Author: John Weller

Labor Day History Lesson

Insider is off for the Labor Day Holiday, but, courtesy of the US. Dept. of Labor, we share some history on the beginnings of Labor Day. The First Labor Day The first Labor Day holiday was celebrated on Tuesday, September 5, 1882, in New York City. The City held their […]

Billboard Insider Classifieds September 2, 2023

Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business.  It worked so well for The Nine, that I know it’s money well spent.  John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]

OOH Sales: Conditioning Yourself for Success

“I hated every minute of training, but I said, ‘Don’t quit. Suffer now and live the rest of your life as a champion.’” – Muhammad Ali To live your life as a champion OOH salesperson, you must go through the same training process as other top professionals whether they are […]

What is Your Most Unique Billboard? Let’s Go Round

Have you ever considered which billboard in your market is truly unique? Insider asked that question and last week heard from Jerod Norris.  This week, we hear from Jarret Brown of Brown Outdoor. The city would not let me remodel the structure when I took it over.  It was a carpet […]

Bumpr: Revolutionizing Outdoor Advertising in Las Vegas

PRESS RELEASE Published August 30, 2023 In a city that never sleeps, the bright lights of advertising have always played a major role in Las Vegas. In the heart of the desert, competition is fierce, but one company is changing the game, turning heads, and outshining competitors—Bumpr. The New Kid […]

The Sign Company is Now Lindmark Steel

August 30, 2023 Lindmark Outdoor Media underwent a rebranding to The Lindmark Companies this year in order to more uniformly identify and encompass each of its divisions – Lindmark Billboards, Lindmark Ink, and now Lindmark Steel.  The purpose of integrating Lindmark Ink and Lindmark Steel was to control the quality […]

Idalia is Moving Through Florida and Billboards

Hurricane season is always a strain on structures.  Insider saw this from yesterday. Stay safe, everyone.   To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  Our newsletter is free and we don’t sell our subscriber list. Paid […]

Join OAAA in Supporting Maui Relief Efforts

Let’s use our collective voice to support Maui The wildfires in Hawaii have devastated communities and forced thousands to flee the island of Maui. For those left behind, the Maui Food Bank has served as a conduit for donated food and other essential items, collecting, warehousing, and distributing to relief […]

Company of the Day – Carter Outdoor Advertising

Company:  Carter Outdoor Advertising Markets: Arkansas Headquarters: I- 30 Access Road, Bryant, Arkansas 72022, United States Phone: 501-847-3444 Email: pbradford22@gmail.com Carter Outdoor Advertising operates a billboard plant with over 400 faces in Central Arkansas and surrounding areas. Mark Carter is the firm’s owner.  The company’s billboards vary from 10 by 20 to 14 […]

A Reader Comment on Yesterday’s Albuquerque Story

Yesterday’s story on the City of Albuquerque saying no to continuing their bus advertising contract with Lamar brought this reader response. How will the city replace that income? Did anyone consider leaving advertising on the back and lower thirds (below the window) of the buses to maintain some of that […]