Author: John Weller

Enter Your 2022 Media Plan Awards Before Friday

The 2022 Media Plan Awards call for entries ends on 8/19 – enter today   Where do your OOH media plans stack up against the rest? Now is the time to find out among the industry’s best at the OAAA Media Plan Awards. Your best-in-class strategy, inspiring creative, strong placement, […]

Company of the Day – Moyer Outdoor Advertising

Company: Moyer Outdoor Advertising Market: Pennsylvania Headquarters:  300 Armand Hammer Blvd., Pottstown, PA 19464 Phone: (484) 644-3674 Moyer Outdoor owns a single digital illuminated board located on the Route 422 Bypass in Lower Pottsgrove township at the Armand Hammer Blvd exchange on the property of A.D. Moyer Lumber, Inc. The Route […]

Strong First Quarter 2022 Results for Link Media

Here are highlights and comments from Link Media parent company Boston Omaha’s 10-Q for the 1st quarter of 2022.   In the first quarter of fiscal 2022, there was a 27.7% increase in net billboard revenues from the first quarter of fiscal 2021, reflecting an improvement in rental and occupancy […]

Billboard Insider Classifieds August 13, 2022

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Company of the Day – Michigan Outdoor Advertising

Company: Michigan Outdoor Advertising Markets: Michigan Headquarters: PO Box 2399, Petoskey, MI  49770 Phone: 231-348-0011 Email: steve@michiganoutdoor.com Michigan Outdoor operates a 23 face billboard plant in northern Michigan and the upper peninsula of Michigan.Stephen Murray, owner, has been in the outdoor advertising business for over 35 years, 29 of the […]

An Update on the Acquisition Market

Though the thoughts are focused on the European market, Insider sees many similarities, so here are some highlights from an Invidis article on the M&A market (translated to english from German). At its peak in 2021, digital signage integrator valuations jumped to 10-14x the EBITDA multiple, compared to 5-8x a […]

Company of the Day – Mixed Media Group

Company: Mixed Media Group, Inc. Markets: Illinois, Iowa, Michigan Headquarters: 1152 Liberty Avenue, Cary, IL  60013. Phone: 847-462-8433 Email: steve@mixedmediaoutdoor.com Mixed Media operates signs in Illinois, Detroit, Eastern Iowa/Quad Cities and Iowa City.  The bulk of the company’s signs are in McHenry County, outside Chicago.  McHenry County Illinois is the most populated county in […]

Billboard Insider Classifieds August 6, 2022

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Company of the Day – MH Outdoor Media

Company: MH Outdoor Media, LLC Headquarters: 11750 Katy Freeway Suite 1300 Houston, Texas 77079 Markets: Alabama, Texas, Tennessee, Louisiana, and Florida Phone: 855-220-0423 Email: mhenderson@machaik.com MH Outdoor was founded in July 2011 in Houston, Texas. MH Outdoor Media has grown to own and operate over 1,200 static, tri-vision and digital […]

How Women Bring Home the DOOH

By Julia Cramer, Adomni Content Specialist Women make up more than half of the US population and control over 80% of consumer spending. However, these statistics do not reflect the ads we see daily, with research showing that men are almost 40% more likely than women to be featured prominently […]