Author: John Weller

Are You a Billboard Nerd?

Insider will proudly admit that my family has given me the title “Billboard Nerd”.  Seems that wherever I travel, eventually I will point out a billboard that interests me.  My wife or kids, if they are with us, will roll their eyes and call me a Billboard Nerd. It seems, […]

Company of the Day – Mesa Outdoor

Company: Mesa Outdoor Headquarters: 582 Market St., San Francisco CA 94104 Markets: Southern California Phone: 925.386.6372 Email: info@mesaoutdoor.com Mesa was founded in 2008 in Contra Costa County with the goal of developing outdoor advertising structures. Their projects include locations from Sacramento to San Diego.     [wpforms id=”9787″]   Paid Advertisement

Selling More OOH Faster During a Recession

  IBO Enterprise Manager, Becky Smith, will be hosting another on line Webinar.  Here are the details: Selling more OOH faster during a recession synopsis  Experience is a great teacher, but the tuition is way too high! Because there is a lot of valuable historic data on the effects of […]

Billboard Insider Classifieds July 23, 2022

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Why is SignBird Growing?

Here is a summary from SignBird describing who they are: SignBird was created to help solve a problem in the out-of-home industry, and that at our core is who we are. We are problem-solvers. Our clients are too busy worrying about day-to-day operations, installing vinyl, negotiating leases, and growing their […]

Place Exchange Expands Programmatic OOH Reach in Latin America

Buyers now have programmatic access to premium OOH inventory across Latin America’s biggest markets directly via their DSPs. New York, NY — July 21, 2022 — Place Exchange, the leading SSP for programmatic out-of-home (OOH) media, announced its expansion into Latin America’s biggest markets including Argentina, Brazil, Chile, Colombia, Costa […]

OOH Advertising for Sports Betting Is Effective for Reaching & Engaging Urbanites

OAAA & Harris Poll Research Finds OOH Ads Drive In-Person and Online Sales in This Emerging Category WASHINGTON D.C. (July 20, 2022) – New research shows that Americans, mainly urbanites, are engaging with recently legalized sports betting through out of home advertising. This is one of the key findings from […]

Company of the Day – Marin Ventures Outdoor

Company: Marin Ventures Outdoor Markets: Northern California Headquarters: 1325 Howard Ave, Suite 816, Burlingame, CA  94010 Phone: 650-343-4789 Email: info@mvoutdoor.com Marin Ventures is a privately held outdoor advertising company which owns high impact, interstate freeway locations in Northern California.  The company’s trade name is MV Outdoor.  The company is run by Grant Leschin.  […]

AdQuick.com & Clear Channel Outdoor Partner to Automate Outdoor Inventory Selection 

AdQuick.com & Clear Channel Outdoor Innovate to Deliver Real-Time Availability Data to Modernize Out-of-Home Media Buying  July 20, 2022 Los Angeles, CA–AdQuick.com, the leading Out-of-Home (OOH) advertising platform in the world, today announces a partnership withClear Channel Outdoor(NYSE:CCO), one of the world’s largest Out-of-Home (OOH) advertising companies, to provide AdQuick […]

OAAA is Bringing their Safety Seminar to Houston

  Everything you need to know to create even safer OOH operations Investing in safety should be a priority – for the health of our employees and our industry, which is why we’re devoting three days to discussing the practices aimed at keeping your construction and maintenance workers even safer. […]