Author: John Weller

Join OAAA in Supporting Maui Relief Efforts

Let’s use our collective voice to support Maui The wildfires in Hawaii have devastated communities and forced thousands to flee the island of Maui. For those left behind, the Maui Food Bank has served as a conduit for donated food and other essential items, collecting, warehousing, and distributing to relief […]

Company of the Day – Carter Outdoor Advertising

Company:  Carter Outdoor Advertising Markets: Arkansas Headquarters: I- 30 Access Road, Bryant, Arkansas 72022, United States Phone: 501-847-3444 Email: pbradford22@gmail.com Carter Outdoor Advertising operates a billboard plant with over 400 faces in Central Arkansas and surrounding areas. Mark Carter is the firm’s owner.  The company’s billboards vary from 10 by 20 to 14 […]

A Reader Comment on Yesterday’s Albuquerque Story

Yesterday’s story on the City of Albuquerque saying no to continuing their bus advertising contract with Lamar brought this reader response. How will the city replace that income? Did anyone consider leaving advertising on the back and lower thirds (below the window) of the buses to maintain some of that […]

Albuquerque Says No More To Bus Wraps

Yahoo News reports that the Albuquerque City Council voted 8-1 Monday to phase out advertising bus wraps from the city fleets. In June 2025, when the city’s current bus wrapping contract expires, all wraps will be removed from the fleet. There were two primary reasons reported for the decision to […]

COMMB Launches OOH-GPT Beta, Harnessing the Power of AI

  Toronto, August 28 2023 – The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) has announced their AI-Powered Chat Generative Pre-trained Transformer (GPT) called OOH-GPT (Beta), which leverages the ChatGPT model (trained by OpenAI) and focuses solely on supporting and educating agencies, operators, and brand marketers on out-of-home. This new […]

Company of the Day – Carroll Advertising

Company: Carroll Advertising Company Market:  Massachusetts, New Hampshire, Rhode Island.    Headquarters: 415 Neponset Avenue, Dorchester, MA 02122 Email: john@carrolladvertising.com Phone:  617-282-2100 Carroll Advertising Company, Inc., was started in 1996 by John Carroll with three billboard faces. The company has grown to include a division of digital advertising and poster displays […]

Rothfelder On Standing in Billboard Variance Cases

On August 15, 2023, the Arizona Court of Appeals issued an important decision on standing in billboard variance cases. In the case, Arcadia Osborn Neighborhood Association, et al vs Clear Channel Outdoor, Clear Channel was granted by the Phoenix Board of Adjustment five use permits and variances to relocate and convert […]

Clear Channel Europe CEO on Europe Asset Sales

Clear Channel Europe CEO, Justin Cochrane was interviewed this month by The Media Leader and we wanted to share some of his insights on is impressions of Clear Channel Europe sales and the move to become a US based business. On the sale of the remaining Europe assets. “I can’t […]

Billboard Insider Classifieds August 26, 2023

Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business.  It worked so well for The Nine, that I know it’s money well spent.  John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]

OOH Sales: 7 Proven Strategies to Overcome Procrastination

As an OOH sales professional, your tasks often fall into two distinct categories: those you enjoy and those you’d rather avoid. While the enjoyable tasks get checked off quickly, the less appealing ones can be easily postponed, leading to classic procrastination. So, how can you rise above this habit and […]