Author: John Weller

Daktronics Delays Earnings Amid Questions About Going Concern Status

Yesterday the digital billboard maker Daktronics delayed the release of financial statements for the quarter ended October 29, 2022 until December 12.   Here is the Daktronics 8k released in connection with the delay.  Billboard Insider has highlighted two sections in bold. On December 5, 2022, management of Daktronics, Inc. (the […]

OUTFRONT Media Acquires over 80 Static and Digital Billboard Assets in St. John’s, Newfoundland, and Labrador

NEW YORK, Dec. 6, 2022 /CNW/ — OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in the U.S. and Canada, announced today that its subsidiary, Outfront Media Canada LP acquired 57 static posters and 24 digital billboard assets in St. John’s, Newfoundland and Labrador, Canada from Digital Outdoor Media Inc., or DOMI (formerly […]

Company of the Day – Sapp Outdoor

Company: Sapp Outdoor Markets: Southeast Georgia Headquarters: 72 Laircey Street, Statesboro, GA  30458 Phone: 912-764-5649 Email:  matthewsapp26@gmail.com Sapp Outdoor has display locations in 10 Southeast Georgia counties. Insider had the opportunity to spend a few minutes with Matthew Sapp, General Manager of Sapp Outdoor. Established in 1949, Sapp Outdoor has […]

Tragedy Strikes During the Holiday Season

By, Tom Townsend, General Manager, Emerald Outdoor Advertising It seems that even in the joy of the Christmas Season, the reality of life can also sneak up on us. The morning of Nov 8th, 2022, about 11:00 AM, I received a call from the Stevens County Coroner.  They informed me […]

OAAA Lists OBIE Awards Jury Roster

OAAA  ANNOUNCES  81st OBIE AWARDS ILLUSTRIOUS JURY ROSTER, LED BY FCB NEW YORK CO-CHIEF CREATIVE OFFICER GABRIEL SCHMITT Judging Panel Includes The Badger Agency’s Madonna Badger, VMLY&R’s Manuel Bordé,Horizon’s Marc Fenty, Allstate’s David Marsey, Out of Home Creative’s Melody Roberts & Zambezi’s Grace Teng WASHINGTON, D.C. — December 6, 2022 […]

SignBird Tuesday Tip – New to OOH? Beginners Guide for OOH

The OOH business is a great business to get into, but starting from the beginning can be overwhelming. Not knowing where to start or what to focus on, this video will serve as your beginners guide to OOH. Before even thinking about money, you need to have a solid foundation […]

Company of the Day – Sanford Outdoor

Company: Sanford Outdoor Headquarters: 1200 Speers Road, Unit #17, Oakville, ON L6L 2X4 Markets: Ontario, Canada Phone: 905-339-1339 Email: info@sanfordoutdoor.com The original Sanford Media Group was founded by Charles Sanford “Sandy” McKague in 1977 out of Barrie Ontario, operating over 300 displays such as Billboards (Poster Panels), Highway Superboards, Transit […]

Billboard Insider Classifieds December 3, 2022

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

DOO(H)MSDAY Preparation: Best Practices on how to combat Cyber Attacks

  By Julia Cramer, Adomni Content Specialist Synopsis: Here are some shared best practices and proactive steps businesses can take to prepare for their next cyber threat.  Out-of-home (OOH) advertising – once a mechanism used by Egyptians to publicize laws and treaties on stone pillars – is now being rapidly […]

Dos & Don’ts of Airport Advertising

Invidis provides the following list of best practices and what to avoid in Digital Out of Home in an airport.  The list is courtesy of Media Frankfurt. The dos of airport advertising 1. Strong branding: A strong branding that is visible from the first to the last second, large and […]