Author: John Weller

DOOH Exceeds Advertising Expectations

By Julia Cramer, Adomni Content Specialist   Synopsis: The fluidity of DOOH accelerates beyond advertising, transforming campaigns into a performance stage or fast food chain.   When you think of advertising, what comes to mind? Marketing, business results, sales, brand awareness, promotions, etc. We know advertising has been around for centuries, with the […]

Company of the Day – Visual Outdoor Advertising

Company: Visual Outdoor Advertising, LLC Headquarters:  379 Bee Tree Ln.  Blairsville, GA 30512 Markets:  Northeast Georgia, Western North Carolina, and Eastern Tennessee Phone: (706) 745-9322 Email: visual.outdoor@comcast.net The Poteete’s are a husband and wife ownership team with Terry Poteete serving as General Manager and LuAnn Poteete as the Financial Manager of the company. […]

SignBird’s Location of the Week – West Baton Rouge RHR from Action Outdoor

  Welcome back to SignBird’s Location of the Week! This week, we travel to West Baton Rouge, Louisiana for a billboard by Action Outdoor.  We spoke to Austin Aucoin, owner of Action Outdoor, about this billboard! He said, “This digital billboard is located in a high-traffic area right before the […]

Watchfire Announces Purchase of Spectrum Scoreboards

DANVILLE, Ill., March 13, 2023 (GLOBE NEWSWIRE) — Watchfire, a leading manufacturer of premium digital displays owned by an affiliate of H.I.G. Capital, is pleased to announce that it has completed the purchase of the assets of Spectrum Scoreboards of Houston, Texas, giving the company a complete line of fixed-digital sports […]

Company of the Day – Waller Outdoor

Company:  Waller Outdoor Headquarters: P.O. Box 2004 Waller, TX Market: Waller, Texas Phone: 346.306.4643 Email: sales@walleroutdoor.com Stephen and Linda Johnson own Waller Outdoor, initially serving the Waller, Texas community.  They own and operate a two-sided Daktronics digital structure.   Insider caught up with Stephen to discuss the business.  The sign location is […]

Billboard Insider Classifieds March 11, 2023

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Insider’s Guide to Leases, Easements and Real Estate

Billboard Insider’s Guide to Leases, Easements and Real Estate  is an important resource for anyone in the Out of Home industry. The 130 page Guide tells you: How to use an out of home attorney effectively 21 things in a good out of home lease 11 things in a good […]