Author: John Weller

What Happened to the Ad Tax in DC?

Insider wrote about the DC proposed tax on advertising last week.  Ken Klein, OAAA EVP Government Affairs, wrote a deeper dive followup which we are reprinting with his permission. What was proposed? On July 7, the chairman of the DC Council (Phil Mendelson) proposed tax increases to help balance the […]

Johnson City TN Wants Lamar to Remove Billboard By Sept. 1

The Johnson City Press reports that after recently being approached by Lamar about entering into a new contract for a billboard location, Johnson City, TN city officials realized the structure was on city property and have asked that it be removed by Sept. 1. The history is that Lamar originally […]

Clear Channel Outdoor Ignites New Automotive Recovery Resource, Spikes Dealer Brand Sales 15%

New York, New York (July 27, 2020) – Clear Channel Outdoor (CCO) (NYSE: CCO) today announced another industry first as its CCO RADAR suite of solutions now delivers automotive dealers verifiable results that their printed and digital out-of-home (OOH) advertising campaigns drive sales. This technology comes as the wheels begin turning again at auto manufacturers […]

Company of the Day – Liquid Outdoor

Company: Liquid Outdoor Headquarters: 417 5th Avenue, Suite 812, New York, NY 10016 Markets: New York Los Angeles Chicago Boston Baltimore Miami Philadelphia Washington DC/Hagerstown San Francisco Orlando Cleveland Indianapolis Baltimore San Diego Phone: 800-301-9539 Email: info@liquidoutdoor.com Liquid Outdoor was formed in 2009, when the Managing Partners, Patrick Sherry and Paul Ducharme, […]

Rothfelder On Political Billboard Advertising

Billboard Insider gets a lot of questions from readers, and especially in light of the upcoming election, on political billboard advertising in particular. Here’s a recent example: “We have a person here in Vegas that wants to run some pro Trump messaging on our units. He is not affiliated with […]

Insider’s New Book is Available!

Billboard Insider’s Guide to Leases, Easements and Real Estate  is an important resource for anyone in the Out of Home industry. The 130 page Guide tells you: How to use an out of home attorney effectively 21 things in a good out of home lease 11 things in a good […]

Billboard Insider Classifieds July 25, 2020

Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider.  I told […]

D.C. Council Backtracks on Proposed Advertising Tax

In an effort to reduce a projected budget shortfall, Washington D.C. was proposing to create a  tax on advertising revenue as a way to generate up to $18 million in new revenue to the city.  The Washington Post reports that the 3 percent advertising tax was among a list of […]

OUTFRONT Media’s Canadian Business Selects Vistar Media As A Programmatic SSP

OUTFRONT Media Inc. (NYSE: OUT) today announced a new partnership between its Canadian business and Vistar Media, a leading global provider of programmatic out-of-home technology, to enable programmatic transactions. OUTFRONT Canada will leverage the Vistar supply-side platform (“SSP”) to allow buyers to purchase OUTFRONT’s Canadian digital inventory programmatically, via an […]

Company of the Day – LinBerg Billboards

Company:  Lin-Berg BillboardsMarkets: OklahomaHeadquarters:  Shawnee, OklahomaPhone:  (405) 412-8096Lin-Berg Billboards is an Oklahoma owned media and billboard advertising company.  Wes Romberg II is the company owner.   [wpforms id=”9787″] Paid Advertisement