Author: billboardinsider

Private Equity and Out of Home: Avoiding Conflict

Billboard Insider asked out of home attorney Richard Hamlin of Hamlin|Cody to  talk about the legal aspects of private equity.  Today Richard will discuss how to avoid conflict when your out of home company raises private equity.  On Monday he will discuss how to resolve conflict when raising private equity. […]

Clear Channel Adds White to Board of Directors

SAN ANTONIO, Feb. 1, 2024 /PRNewswire/ — Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) (the “Company”) today announced the appointment of Ted White to its Board of Directors (the “Board”) as part of the Company’s Cooperation Agreement with Legion Partners Asset Management, LLC (together with its affiliates, “Legion”). Mr. White will immediately join the Board […]

Company of the Day: Innovare Medical Media

Company:  Innovare Medical Media Markets:  Nationwide Address: 3496 US 22, Somerville, NJ. 08876 Email:  mricciardi@innovaremedia.com Phone:  866-887-2207 Innovare operates digital and static screens on hospital campuses in 30 states.  The screens are primarily in  cafeterias, busy waiting areas, and the main lobby areas.   The majority of the digital displays feature custom designed charging solutions to […]

Run a Title Report Before You Write a Billboard Lease

Out of home attorney Marnie Christine Cody Ware of the Hamlin | Cody Law firm makes an excellent point on the importance of doing research before you write a billboard lease. I read your Tribal Land article  and my immediate thought was this. Separate from tribal land, if you intend […]

OOH Programmatic CPM’s Up Slightly in Second Half of 2023

Place Exchange has issued the H2 2023 Programmatic OOH Trends Report.    The highlights: Out of home programmatic CPM’s grew from $7.14 in the first half of 2023 to $7.24 in the second half of 2023.  Billboard Insider notes that this is above the average cpm of about $5 for […]

Wind Farm Dispute Could Impact Billboards on Tribal Land

Make sure you understand exactly who owns what rights before you put a billboard on tribal land.  That’s the lesson of United States v. Osage Wind, LLC.  The dispute involves a wind farm but has implications for billboards.  Here are the facts. In 1906 the surface estate of the Osage […]

Mass Media Appoints DoohClick as UK Ad Partner

Stockholm, Sweden: Mass Media has appointed DoohClick as its ad network management partner as the company embarks on an ambitious investment plan to scale its digital out of home (DOOH) portfolio across the UK. Since 2017, Mass Media has grown its network of static large format roadside billboards and retail […]

Pivot Hires Pesso as Director of National Sales

Pivot Media Ventures has hired out of home industry veteran Randi Pesso as Director of National Sales.  Pesso has over 20 years of OOH experience leading account teams for clients such as DoorDash, Coca-Cola, Unilever, AT&T and Anheuser Busch. Her industry expertise will play a critical role in the growth […]

Company of the Day: IMM Outdoor

Company: IMM Outdoor Market: Massachusetts Address:  PO Box 270705, Boston, MA  02127 Phone:  617-416-4245 Email: info@immoutdoor.com IMM Outdoor operates a 14 by 48 billboard on the Mass turnpike in Chicopee.  The righthand read is digital.  The lefthand read is static.  Insider talked with company owner Matthew DiRoberto Matthew, how did you […]

Private Equity and Out of Home – 8 negotiating tips

Yesterday Craig Berry of Stark Capital discussed private equity terms and conditions.  Today he shares 8 tips for independent operators to consider when negotiating and structuring equity transactions. Tips on Negotiating and Structuring Private Equity Investments: #1 Secure a commitment first before you draw the capital.  If the objective is […]