaches 25+ million gym members through their Generation Active video network in 3,600+ health clubs in 190+ DMAs across the […]

Out of the Office – Insider Heads to the Mountain

Insider, John Weller, likes to spend his time out of the office on his bicycle or up in the mountains.  Just returned from a terrific, but too short visit to Mt. Rainier National Park.  The Mountain was out in all its splendor as you can see from this shot, from […]

Billboard Insider Classifieds August 17, 2019

Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider.  I told […]

Lindmark Outdoor Media Acquires Fairway Outdoor Southwest Division

  Norman, Oklahoma – August 16, 2019 – Lindmark Outdoor Media (“Lindmark”) acquired FMG North Texas, LLC, the former Southwest Division of Fairway Outdoor (“Fairway”) from Fairway.  FMG North Texas, LLC owns billboards in Texas, Oklahoma, Arkansas, and Louisiana.  Lindmark is an Oklahoma based company owned by Trent Lindmark which […]

CRM Systems – Sales Tools or Time Sucking Monsters?

By Randy Brice, Telenotes Let’s take a closer look at some CRM stats: CRM adoption rates are as low as 24% 71% of sales reps complain that they spend too much time on date entry 79% of opportunity-related data collected by reps is never collected on a CRM Selecting the […]

Lindmark Outdoor Ranked on Inc. 5000 List

Inc. Magazine Unveils Its Annual List of America’s Fastest-Growing Private Companies—the Inc. 5000  Lindmark Outdoor Media Ranks No. 2997 on the 2019 Inc. 5000 NEW YORK, August 14, 2019 – Inc. magazine today revealed that Lindmark Outdoor Media is No. 2997 on its annual Inc. 5000 list, the most prestigious […]