Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Micro Outdoor Markets: West Virginia, Maryland. Headquarters: 2 Miller Hill Road, Osage, West Virginia 26543 Phone: 304-319-4141 Email: sales@microoutdoor.com Micro Outdoor Advertising owns over 200 billboards in north central West Virginia and Maryland. Many of the boards are double stacks. The firm’s plant includes billboards in the following communities: Morgantown, West Virginia Clarksburg, […]
By Andy Sriubus, Chief Commercial Officer, OUTFRONT Media After the fall of the Ottoman Empire and the establishment of the Republic of Turkey in 1923, President Mustafa Kemal Atatürk embarked on a series of sweeping changes known as the “Kemalist reforms” to modernize and secularize Turkish society. Among these developments […]
It is fashionable to say that out of home is a GDP-plus business, that is, that the US out of home business is growing faster than the US economy. This isn’t true if you compare historic US out of home advertising revenues against the change in the Nominal US Gross […]
Company: Novum Digital Markets: Indiana, Michigan Address: PO Box 371, New Carlisle, IN. 46552 Email: info@novum-digital.biz Phone: 574-440-5428 Novum Digital operates indoor billboards in 44 restaurants, pubs, laundries and markets in Indiana and Michigan. The company was started in April 2021. Brian Gleva is CEO. To receive a free […]
Here’s a selection of Clear Channel CFO David Sailer’s comments at the TD Cowen Tech, Media and Telecom Conference yesterday. Problems in San Francisco I mean everyone was watching the news. It wasn’t good and our shelter business is in the city center and that really hurt us. It was […]
Excellence matters. Steiner/Bressler Advertising was an advertising agency in Birmingham, Alabama co-founded by Cy Steiner and Harry Bressler. The agency was extremely successful for many years. The lobby of their office had a framed message on the wall that read: If you can’t do it excellently don’t do it at […]
Political advertising season is in full swing. Here’s what Billboard Insider heard about about political advertising in this month’s earnings calls and investor meetings. OAAA President and CEO Anna Bager says out of home is trusted and can help get out the vote (May 23, 2024 Beet.tv interview). We think […]
NEW YORK, NY, May 28, 2024 – OUTFRONT Media (NYSE:OUT), one of the largest out of home media companies in North America, has been awarded a new long-term advertising franchise agreement for the Washington Metropolitan Area Transit Authority (“WMATA”). OUTFRONT has provided advertising services for WMATA since July 2014. Under […]
Richard Kennedy of Kennedy Outdoor writes Billboard Insider: I have a friend who has a little boy that needs a kidney transplant. Some of the local operators have agreed to run this (attached artwork) on their digitals if they have any empty slots. Do you think that some other operators […]
