Author: John Weller

Seizing the Opportunity Before Us

A note to the OOH Industry from Geopath’s EVP Operations and Acting President, Dylan Mabin   It was such a pleasure being together in person with so many of you at New York Digital Signage Week. The big crowds and engaged audiences truly drove home what makes this industry so […]

Viant Powers Purchase-Based Audience Capabilities Through Wiland Partnership

Adelphic Integration of Vast Predictive Audiences for Targeting Precision and Scale October 20, 2021 05:30 AM Pacific Daylight Time IRVINE, Calif.–(BUSINESS WIRE)–Viant Technology Inc.(NASDAQ: DSP), a leading people-based advertising software company, and Wiland, a leader in spend-based audiences for digital advertising campaigns, today announced the integration of Wiland’s vast predictive […]

Company of the Day – Carolina Outdoor Advertising

Company: Carolina Outdoor Advertising Headquarters: 2517 W. Palmetto St.,  Florence SC 29501 Market: Florence, SC Phone: 843-230-7570 Email: carolinaoutdooradv@gmail.com Carolina Outdoor Advertising owns and operates two digital structures, located in Florence, South Carolina.  Both structures are 10’x21′.     [wpforms id=”9787″] Paid Advertisement

Facebook and the Slippery Slope to Billboards

By Richard Rothfelder, Partner, Rothfelder & Falick Facebook, Instagram, Twitter, and other social media platforms have certainly been in the news a lot lately, with most of it unfavorable. And, much of the criticism of social media has been centered around its content, whether alleged censorship of messages from former […]

Company of the Day – Canyon Outdoor Media

Company:  Canyon Outdoor Media Headquarters:  9601 W. State St., Boise ID 83714 Markets: Boise, Meridian, Nampa & Fruitland Idaho Phone: 208.938.8880 Email: info@canyonoutdoormedia.com Today’s Canyon Outdoor Media has enjoyed tremendous growth since it was started providing billboard advertising in Boise, Meridian, Nampa & Fruitland Idaho in 2003. Recently, Canyon Outdoor Media has been putting innovation to […]

Grey Outdoor’s Donation Restores Independence for Fellow North Carolinian

Stacey Ridgeway from Supply, North Carolina was in a hunting accident causing him to fall from a tree. The impact crushed vertebrae T12, leaving him with no feeling below his waist and unable to walk.  Grey Outdoor Advertising, offered to display his Go Fund Me ad on a digital billboard […]

Billboard Insider Classifieds October 16, 2021

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

In Memoriam – Rick Rendon

Insider learned this week that Juggernaut Billboards partner, Rick Rendon passed away suddenly on September 20th. Rick began his career in OOH in 1982 and had a successful career in both the U.S. and Latin America. Max Drachman od Drachman M&A Co. knew Rick well and we reprint his LinkedIn […]

Company of the Day – Burelz Billboards

Company:  Burelz Billboards Markets: Memphis & Nashville, TN Headquarters:   5587 Murray Avenue Suite 104, Memphis TN 38119 Phone: 901.289.5951 Email: dburing@aol.com Burelz Billboards is based in Memphis with many centrally located boards in Tennessee, Alabama, and Mississippi with different choices, such as stagnant, tri-vision, and digital. David Buring started his […]

I Can See Clearly Now

By Glyn S. Williams, CEO, Skies Above Media Sometimes a person’s life can change completely in 7-word increments. Last week we launched the rebrand of Mahlmann Media (MMI) to Skies Above Media, which has been two and a half years in the making and was driven by two moments that […]