Author: John Weller

Digital and Dirt, with Ian Dallimore

Billboard Insider is excited about Ian Dallimore’s new podcast “Digital and Dirt”.  As most of you know Ian is Vice President of Digital Growth & GM of Programmatic at Lamar Advertising which provides him with a perfect platform for his podcast focused on Out of Home and innovation. Here are […]

Company of the Day – Billboard Media Group, Puerto Rico

Company: Billboard Media Group Headquarters: PMB 518 1353 Ave Luis Vigoreaux, Guaynabo, PR 00966-2718 Market: Puerto Rico Email: info@bmgpr.com Phone: 787-501-8000 Billboard Media Group is one of the most experienced companies of Outdoor Advertising in Puerto Rico. They operate 2 14×48 tri-vision faces as well as  three wallscape locations.  Sara […]

YESCO Outdoors’s First Ever Solar Powered Units!

YESCO had the opportunity in Elko, Nevada to construct new structures using solar powered lighting.  This was a first for YESCO and Billboard Insider caught up with Matt Largent, who took the lead on the project. I understand these solar boards are a first for YESCO? That is correct. YESCO […]

Billboard Insider Classifieds September 18, 2021

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Billboard Tax Victory in Ohio

Insider mentioned the pending Ohio Supreme Court tax case Wednesday and Thursday we had a good news ruling. The Ohio Supreme Court ruled against Cincinnati’s targeted billboard tax as an unconstitutional burden on free speech. A little background on the Ohio Case: Norton Outdoor Advertising and Lamar Advertising challenged Cincinnati’s […]

Maximizing Ad Agency Partnerships

Last week’s Sales Tip focused on local advertisers’ sentiment, so this week’s follow up is Borrell’s Local Advertising Agency Survey, which was also fielded from April – June 2021. The key takeaways from Borrell’s Local Agency Survey include: In choosing a media company, agencies place highest value on one that […]

Kalil & Co. Coming To The IBO Conference

Kalil and Co. is looking forward to next weeks IBO conference in Pittsburgh,  Insider spoke with COO Steve Backerman about the upcoming event. We understand you will have four representatives at the IBO conference.  How about an introduction? Yes, we will have four of our seven brokers in attendance. Kalil […]

Lamar Advertising Upgrades 18 Digital Displays in Downtown Chicago

BROOKINGS, SD – Sept. 15, 2021 – As daily life slowly returns to normal and traffic picks up in downtown Chicago, Lamar Advertising Company (NASDAQ-LAMR) recently upgraded 18 digital displays with LED digital displays from Daktronics (NASDAQ-DAKT) of Brookings, South Dakota. The 10-foot-high by 10-foot-wide high-resolution 10-millimeter pixel pitch digital […]

Company of the Day – Billboards for Education

  Company: Billboards for Education Headquarters: 9301 Ocoee St., #138, Ooltewah TN Market: Tennessee Phone: 423.227-6439 Email: matt@billboardsforeducation.com Billboards for Education was created to give hope and support to local educators who struggle with an ever-present lack of classroom resources. The Company donates 10% of every dollar, from every billboard ad, […]