Author: John Weller

Company of the Day – Mashburn Outdoor

Company: Mashburn Outdoor Headquarters: 2555 Marietta Highway, Ste. 102, Canton, GA 30114 Markets: Atlanta, GA & Huntsville, AL Phone: (877) 413-3683 Email: info@mashburnoutdoor.com Led by Richard Mashburn, Mashburn Outdoor has owned and operated over 1,100 traditional and digital billboard faces throughout the Southeast since they were founded in 2009.  Mashburn […]

The Art of Cold Calling for Billboard Sales

By John Mulholland 3, DOT Outdoor, Partner I have been making cold call sales for outdoor advertising for over 30 years.   I thought I would share some tips with you.   The hardest part is overcoming the fear of making the call in the first place.  So look for a reason. […]

Blue Lion Pedicabs Announces Exclusive Advertising Partnership with Ad Focus

Phoenix’s #1 pedicab company teams up with national OOH advertising leader to offer unmatched street-level exposure in Arizona’s most trafficked entertainment, sports, and convention districts. PHOENIX, AZ – [4.14.2026] — Blue Lion Pedicabs, Phoenix’s premier pedicab and outdoor advertising company, is proud to announce an exclusive advertising partnership with Ad […]

Company of the Day – Marlin Outdoor Advertising

Company: Marlin Outdoor Advertising Headquarters:  55 New Orleans Road, Suite #209 Hilton Head Island,SC 29928 Market: N.E. Georgia and S.E. South Carolina Phone:  843.785.5769 Email: BillboardsHHI@Gmail.com For 25 years Marlin Outdoor has provided clients with increased sales and leads through strategic placement of billboards across the Southeast, combined with quality design […]

Billboard Insider Classifieds April 11, 2026

“We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of the ad and my column this year.”  Greg Callaham, Greg Callaham Graphic Design “The classified ad is working on Billboard Insider.”  Karla Steele, K Steele Solutions […]

Arrington Outdoor Acquires Select North Texas Outdoor Advertising Assets from Ralston Outdoor

For Immediate Release – April 9, 2026 Dallas, Texas – Ralston Outdoor (“Ralston”) announced today the divestiture of select Outdoor Advertising Assets to Arrington Outdoor Advertising (“Arrington”). Drachman M&A Co. represented seller Ralston in the transaction. Terms of the deal were not disclosed. “As our business evolves, it has become […]

Company of the Day – Maddison Visual Media

Company: Maddison Visual Media Headquarters: 11811 Sendera Ln., Richmond, TX 77407 Market: Southeast Texas Phone: 866-794-3567 Maddison Visual Media is one of the two largest billboard companies in the greater Beaumont area. Maddison provides advertising access to Southeast Texas including Hardin, Jasper, Jefferson and Orange Counties and has numerous billboards […]

“Brevity is the Soul of Wit” or How OOH Has Become Boring

by Nick Coston Whether you call you them billboards, screens, displays, panels, posters, digitals, 3-D or Holograms, the name doesn’t matter. What does matter is that current ad copy has gotten bland. That goes for all these OOH products mentioned. Compared to the 40’s and 50’s, with its bright colors, […]