Author: John Weller

Sarah Parkes Joins Talon Outdoor in Newly Created Chief Sales and Marketing Officer Role

Talon Outdoor, the leading global independent out-of-home (OOH) specialist agency, has announced that Sarah Parkes has joined in the newly created role of chief sales and marketing officer, with immediate effect. Reporting to Barry Cupples, Talon Group CEO, Sarah will lead corporate sales and marketing functions across the Talon Group […]

CEO Dave Wood Introduces Us To Verde Outdoor

Many of our readers have asked us about a newly formed out-of-home company called Verde Outdoor. They’ve created some buzz in the OOH market with two significant acquisitions in the latter half of 2021. We reached out to Dave Wood, President and CEO at Verde Outdoor, to learn more about […]

OneScreen.ai Doubles Revenue Every Quarter, Triples Headcount in 2021

BOSTON–(BUSINESS WIRE)–OneScreen.ai, a SaaS-enabled B2B marketplace provider for out-of-home (OOH) advertising, has hit various milestones as it preps to expand the first-of-its-kind media marketplace, streamlining the fragmented OOH advertising industry. The company doubled its revenue every quarter and tripled employee headcount in 2021. Selected as one of 10 startups by […]

Company of the Day – Evansville Outdoor

Company: Evansville Outdoor Markets: Southwest Indiana Headquarters: 999 N Congress Ave, Evansville, IN  47715 Phone: 812-471-0809 E-Mail: rnelson@evansvilleoutdoor.com Evansville Outdoor operates a 49 face billboard plant in Southwest Indiana. The company is privately held.  David Mounts is the company’s President.   [wpforms id=”9787″]   Paid Advertisement

The Advantages of Programmatic DOOH for Media Owners

By: Julia Cramer, Adomni Content Specialist  Synopsis: Programmatic is transforming the footprint of OOH, increasing revenue yield, boosting fill rates, and discovery for media owners.  The pandemic incited numerous challenges and transformations for the out-of-home (OOH) industry. The limit of mobility caused a brief disruption to the advertising medium; however, […]

San Jose Digital Sign Vote In February

Looking to reverse a 36 year ban on new billboards, the San Jose City Council has a vote scheduled February 15th considering two digital billboards on Highway 101 near the San Jose Airport.  If approved Clear Channel Outdoor would operate the signs and remove 8 existing billboards throughout San Jose. […]

Billboard Insider Classifieds January 29, 2022

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

And So It Begins

If I told you that the economy grew at a 6.9% annual rate in 4th quarter, that we just ended the strongest year of growth in nearly four decades and that the national unemployment rate was at 3.9%, you might be feeling that our future is very bright. You would […]

Tommy Townsend On Covid, A Growing Market and Graffiti Taxes

Company: Emerald Outdoor Market: Washington, Idaho. Headquarters: 9212 E Montgomery Ave, Suite 604, Spokane Valley, WA  99206 Phone: 509-327-0103 Email: tommyt@emeraldoutdoor.com In early 2004, Emerald Outdoor Advertising became associated with Sunset Outdoor Advertising in the Spokane area, adding 57 prime bulletin/billboard “faces” and 150+ bus bench advertising units. Emerald now has […]

OOH’s OBIE Awards Entries Surge 40%

By: Rick Robinson, OAAA Chief Creative Officer in Residence Reflecting the dramatic rise in OOH Media investment, entries for the 80th annual OBIE Awards increased 40% over 2021 and have surpassed pre-pandemic years. This further demonstrates the power of OOH as a brand catalyst for creativity in the public space […]