Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
Author: John Weller
Lamar Advertising Expands in Sacramento with Acquisition of Assets from Marquee Media
Baton Rouge, LA – December 21, 2022 – Lamar Advertising, a leader in outdoor advertising, today announced that the company is extending its billboard footprint into Sacramento with the acquisition of 11 digital displays and 6 static bulletins from Marquee Media. The acquisition significantly expands Lamar’s presence in the region, […]
The Past, Present, and Future of OOH Measurement
By Julia Cramer, Adomni Content Specialist Synopsis: Let’s dive into the past, present, and future of out-of-home (OOH) measurement. When some think of out-of-home (OOH), it’s hard to picture the one-to-many advertising medium as measurable against specific business objectives. But despite popular belief, the oldest form of advertising has […]
Rothfelder On Right Of First Refusal Clauses (again)
Billboard Insider published an article entitled “A Right of First Refusal Holds Up in Court” its December 14, 2022 edition. As the title suggests, the article reported on the February 24, 2022 decision by the Michigan Court of Appeals in Adams Outdoor Advertising vs Todd Tarr, which upheld the enforcement […]
SignBird Tuesday Tip – A Year in Review
Hey this is Chase from SignBird, and this will be our last SignBird Tips video of the year! We’ve had a great time putting these together for you, and we hope you’ve been enjoying them! This week, we’re going to go through some of the highlights of our most-watched videos. […]
Company of the Day – Sierra Displays
Company: Sierra Displays Market: Northern Nevada. Headquarters: P.O. Box 51534 Sparks, Nevada 89435-1534 Phone: 775.825.7900 Email: Robin@SierraDisplays.com Sierra Displays is a locally owned and operated outdoor advertising company serving the Northern Nevada market, specifically Reno and Sparks, for over 25 years. [wpforms id=”9787″] Paid Advertisement
Heritage Outdoor and Daktronics Bring the Latest Technology to Times Square
High-resolution LED canvas provides innovative interactive experiences at strategic location NEW YORK, NY – Dec. 14, 2022 – Heritage Outdoor Media recently worked with Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, to design and install an LED digital billboard with 8-millimeter resolution SMD (surface mounted device) technology. Located in the […]
Company of the Day – Sherwood Outdoor
Company: Sherwood Outdoor Headquarters: 745 Fifth Avenue, Suite 1707, New York, NY 10151 Market: Times Square, New York Phone: (212) 980-1590 Email: info@sherwoodoutdoor.com Sherwood Outdoor is a subsidiary of Sherwood Equities, Inc. It owns and manages “the best and the brightest” branding locations at the strategic north and south ends of […]
MediaCo Holding Divests Fairway Outdoor to Lamar For $78 Million
December 12, 2022 New York, NY – MediaCo Holding Inc. (“MediaCo”) (NASDAQ: MDIA) announced today that it has divested the assets of Fairway Outdoor LLC, its out-of-home advertising division located across the eastern United States, to Lamar Advertising Company (“Lamar”) (NASDAQ: LAMR) for $78.6 million. The sale included more than […]
SignBird Tuesday Tip – Founder John James on What Makes a Good Billboard Location?
Hey this is Chase with SignBird, and today we’ve got a special episode for you! We’re going to talk about what makes a good billboard location with our owner/founder, John James! John got his start in the billboard business by selling Out of Home to all types of advertisers, both […]























