Author: John Weller

Billboard Insider Classifieds August 29, 2020

Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider.  I told […]

2020-2021 FOARE Scholarship Recipients Announced

Twelve students have been selected by the Foundation for Outdoor Advertising Research and Education (FOARE) to receive scholarships for the 2020-2021 academic year.  The FOARE Scholarship Program supports the education and career goals of those who are part of the out of home (OOH) advertising industry family.  174 students have […]

Talon and Havas Media Group Partner in North America to Transform Out-of-Home Advertising

New York, NY – August 27, 2020 – Talon, a leading independent Out of Home (OOH) media specialist, today announced a strategic partnership with Havas Media Group to provide its OOH services, proprietary technology and data platforms to the agency’s blue-chip clients. The collaboration, expanding from the UK now to North America, […]

US out of home advertising down 45% in Q2 2020

August 24, 2020 (Washington, DC) – Out of home (OOH) advertising revenue decreased 45 percent in the second quarter of 2020 compared to the previous year, accounting for $1.48 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). For the first half of the year, […]

Why OOH and Cannabis Grow Together

Anna Bager OAAA President & CEO There’s a reason why 42% of cannabis ad spending goes to out of home (OOH) — think billboards, bus shelters, kiosks and transit advertising. Regardless of the format, OOH offers cannabis brands a high impact canvas to reach consumers in big, impactful ways that are […]

Daktronics, Inc. Announces First Quarter Fiscal 2021 Results

BROOKINGS, S.D., Aug. 26, 2020 (GLOBE NEWSWIRE) — Daktronics, Inc. (DAKT) today reported fiscal 2021 first quarter results.  Daktronics reported fiscal 2021 first quarter net sales of $143.6 million, operating income of $9.5 million, and net income of $7.5 million, and earnings per diluted share of $0.17.  This compares to […]

Company of the Day – Marlin Outdoor Advertising

Company: Marlin Outdoor Advertising Headquarters:  55 New Orleans Road, Suite #209 Hilton Head Island,SC 29928 Market: Georgia and South Carolina Phone:  843.785.5769 Email: billboardshhi@gmail.com For 25 years Marlin Outdoor has provided clients with increased sales and leads through strategic placement of billboards across the Southeast, combined with quality design and graphics. […]

Canadian Tech Company Uses OOH in Silicon Valley to Recruit Talent

If you live and work in Silicon Valley, you might have seen this billboard, which is a part of a $100,000 campaign led by Canadian tech innovation company Communitech. Canada’s innovation ecosystem could benefit from U.S. tech workers seeking alternative options. Learn how Canadian startups can access great talent south […]

Company of the Day – MV Outdoor

Company: Marin Ventures Outdoor Markets: Northern California Headquarters: 1325 Howard Ave, Suite 816, Burlingame, CA  94010 Phone: 650-343-4789 Email: information@marinventuresllc.com Marin Ventures is a privately held outdoor advertising company which owns high impact, interstate freeway locations in Northern California.  The company’s trade name is MV Outdoor.  The company is run by Grant Leschin.    […]

OOH Provides Solutions for Political Campaigns and Voting Process Challenges

Amid record-breaking ad spend, the 2020 campaign season is approaching its final ten weeks and OOH is playing a larger role than ever. Propelled by improved consumer targeting, the ability to generate earned media, the 24/7 exposure of printed OOH, the flexibility of digital OOH and programmatic options, political ad spend […]